In today’s volatile, uncertain, complex, and ambiguous (VUCA) environment, leaders and managers face an array of strategic challenges that require not only foresight and adaptability but also a careful balance between competing interests. This module is designed to equip students with a comprehensive understanding of the strategic management process, encompassing strategic analysis, formulation, and implementation, with a focus on developing sustainable strategies that address the stakeholder-shareholder paradox.
Students will explore the intricate relationship between organisational resources and external environments, learning to craft and execute strategies that are both effective and resilient in diverse contexts. The module emphasises the importance of understanding the environments in which strategic decisions are made, including industry-specific, national, and international settings, while also recognising the need for internal alignment within organisations to ensure coherence and sustainability.
By adopting a critical and interdisciplinary approach, the module integrates insights from managerial and industry economics, behavioural science, and organisation theory. This broad perspective empowers students to navigate complex strategic landscapes, developing the skills to formulate strategies that not only achieve competitive advantage but also contribute to long-term organisational resilience and ethical business practices. Ultimately, this module prepares students to lead with confidence and integrity in their professional roles, addressing the challenges of modern strategic management in a VUCA world.