Teaching
Modules for 2024-25
BUSINESS TO CONSUMER (B2C) AND BUSINESS TO BUSINESS (B2B) RELATIONSHIP MARKETING
Module code: ULMS872
Role: Module Co-ordinator
Experiential Marketing
Module code: ULMS890
Role: Module Co-ordinator
Supervised Theses
- Developing Customer-Employee Rapport in Multichannel Business-to-Consumer (B2C) Service Settings
- Management Activities in Short-term Interorganisational Innovation Projects
- Predictors of Sales Performance in B2B Hybrid Organisations: An Action Research Inquiry
- Upstream network actors’ operational capabilities for servitization through service offshoring: Impact on the performance of manufacturers’ service offshoring contracts