Publications
2016
Football management
Bridgewater, S. (2016). Football management. doi:10.1007/978-0-230-28137-0
2014
Sponsorship and football
Bridgewater, S. (2014). Sponsorship and football. In HANDBOOK ON THE ECONOMICS OF PROFESSIONAL FOOTBALL (pp. 117-129). Retrieved from https://www.webofscience.com/
Football Brands
Bridgewater, S. (2014). Football Brands. In The Brand Challenge Adapting Branding to Sectorial Imperatives. Kogan Page Limited.
2013
International Relations and Sport
Levermore, R., & Beacom, A. (2014). International Relations and Sport. In Unknown Book (pp. 219-246). Human Kinetics. doi:10.5040/9781492595885.ch-010
2012
Innovation in Marketing
Doyle, P., & Bridgewater, S. (n.d.). Innovation in Marketing. Routledge. doi:10.4324/9780080508788
2011
Substitution and complementarity between managers and subordinates: Evidence from British football
Bridgewater, S., Kahn, L. M., & Goodall, A. H. (2011). Substitution and complementarity between managers and subordinates: Evidence from British football. LABOUR ECONOMICS, 18(3), 275-286. doi:10.1016/j.labeco.2010.10.001
2010
Football Brands
Bridgewater, S. (2010). Football Brands. Palgrave Macmillan UK. doi:10.1057/9780230281363
2006
An analysis of football management trends 1992–2005 in all four divisions
Bridgewater, S. (2006). An analysis of football management trends 1992–2005 in all four divisions: Analysis of Football Management Trends conducted for the League Managers Association.
2004
Internet and exporting: determinants of success in virtual export channels
Morgan-Thomas, A., & Bridgewater, S. (2004). Internet and exporting: determinants of success in virtual export channels. INTERNATIONAL MARKETING REVIEW, 21(4-5), 393-408. doi:10.1108/02651330410547108
The Internationalization Process and the Role of Learning in Small Service Firms
Bridgewater, S., Sullivan-Taylor, B., & Johnston, R. (2004). The Internationalization Process and the Role of Learning in Small Service Firms. In T. Buck, F. McDonald, M. Mayer, & M. Geppert (Eds.), The Process of Internationalization Strategic, Cultural, and Policy Perspectives. Palgrave MacMillan.
Winners and Losers in the Internet Game
Bridgewater, S., Morgan-Thomas, A., & Geppert, M. (2004). Winners and Losers in the Internet Game. In T. Buck, F. McDonald, & M. Mayer (Eds.), The Process of Internationalization Strategic, Cultural, and Policy Perspectives. Palgrave MacMillan.
2003
Market Research Issues in China: The Pharmaceutical Industry
Stern, P., Bridgewater, S., & Wang, B. (2003). Market Research Issues in China: The Pharmaceutical Industry. In Chinese Economic Transition and International Marketing Strategy (pp. 70-83).
2002
International Marketing Relationships
Bridgewater, S., & Egan, C. (2002). International Marketing Relationships. Palgrave Macmillan.
Internet, interaction and implications for marketing
Arnott, D. C., & Bridgewater, S. (2002). Internet, interaction and implications for marketing. Marketing Intelligence & Planning, 20(2), 86-95. doi:10.1108/02634500210418509
2001
The Internationalisation Process of Small, Technology-Based Firms
Stray, S., Bridgewater, S., & Murray, G. (2001). The Internationalisation Process of Small, Technology-Based Firms. Journal of Global Marketing, 15(1), 7-29. doi:10.1300/j042v15n01_02
Business-to-Business Relationship Marketing: An Internet and International Perspective
Melewar, T. C., Hunt, C., & Bridgewater, S. (2001). Business-to-Business Relationship Marketing: An Internet and International Perspective. The Marketing Review, 2(2), 169-185. doi:10.1362/1469347012569832
1999
Networks and internationalisation
Bridgewater, S. (1999). Networks and internationalisation. International Business Review, 8(1), 99-118. doi:10.1016/s0969-5931(98)00040-7
1995
Strategic Investment Decisions by Western Firms in Ukraine
Bridgewater, S., McKiernan, P., & Wensley, R. (1995). Strategic Investment Decisions by Western Firms in Ukraine. Journal of East-West Business, 1(3), 17-35. doi:10.1300/j097v01n03_02
Assessing the attractiveness of turbulent markets: The Ukrainian experience
Bridgewater, S. (1995). Assessing the attractiveness of turbulent markets: The Ukrainian experience. Journal of Marketing Management, 11(8), 785-796. doi:10.1080/0267257x.1995.9964390