The new MSc Retail Marketing and Analytics is strategically driven by the evolving complexities of the retail sector, the increasing demand for data-driven decision-making, and the need for specialised skills in digital and omnichannel retail strategies. This programme is designed to hone future-ready marketers capable of leading in a data-centric industry and supporting societal trends towards ethical consumerism.
Introduction
The Retail Marketing and Analytics MSc addresses a critical gap in the market for professionals adept in both retail marketing and high-level analytics. This comprehensive course encompasses a wide range of topics, including consumer behaviour, digital retail strategies, brand management, market research and customer relationship management tailored specifically for the retail sector.
This programme strongly focuses on leveraging data analytics for informed marketing decisions so you will receive essential training in the latest digital marketing tools and platforms. You will also be adept at interpreting retail data to enhance marketing efforts and optimise retail operations.
Additionally, you will learn how to apply theoretical concepts by engaging in real-world case studies and gain proficiency in using analytical tools and techniques to analyse consumer trends, measure campaign effectiveness, and optimise retail marketing strategies.
Please note that this course is subject to final approval by the University.
Who is this course for?
This MSc programme will be ideal for individuals aiming to advance their careers, for example in retail marketing, consultancy, or management roles, utilising data-driven insights to drive business growth and innovation in the retail industry.
What you'll learn
Retail Fundamentals
Contemporary Retail
Digital Marketing
Data Analytics
Brand management
Consumer Behaviour
Market Research
Accreditation
The University of Liverpool Management School (ULMS) is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.
Course content
Discover what you'll learn, what you'll study, and how you'll be taught and assessed.
Semester one
Modules will be delivered via innovative teaching practices. You will gain in-depth knowledge of retail marketing strategies, including digital marketing, consumer behaviour, brand management, and customer relationship management tailored specifically for the retail sector.
You will gain practical experience through the use of real-world case studies to apply theoretical knowledge to practical scenarios, enhancing problem-solving and strategic thinking skills.
You will also take part in group projects and collaborative assignments which will foster teamwork and leadership abilities, preparing students for managerial roles in retail marketing and analytics.
Any optional modules listed above are illustrative only and may vary from year to year. Modules may be subject to minimum student numbers being achieved and staff availability. This means that the availability of specific optional modules cannot be guaranteed.
Semester two
Modules will be delivered via innovative teaching practices. You will gain in-depth knowledge of retail marketing strategies, including digital marketing, consumer behaviour, brand management, and customer relationship management tailored specifically for the retail sector.
You will gain practical experience through the use of real-world case studies to apply theoretical knowledge to practical scenarios, enhancing problem-solving and strategic thinking skills.
You will also take part in group projects and collaborative assignments which will foster teamwork and leadership abilities, preparing students for managerial roles in retail marketing and analytics.
Any optional modules listed above are illustrative only and may vary from year to year. Modules may be subject to minimum student numbers being achieved and staff availability. This means that the availability of specific optional modules cannot be guaranteed.
How you'll learn
The course will be delivered by experienced academics in the Marketing Group, via lectures, seminars, and workshops to provide a comprehensive learning experience.
How you're assessed
Students are required to complete 180 credits to achieve a full MSc.
Subject to meeting specific criteria outlined by the University, students will graduate with a Pass, Merit or Distinction.
Assessment tasks are varied, and some may be designed specifically to meet the learning outcomes of a particular programme of study, including through presentations, digital business analyses and traditional timed exams. The weighting of individual components will vary from one module to another.
Liverpool Hallmarks
We have a distinctive approach to education, the Liverpool Curriculum Framework, which focuses on research-connected teaching, active learning, and authentic assessment to ensure our students graduate as digitally fluent and confident global citizens.
Your experience
Virtual tour
Supporting your learning
From arrival to alumni, we’re with you all the way:
Careers and employability support, including help with career planning, understanding the job market and strengthening your networking skills
A dedicated student services team can help you get assistance with your studies, help with health and wellbeing, and access to financial advice
Support for students with differing needs from the Disability advice and guidance team. They can identify and recommend appropriate support provisions for you.
Graduating from this programme will significantly improve your employability, helping you advance your career in retail marketing, consultancy or management roles. Your ability to use data-driven insights to drive business growth and innovation will make you highly competitive in the job market.
Apart from acquiring specialist knowledge, you will be equipped with practical experience, advanced technological skills, and a global perspective to make an impact internationally and excel in the competitive retail industry.
Career support from day one to graduation and beyond
As a graduate of this programme, you’ll acquire a robust foundation in both retail marketing and analytics, making you highly competitive in the job market. This MSc will support the advancement of your marketing career, for example in retail marketing, consultancy, or management roles.
Fees and funding
Your tuition fees, funding your studies, and other costs to consider.
Tuition fees
UK fees (applies to Channel Islands, Isle of Man and Republic of Ireland)
Full-time place, per year
£14,000
Foundation year fee
£28,000
Part-time place, per year
£7,000
International fees
Full-time place, per year
£30,000
Part-time place, per year
£15,000
Following the foundation years, standard course fees apply.
Fees stated are for the 2025-26 academic year.
Tuition fees cover the cost of your teaching and assessment, operating facilities such as libraries, IT equipment, and access to academic and personal support.
If you're a UK national, or have settled status in the UK, you may be eligible to apply for a Postgraduate Loan worth up to £12,167 to help with course fees and living costs. Learn more about fees and funding.
Additional costs
We understand that budgeting for your time at university is important, and we want to make sure you understand any course-related costs that are not covered by your tuition fee. This could include buying a laptop, books, or stationery.
We accept a 2:2 honours degree from a UK university, or an equivalent academic qualification from a similar non-UK institution. This degree can be in any subject discipline.
International qualifications
If you hold a bachelor’s degree or equivalent, but don’t meet our entry requirements, you could be eligible for a Pre-Master’s course. This is offered on campus at the University of Liverpool International College, in partnership with Kaplan International Pathways. It’s a specialist preparation course for postgraduate study, and when you pass the Pre-Master’s at the required level with good attendance, you’re guaranteed entry to a University of Liverpool master’s degree.
International applicants who do not meet the minimum required standard of English language can complete one of our Pre-Sessional English courses to achieve the required level.
English language qualification
Requirements
IELTS
6.5 overall, with no component below 6.0
PRE-SESSIONAL ENGLISH
Do you need to complete a Pre-Sessional English course to meet the English language requirements for this course?
The length of Pre-Sessional English course you’ll need to take depends on your current level of English language ability.
Liverpool bursts with diversity and creativity which makes it ideal for you to undertake your postgraduate studies and access various opportunities for you and your family.
To fully immerse yourself in the university experience living in halls will keep you close to campus where you can always meet new people. Find your home away from home.
Discover what expenses are covered by the cost of your tuition fees and other finance-related information you may need regarding your studies at Liverpool.
Contact us
Have a question about this course or studying with us? Our dedicated enquiries team can help.
