Leaders and managers of organisations today face many types of challenges. The essence of strategy is in successfully achieving the appropriate fit between resources and environment in an increasingly dynamic and turbulent world. The aim of the module is to provide the students with a comprehensive overview of strategic analysis, strategy formulation and implementation, and to enable them to develop and implement strategies in their own organisations. The module pays particular emphasis on helping students to understand the environment in which strategising takes place, including the industry and country environment. Furthermore, the module aims to enable students to understand and appreciate the organisational context in which strategic decisions are made. The module takes a critical approach. It draws on insights from a variety of sources and disciplines, including managerial and industry economics, but also behavioural perspectives and organisation theory in order to provide an integrative perspective on strategy.