The module will provide students with insights and advance knowledge of the economics of football. Students will be able to distinguish between conventional industries and the football industry by way of economic theory. Students will explore the economics of a range of core issues including the football players’ and managerial labour markets, the economic design of leagues and the demand for and supply of football across different media. From an analytic perspective, students are not expected to have a prior understanding of statistics, econometric or analytics. However, students will be able to interpret analytical results found in relevant literature and journal articles. Students will engage in data management and analysis and will be able to appreciate the role that statistics, econometrics and analytics (might) have in decision-making within the football industry.