Master of Business Administration (Online Football Industries) MBA

This module explores topics in organisational behaviour at the individual, group, and organisational levels. At the individual level, the module looks at individual differences in key attributes that lead to work effectiveness such as personality and motivation. At the group level, the module builds on earlier content to establish how teams function and explores the role of effective leadership in influencing teams. At the organisational level, the module looks at organisational culture and change and consolidates the content by looking at a range of organisations and sectors. The module will offer students several reflection points on their work behaviours on which they will receive targeted feedback.

The aim of this module is to develop a critical understanding of the structure and organisation of football across different international settings. The module will critically examine the relevant concepts, theories, models and structures of professional football leagues and other factors that influence decision-making across the various sectors of the football industries. The module will also examine the role and influences of major stakeholders including football federations, football leagues, football clubs, players and their agents, and consumers. The nature of and changes in the supply of and the demand for football will also be critically examined. Finally, the football economies in developed and emerging markets will be assessed. The use of concepts, theories, and principles from a range of business and management disciplines will underpin the module’s critical assessment of the international football industries.

The module aims to provide students with an understanding of the nature of financial resources available to an organisation; how resources can be managed to add value; how business activities are summarised and the relationships between different activities summarised and predicted; and how the core skills and competencies of an organisation are identified and managed.

Marketing in the Digital Age is a forward-thinking MBA module that puts diversity, inclusion, sustainability, and responsible marketing at the forefront of modern marketing practices. In this transformative journey, we explore the intersection of these critical dimensions with the evolving world of digital marketing. This module empowers students with the knowledge and skills to excel in contemporary marketing. Students will gain insights into the power of inclusive marketing, understand the vital role of sustainability, and embrace responsible marketing practices.

This module introduces students to the ways in which the forces of domestic, European and international law impact upon the sports industries. It considers how the law is a fundamental force in driving the development of regulation in sport internationally and how long-standing practices can be challenged in the courts. Topics covered include: arbitration; employment law; discrimination; competition law; free movement; intellectual property and combating ambush marketing.

The module provides an understanding of the major drivers of the internationalisation of business activities. Based on the understanding gained from lectures, seminars and individual and group research activities throughout the module, students will be able to analyse the strategic implications of internationalisation for organisations and assess how to manage international business activities effectively. The module outlines the main theories and latest research evidence on major issues of international business management and explores key factors that make international business management different from domestic strategies and operations. The application of theoretical models and concepts to practical issues in the management of organisations is central to the module’s objectives. The module provides students with a sound knowledge of not only the theory and evidence on key topics in the internationalisation processes of organisations, but also applies this to how to manage effectively in the context of a complex and evolving international business environment. Examination of the major drivers of evolution of the international business environment (for example, the rise of emerging economies, and economic, technological, political and cultural changes affecting international trade and investment) provides the basis  for assessing how organisations may best adjust to the changing patterns of internationalisation. By the end of the module, students will understand how business strategies and operations fit into the fast changing global arena and will have a good appreciation of the strategic challenges and opportunities facing organisations that operate internationally, as well as of implications for their personal careers in an international context.

This module deals with theory, principles and practicalities of managing sustainable sports operations and events. The module covers: operations design, demand forecasting, managing the customer experience, safety and security, event management and broadcasting and logistics.

This module covers the financial aspects of the football business, in particular the operations of clubs and leagues; ownership, investment, debt and insolvency; and the links between financial management and successful strategy. Students are expected to contribute fully to classes, both individually and in groups, and assessed via two assignments.

The objective of this module is to integrate the two fields of innovation and entrepreneurship focusing upon management practice and creating change in a range of sectors. It will approach the analysis of innovation and entrepreneurship by drawing attention to relevant theories and research but placing more emphasis on applying these to practice in a broader context including the private, public and third sector and ways of creating new business models, opportunities, value and change. In particular, the module will examine issues and dilemmas in “doing” innovation and entrepreneurship.

This module enables students to develop the skills and attributes that they will need to succeed in executive careers in the football sector. Students will be provided with the opportunity to apply theory to practice in order to solve practical management problems within the sport business context, through the use of a management simulation. This will enable students to critically reflect on their performance within a high pressure situation. The module will also develop transferable career skills such as self-awareness, football industry analysis, job searching, networking, negotiation, conflict management, personal branding, CV development and personal development planning. Assessment includes a formative report at the beginning of the module, an assessed management simulation and a career development presentation.

Leaders and managers of organisations today face many types of challenges. The essence of strategy is in successfully achieving the appropriate fit between resources and environment in an increasingly dynamic and turbulent world. The aim of the module is to provide the students with a comprehensive overview of strategic analysis, strategy formulation and implementation, and to enable them to develop and implement strategies in their own organisations. The module pays particular emphasis on helping students to understand the environment in which strategising takes place, including the industry and country environment. Furthermore, the module aims to enable students to understand and appreciate the organisational context in which strategic decisions are made. The module takes a critical approach. It draws on insights from a variety of sources and disciplines, including managerial and industry economics, but also behavioural perspectives and organisation theory in order to provide an integrative perspective on strategy.

The module will provide students with insights and advance knowledge of the economics of football. Students will be able to distinguish between conventional industries and the football industry by way of economic theory. Students will explore the economics of a range of core issues including the football players’ and managerial labour markets, the economic design of leagues and the demand for and supply of football across different media. From an analytic perspective, students are not expected to have a prior understanding of statistics, econometric or analytics. However, students will be able to interpret analytical results found in relevant literature and journal articles. Students will engage in data management and analysis and will be able to appreciate the role that statistics, econometrics and analytics (might) have in decision-making within the football industry.