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Lynn Sudbury-Riley

Professor Lynn Sudbury-Riley
PhD, BA (Hons), DipM, PGCE

Chair in Marketing & Marketing Director of Research
Marketing (ULMS)

Contact

L.Sudbury-Riley@liverpool.ac.uk

+44 (0)151 795 2553

Publications

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2024

Rethinking Consumer Acculturation, Privilege and Oppression

Al-Abdin, A., Hunter-Jones, P., Sudbury-Riley, L., & Naraine, M. (2024). Rethinking Consumer Acculturation, Privilege and Oppression. In 2024 American Marketing Association Winter Academic Conference:. St. Pete’s Beach, Florida, USA.

Conference Paper

USING A SERVICE ECOSYSTEMS LENS TO BETTER UNDERSTAND FIRM LEVEL COLLABORATION

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2024). USING A SERVICE ECOSYSTEMS LENS TO BETTER UNDERSTAND FIRM LEVEL COLLABORATION. In 2024 American Marketing Association Winter Academic Conference. St. Pete’s Beach, Florida, USA.

Conference Paper

2023

Beyond Ingress: Analyzing and Extending the Meaning of Access to Healthcare

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2024, February 23). Beyond Ingress: Analyzing and Extending the Meaning of Access to Healthcare. In 2024 American Marketing Association Winter Academic Conference. St. Pete’s Beach, Florida, USA.

Conference Paper

A Death Like No Other: The Lived Experiences Of COVID-19 Bereavement

Sudbury-Riley, L. (2023). A Death Like No Other: The Lived Experiences Of COVID-19 Bereavement. In Association for Consumer Research Conference 2023. Seattle, WA, USA.

Conference Paper

Reconsidering Consumer Access to Healthcare

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2023, October 26). Reconsidering Consumer Access to Healthcare. In Association for Consumer Research Conference 2023. Seatlle, WA, USA.

Conference Paper

Are funeral consumers vulnerable? A case for a socio-political-economic approach to the end of life

Sudbury-Riley, L., & Woodthorpe, K. (2023). Are funeral consumers vulnerable? A case for a socio-political-economic approach to the end of life. In 16th International Conference on the Social Context of Death, Dying & Disposal,. Padua, Italy..

Conference Paper

Denial of Death and Mourning Rituals among the COVID-19 Bereaved.

Sudbury-Riley, L. (2023). Denial of Death and Mourning Rituals among the COVID-19 Bereaved.. In 16th International Conference on the Social Context of Death, Dying & Disposal,. Padua, Italy..

Conference Paper

2022

Promoting Innovation in Homelessness and Mental Health Service Design

Sudbury-Riley, L., Spence, C., & Hunter-Jones, P. (2022). Promoting Innovation in Homelessness and Mental Health Service Design. In 53rd Association For Consumer Research Conference. Denver, CO, USA.

Conference Paper

Rethinking Consumer Acculturation, Privilege and Oppression in transformative service research

Sudbury-Riley, L., Al-Abdin, A., & Hunter-Jones, P. (2022). Rethinking Consumer Acculturation, Privilege and Oppression in transformative service research. In 12th Servsig Conference. Edinburgh.

Conference Paper

Sequestration of the COVID-19 Dying and its Implications for the Bereaved

Sudbury-Riley, L. (2022). Sequestration of the COVID-19 Dying and its Implications for the Bereaved. In CDAS (Centre for Death & Society) Conference. Bath.

Conference Paper

23 Unable to say a proper goodbye: the lived experiences of COVID-19 bereaved

Sudbury-Riley, L. (2022). 23 Unable to say a proper goodbye: the lived experiences of COVID-19 bereaved. In Lessons learned from the COVID-19 pandemic (pp. A10.1-A10). British Medical Journal Publishing Group. doi:10.1136/spcare-2021-mcrc.23

DOI
10.1136/spcare-2021-mcrc.23
Conference Paper

2021

Stakeholders in the palliative and end of life care service ecosystem

Al-Abdin, A., Hunter-Jones, P., Sudbury-Riley, L., Ryde, A., & Smith, L. (2021). Stakeholders in the palliative and end of life care service ecosystem. In Charity Marketing (pp. 183-197). Routledge. doi:10.4324/9781003134169-11

DOI
10.4324/9781003134169-11
Chapter

2020

5 The difficulties faced by family caregivers when home is the preferred place of death

Sudbury-Riley, L., Hunter-Jones, P., Al-Abdin, A., Lewin, D., Dale, S., & Johnston, K. (2020). 5 The difficulties faced by family caregivers when home is the preferred place of death. In Poster presentations (pp. A10.1-A10). British Medical Journal Publishing Group. doi:10.1136/spcare-2020-pcc.26

DOI
10.1136/spcare-2020-pcc.26
Conference Paper

71 ‘Is this a conversation about death?’ planning for future care with patients with advanced cancer: examining the feasibility of using the trajectory touchpoint technique for advance care planning. A qualitative study

Lewin, D., Lee, J., Sudbury-Riley, L., Hunter-Jones, P., Mason, S., Nickpour, F., . . . Ellershaw, J. (2020). 71 ‘Is this a conversation about death?’ planning for future care with patients with advanced cancer: examining the feasibility of using the trajectory touchpoint technique for advance care planning. A qualitative study. In Poster presentations (pp. A33.2-A33). British Medical Journal Publishing Group. doi:10.1136/spcare-2020-pcc.91

DOI
10.1136/spcare-2020-pcc.91
Conference Paper

2019

We needed it sooner, and we needed more of it: A qualitative evaluation of a new Hospice@Home.

Sudbury-Riley, L., Hunter-Jones, P., Al-Abdin, A., Dale, S., Johnston, K., & Lewin, D. (2019). We needed it sooner, and we needed more of it: A qualitative evaluation of a new Hospice@Home.. In National Association for Hospice at Home Conference,. Milton Keynes..

Conference Paper

Home as Preferred Place of Death: The Difficulties Faced by Family Carers.

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2019). Home as Preferred Place of Death: The Difficulties Faced by Family Carers.. In 14th International Conference on the Social Context of Death, Dying and Disposal. University of Bath, UK..

Conference Paper

The Palliative and End of Life Care Service Ecosystem: A Multi-Stakeholder Analysis.

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2019). The Palliative and End of Life Care Service Ecosystem: A Multi-Stakeholder Analysis.. In International Conference on Palliative Care, Medicine and Hospice Nursing. Vancouver, Canada.

Conference Paper

A Typology of Patients Based on Decision-Making Styles: Cross-Sectional Survey Study (Preprint)

DOI
10.2196/preprints.15332
Preprint

Improving access to hospice and palliative care: how can marketing play a role?

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2019). Improving access to hospice and palliative care: how can marketing play a role?. In 52nd Academy of Marketing Conference. Regent’s University, London..

Conference Paper

11 We don’t know what we don’t know! knowledge and communication barriers still prevalent among palliative care patients and families

Hunter-Jones, P., Sudbury-Riley, L., & Al-Abdin, A. (2019). 11 We don’t know what we don’t know! knowledge and communication barriers still prevalent among palliative care patients and families. In Poster presentations (pp. A13.2-A13). British Medical Journal Publishing Group. doi:10.1136/bmjspcare-2019-asp.34

DOI
10.1136/bmjspcare-2019-asp.34
Conference Paper

92 Introducing the trajectory touchpoint technique: a systematic methodology for capturing the voices of palliative care service users

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2019). 92 Introducing the trajectory touchpoint technique: a systematic methodology for capturing the voices of palliative care service users. In Poster presentations (pp. A42.2-A42). British Medical Journal Publishing Group. doi:10.1136/bmjspcare-2019-asp.115

DOI
10.1136/bmjspcare-2019-asp.115
Conference Paper

2018

Introducing the Trajectory Touchpoint Technique: A Systematic Methodology for Capturing the Voices of Palliative Care Service Users.

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2019, March 21). Introducing the Trajectory Touchpoint Technique: A Systematic Methodology for Capturing the Voices of Palliative Care Service Users.. In Association for Palliative Medicine’s Supportive and Palliative Care Conference. Harrogate, UK..

Conference Paper

We Don’t Know What We Don’t Know! Knowledge and Communication Barriers Still Prevalent Among Palliative Care Patients and Families.

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2019, March 21). We Don’t Know What We Don’t Know! Knowledge and Communication Barriers Still Prevalent Among Palliative Care Patients and Families.. In Association for Palliative Medicine’s Supportive and Palliative Care Conference,. Harrogate, UK..

Conference Paper

Value Co-creation in End-of-life Care.

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2018). Value Co-creation in End-of-life Care.. In ANZMAC (Australian and New Zealand Marketing Academy). Adelaide, Australia..

Conference Paper

Consulting online health resources to co-create value: A typology of patient decision making styles.

Sudbury-Riley, L., FitzPatrick, M., Hess, A., & Schulz, P. J. (2018). Consulting online health resources to co-create value: A typology of patient decision making styles.. In . 78th Annual Meeting of the Academy of Management. Chicago, Illinois..

Conference Paper

Understanding the impact of alliances in healthcare: The multispecialty community provider model.

Sudbury-Riley, L., Sinton, L., & Hunter-Jones, P. (2018). Understanding the impact of alliances in healthcare: The multispecialty community provider model.. In 78th Annual Meeting of the Academy of Management. Chicago, Illinois..

Conference Paper

Consulting online health resources to co-create value: A typology of patient decision making styles

Sudbury-Riley, L., FitzPatrick, M., Hess, A., & Peter J Schulz, P. J. (2018). Consulting online health resources to co-create value: A typology of patient decision making styles. In Academy of Management Proceedings Vol. 2018 (pp. 13350). Academy of Management. doi:10.5465/ambpp.2018.13350abstract

DOI
10.5465/ambpp.2018.13350abstract
Conference Paper

Understanding the impact of alliances in healthcare: The multispecialty community provider model

Hunter-Jones, P., Sudbury-Riley, L., & Sinton, L. (2018). Understanding the impact of alliances in healthcare: The multispecialty community provider model. In Academy of Management Proceedings Vol. 2018 (pp. 10610). Academy of Management. doi:10.5465/ambpp.2018.10610abstract

DOI
10.5465/ambpp.2018.10610abstract
Conference Paper

2017

Scoping the Local Landscape of End of Life Care with Routine Data and Qualitative Research

Sudbury-Riley, L., & Hunter-Jones, P. A. (2017). Scoping the Local Landscape of End of Life Care with Routine Data and Qualitative Research. In Hospice UK Conference 2017: Leading, Learning and Innovating. Liverpool.

Conference Paper

P-80 Scoping the local landscape of end of life care with routine data and qualitative research

Sudbury-Riley, L., Hunter-Jones, P., Moss, J., & Smith, L. (2017). P-80 Scoping the local landscape of end of life care with routine data and qualitative research. In Generating research, knowledge and outcomes (pp. A38.2-A38). British Medical Journal Publishing Group. doi:10.1136/bmjspcare-2017-hospice.107

DOI
10.1136/bmjspcare-2017-hospice.107
Conference Paper

The Trajectory Touchpoint Tool: A Deep Dive Methodology into Service Journeys.

Sudbury-Riley, L., & Hunter-Jones, P. (2017). The Trajectory Touchpoint Tool: A Deep Dive Methodology into Service Journeys.. In Global Conference on Service Management.. Volterra, Italy..

Conference Paper

An Investigation into the Sustainability of the Emergent Alliance and Federation Service System Model in Primary Health Care.

Sudbury-Riley, L., Sinton, L., & Hunter-Jones, P. (2017). An Investigation into the Sustainability of the Emergent Alliance and Federation Service System Model in Primary Health Care.. In 50th Academy of Marketing Conference. Hull.

Conference Paper

Alliances and Federations in Primary Health Care.

Sudbury-Riley, L., hunter-jones, P., & Sinton, L. (2017). Alliances and Federations in Primary Health Care.. In Frontiers in Service Conference. New York, USA..

Conference Paper

Alliances and Federations in Primary Health Care

Sudbury-Riley, L., Sinton, L., & Hunter-Jones, P. A. (2017). Alliances and Federations in Primary Health Care. In South Cheshire and Vale Royal GP Alliance Conference. Crewe, UK..

Conference Paper

An investigation into the emergent Federation and Alliance service system model in primary health care

Sudbury-Riley, L., sinton, L., & Hunter-jones, P. (2017). An investigation into the emergent Federation and Alliance service system model in primary health care. In 15th International Research Symposium on Service Excellence in Management (QUIS15). Porto, Portugal.

Conference Paper

The Sustainability of Federation and Alliance Service System Models in Primary Healthcare

Sudbury-Riley, L., hunter-jones, P., & sinton, L. (2017). The Sustainability of Federation and Alliance Service System Models in Primary Healthcare. In 15th International Research Symposium on Service Excellence in Management (QUIS15). Porto, Portugal..

Conference Paper

The Use of Online Health Resources and Information among Baby Boomers in Three Nations.

Sudbury-Riley, L., FitzPatrick, M., & Schulz, P. J. (2017). The Use of Online Health Resources and Information among Baby Boomers in Three Nations.. In O. R. James (Ed.), Generation X, Y and the Baby Boomers. New York: Nova Science Publishers, Inc..

Chapter

Consulting online health resources to co-create value: A typology of patient decision making styles

Sudbury-Riley, L., FitzPatrick, M., Hess, A., & Schulz, P. J. (2018, August 10). Consulting online health resources to co-create value: A typology of patient decision making styles. In 78th Annual Meeting of the Academy of Management. Chicago, Illinois.

Conference Paper

Exploring the Measurement Properties of the eHEALS eHealth Literacy Scale among Baby Boomers: A Multinational Test of Measurement Invariance.

Sudbury-Riley, L., FitzPatrick, M., & Schulz, P. J. (2017). Exploring the Measurement Properties of the eHealth Literacy Scale (eHEALS) Among Baby Boomers: A Multinational Test of Measurement Invariance. JOURNAL OF MEDICAL INTERNET RESEARCH, 19(2). doi:10.2196/jmir.5998

DOI
10.2196/jmir.5998
Journal article

The use of online health resources and information among baby boomers in three nations

Sudbury-Riley, L., FitzPatrick, M., & Schulz, P. J. (2017). The use of online health resources and information among baby boomers in three nations. In Strategies for Obtaining Healthier Foods (pp. 45-63).

Chapter

2016

Why Older Adults Show Preference for Rational Over Emotional Advertising Appeals: A U.K. Brand Study Challenges the Applicability Of Socioemotional Selectivity Theory to Advertising

Sudbury-Riley, L., & Edgar, L. (2016). Why Older Adults Show Preference for Rational Over Emotional Advertising Appeals: A U.K. Brand Study Challenges the Applicability Of Socioemotional Selectivity Theory to Advertising. Journal of Advertising Research, 56(4), 441-455. doi:10.2501/JAR-2016-048

DOI
10.2501/JAR-2016-048
Journal article

Ethically minded consumer behavior: Scale review, development, and validation

Sudbury-Riley, L., & Kohlbacher, F. (2016). Ethically minded consumer behavior: Scale review, development, and validation. Journal of Business Research, 69(8), 2697-2710. doi:10.1016/j.jbusres.2015.11.005

DOI
10.1016/j.jbusres.2015.11.005
Journal article

Service Sculpting: A New Method for Hospice Service Evaluation.

Sudbury-Riley, L., Hunter-Jones, P., Menzies, L., Pyrah, M., & Knight, H. (2016). Service Sculpting: A New Method for Hospice Service Evaluation.. In 9th World Research Congress of the European Association for Palliative Care. Dublin, Ireland.

Conference Paper

The baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information

Sudbury-Riley, L. (2016). The Baby Boomer Market Maven in the United Kingdom: An Experienced Diffuser of Marketplace Information. Journal of Marketing Management, 32(7-8), 716-749. doi:10.1080/0267257X.2015.1129985

DOI
10.1080/0267257X.2015.1129985
Journal article

2015

Hospice blueprinting: An innovative technique for improving service delivery

Sudbury-Riley, L., hunter-jones, P., menzies, L., pyrah, M., & knight, H. (2015). Hospice blueprinting: An innovative technique for improving service delivery. In Hospice UK annual conference: The Art and Science of Hospice Care. Liverpool.

Conference Paper

Hospice blueprinting: An innovative technique for improving service delivery.

Hunter-Jones, P., Sudbury-Riley, L., Menzies, L., Pyrah, M., & Knight, H. (2015). Hospice blueprinting: An innovative technique for improving service delivery.. Poster session presented at the meeting of Hospice UK annual conference: The Art and Science of Hospice Care. Liverpool.

Poster

P-136 Hospice blueprinting: an innovative technique for improving service delivery

Knight, H., Pyrah, M., Hunter-Jones, P., Sudbury-Riley, L., & Menzies, L. (2015). P-136 Hospice blueprinting: an innovative technique for improving service delivery. The Art and Science of Hospice Care – Poster Presentations, A48.3-A49. doi:10.1136/bmjspcare-2015-001026.136

DOI
10.1136/bmjspcare-2015-001026.136
Journal article

Baby Boomers of Different Nations: Identifying Horizontal International Segments Based on Self-Perceived Age

Sudbury-Riley, L., Kohlbacher, F., & Hofmeister, A. (2015). Baby Boomers of Different Nations: Identifying Horizontal International Segments Based on Self-Perceived Age. International Marketing Review, 32(3/4), 245-278. doi:10.1108/IMR-09-2013-0221

DOI
10.1108/IMR-09-2013-0221
Journal article

2014

Are UK Workers and Organisations Prepared for an Extended Working Life?

Sudbury-Riley, L., Bennett, K., Flynn, M., Scurry, T., Sainsbury, R., & Coleman-Fountain, E. (2014). Are UK Workers and Organisations Prepared for an Extended Working Life?. Manchester.

Presentation material

Consumption Challenges in Old Age

Sudbury-Riley, L. (2014). Consumption Challenges in Old Age. In International Conference on Aging and Public Policy - Health Care, Urbanization and the Environment. Hangzhou, China.

Conference Paper

Unwrapping senior consumers' packaging experiences

Sudbury-Riley, L. (2014). Unwrapping senior consumers' packaging experiences. MARKETING INTELLIGENCE & PLANNING, 32(6), 666-+. doi:10.1108/MIP-02-2013-0027

DOI
10.1108/MIP-02-2013-0027
Journal article

"A New Scale to Measure Ethically Mindful Consumer Behaviour"

Sudbury-Riley, L., & Kohlbacher, F. (2014). "A New Scale to Measure Ethically Mindful Consumer Behaviour". In D. L. Shapiro (Ed.), 74th Meeting of the Academy of Management (pp. N/A). Philadelphia, PA: Academy of Management.

Conference Paper

A New Scale to Measure Ethically Mindful Consumer Behavior

Sudbury-Riley, L., & Kohlbacher, F. (2014). A New Scale to Measure Ethically Mindful Consumer Behavior. Academy of Management Proceedings, 2014(1), 11159. doi:10.5465/ambpp.2014.11159abstract

DOI
10.5465/ambpp.2014.11159abstract
Journal article

2013

'Are advertisers finally waking up to the Senior Consumer? A content analysis of older adults in Malaysian advertising'

Sudbury-Riley, L., & Idris, I. (2013). 'Are advertisers finally waking up to the Senior Consumer? A content analysis of older adults in Malaysian advertising'. In British Academy of Management (pp. n/a). Liverpool: n/a.

Conference Paper

'The Senior Market Maven: An experienced diffuser of marketplace information'

Sudbury-Riley, L. (2013). 'The Senior Market Maven: An experienced diffuser of marketplace information'. In British Academy of Management (pp. n/a). Liverpool: n/a.

Conference Paper

Cognitive Age and the Consumer Behaviour of 50+ Consumers

Sudbury-Riley, L., Kohlbacher, F., & Hofmeister-Toth, A. (2013). Cognitive Age and the Consumer Behaviour of 50+ Consumers. In Research Forum on the 50+ Generation (pp. n/a). Hungary: n/a.

Conference Paper

Socioemotional Selectivity Theory: Implications for Advertising to Senior Consumers

Sudbury-Riley, L., & Edgar, L. (2013). Socioemotional Selectivity Theory: Implications for Advertising to Senior Consumers. In British Academy of Management (pp. n/a). Liverpool: n/a.

Conference Paper

2012

A cross-cultural analysis of pro-environmental consumer behaviour among seniors

Sudbury Riley, L., Kohlbacher, F., & Hofmeister, A. (2012). A cross-cultural analysis of pro-environmental consumer behaviour among seniors. Journal of Marketing Management, 28(3-4), 290-312. doi:10.1080/0267257x.2012.658841

DOI
10.1080/0267257x.2012.658841
Journal article

'Cross cultural investigation of ecological attitudes of the 50+ generation'

Hofmeister, A., Sudbury-Riley, L., & Kohlbacher, F. (2012). 'Cross cultural investigation of ecological attitudes of the 50+ generation'. In Academy of World Business Marketing and Management Development Conference (pp. N/A). Budapest: Academy of World Business.

Conference Paper

'Environmentally Friendly Consumer Behavior: A Scale Review, Modification, and Validation'

Sudbury-Riley, L., Kohlbacher, F., & Hofmeister, A. (2012). 'Environmentally Friendly Consumer Behavior: A Scale Review, Modification, and Validation'. In American Marketing Association Summer Marketing Educators' Conference (pp. N/A). Chicago: AMA.

Conference Paper

'Values as Antecedents for Ecologically Conscious Consumer Behaviour Among Seniors: A Cross-Cultural Comparison'

Sudbury-Riley, L., & Kohlbacher, F. (2012). 'Values as Antecedents for Ecologically Conscious Consumer Behaviour Among Seniors: A Cross-Cultural Comparison'. In Academy of Marketing Science Annual Conference (pp. N/A). New Orleans: AMS.

Conference Paper

2011

Using self-perceived age and the list of values to study older consumer in 4 nations

Kohlbacher, F., Sudbury, L., & Hofmeister, A. (2011). Using self-perceived age and the list of values to study older consumer in 4 nations. Advances in Consumer Research, 39, 341-346.

Journal article

'Challenging the culture-free hypothesis of cognitive age among older consumers: Evidence from a cross-national survey'

Kohlbacher, F., Sudbury-Riley, L., & Hofmeister, A. (2011). 'Challenging the culture-free hypothesis of cognitive age among older consumers: Evidence from a cross-national survey'. In Association for Consumer Research 39th Annual North American Conference (pp. N/A). St. Louis: ACR.

Conference Paper

'The Values of Senior Consumers: A Multinational Analysis'

Sudbury-Riley, L., Kohlbacher, F., & Hofmeister, A. (2011). 'The Values of Senior Consumers: A Multinational Analysis'. In Asia-Pacific Conference of the Association for Consumer Research (pp. N/A). Beijing: ACR.

Conference Paper

'Using Self-perceived Age and the List of Values to Study Older Consumer in 4 Nations'

Sudbury-Riley, L., Kohlbacher, F., & Hofmeister, A. (2011). 'Using Self-perceived Age and the List of Values to Study Older Consumer in 4 Nations'. In Association for Consumer Research 39th Annual North American Conference (pp. N/A). St. Louis: ACR.

Conference Paper

International Market Segmentation in an Era of Demographic Change: Understanding Older Consumers through Cognitive Age and Personal Values

Kohlbacher, F., Sudbury-Riley, L., & Hofmeister, A. (n.d.). International Market Segmentation in an Era of Demographic Change: Understanding Older Consumers through Cognitive Age and Personal Values. In American Marketing Association Summer Marketing Educators' Conference. San Francisco, CA.

Conference Paper

'Analysing senior's ethical consumer behaviour across nations'

Sudbury-Riley, L. (2011). 'Analysing senior's ethical consumer behaviour across nations'. In Consumption and Well-being in the Aging Society: Advancing Research on Older Consumers (pp. N/A). Tokyo: The German Institute for Japanese Studies (DIJ) Tokyo.

Conference Paper

'Challenging the culture-free hypothesis of cognitive age among older consumers: Evidence from a cross-national survey'

Kohlbacher, F., Sudbury-Riley, L., & Hofmeister, A. (2011). 'Challenging the culture-free hypothesis of cognitive age among older consumers: Evidence from a cross-national survey'. Advances in Consumer Research, 39.

Journal article

'Is Self-Perceived Age Culture Free? A Cross-National Study of Age Identity and Cognitive Age'

Kohlbacher, F., Sudbury-Riley, L., & Hofmeister, A. (2011). 'Is Self-Perceived Age Culture Free? A Cross-National Study of Age Identity and Cognitive Age'. In The Gerontological Society of America Annual Meeting (pp. N/A). Minneapolis: Gerontological Society of America.

Conference Paper

'Self-Perceived Age among older consumers: A cross-national investigation'

Sudbury-Riley, L., Florian, K., & Agnes, H. (2011). 'Self-Perceived Age among older consumers: A cross-national investigation'. In American Marketing Association Winter Marketing Educators' Conference (pp. N/A). Austin: AMA.

Conference Paper

'Self-Perceived Age: A Cross-Cultural Empirical Investigation'

Sudbury, L., Kohlbacher, F., & Hofmeister, A. (2011). 'Self-Perceived Age: A Cross-Cultural Empirical Investigation'. In 10th International Marketing Trends Conference (pp. N/A). Paris: International Marketing Trends Congress.

Conference Paper

'Senior Values: A Cross-Cultural Analysis'

Sudbury, L., Kohlbacher, F., & Hofmeister, A. (2011). 'Senior Values: A Cross-Cultural Analysis'. In 10th International Marketing Trends Conference (pp. N/A). Paris: International Marketing Trends Congress.

Conference Paper

'Understanding Older Consumers through Cognitive Age and Personal Values: An International Perspective'

Kohlbacher, F., Sudbury-Riley, L., & Hofmeister, A. (2011). 'Understanding Older Consumers through Cognitive Age and Personal Values: An International Perspective'. In American Marketing Association Summer Marketing Educators' Conference (pp. N/A). San Francisco: AMA.

Conference Paper

Bargain Hunting Belongers and Positive Pioneers: Key Silver Market Segments in the UK

Sudbury, L., & Simcock, P. (2011). Bargain Hunting Belongers and Positive Pioneers: Key Silver Market Segments in the UK. In The Silver Market Phenomenon (pp. 195-201). Springer Berlin Heidelberg. doi:10.1007/978-3-642-14338-0_14

DOI
10.1007/978-3-642-14338-0_14
Chapter

2010

'Grandparenthood and Cognitive Age: Key Variables for Targeting the Over-50 Market'

Sudbury, L. (2010). 'Grandparenthood and Cognitive Age: Key Variables for Targeting the Over-50 Market'. Micro and Macro Marketing, 3, 407-420.

Journal article

'FAshion marketing and the ethical movment versus individualist consumption: Analysing the attitude behaviour gap'

Sudbury, L., & Boltner, S. (2011). 'FAshion marketing and the ethical movment versus individualist consumption: Analysing the attitude behaviour gap'. European Advances in Consumer Research, 9, 163-168.

Journal article

'All our yesterdays? Profiling the nostalgia prone older consumer'

Sudbury, L. (2010). 'All our yesterdays? Profiling the nostalgia prone older consumer'. In Academy of Marketing Conference (pp. N/A). Coventry: Academy of Marketing.

Conference Paper

'How Many Is Too Many? An application of Working Memory to Advertising Copy'

Sudbury, L., & Meehan, J. (2010). 'How Many Is Too Many? An application of Working Memory to Advertising Copy'. In Academy of Marketing Conference (pp. N/A). Coventry: Academy of Marketing.

Conference Paper

'The British Market Maven: An altruistic provider of marketplace information'

Sudbury, L., & Jones, J. (2010). 'The British Market Maven: An altruistic provider of marketplace information'. In Academy of Marketing Conference (pp. N/A). Coventry: Academy of Marketing.

Conference Paper

'To use or not to use? Age based sales promotions and the older consumer'

Sudbury, L. (2010). 'To use or not to use? Age based sales promotions and the older consumer'. In American Marketing Association Summer Marketing Educators' Conference (pp. N/A). Boston: AMA.

Conference Paper

'Using qualitative diary research to analyse older consumers' packaging experiences'

Sudbury, L., & Simcock, P. (2010). 'Using qualitative diary research to analyse older consumers' packaging experiences'. In American Marketing Association Summer Marketing Educators' Conference (pp. N/A). Boston: AMA.

Conference Paper

2009

A multivariate segmentation model of senior consumers

Sudbury, L., & Simcock, P. (2009). A multivariate segmentation model of senior consumers. Journal of Consumer Marketing, 26(4), 251-262. doi:10.1108/07363760910965855

DOI
10.1108/07363760910965855
Journal article

'A few of our less favourite things? A phenomenological investigation into packaging and the older consumer'

Sudbury, L., & Simcock, P. (2009). 'A few of our less favourite things? A phenomenological investigation into packaging and the older consumer'. In 9th European Academy of Management Conference (pp. N/A). Liverpool: Academy of Management.

Conference Paper

'An Empirical Investigation into Self-Perceived Age and Media Usage among Senior Consumers'

Sudbury, L. (2009). 'An Empirical Investigation into Self-Perceived Age and Media Usage among Senior Consumers'. In 8th International Congress on Marketing Trends (pp. N/A). Paris: International Marketing Trends Congress.

Conference Paper

'Because it Works! The case of Perfect and Protect and Word of Mouth Marketing'

Sudbury, L. (2009). 'Because it Works! The case of Perfect and Protect and Word of Mouth Marketing'. In C. Fill (Ed.), Marketing Communications: Interactivity, Communities and Context, (pp. N/A). London: Prentice-Hall.

Chapter

'Using critical incident technique (CIT) to capture the voice of the student'

Douglas, J., McClelland, R., Davies, J., & Sudbury, L. (2009). 'Using critical incident technique (CIT) to capture the voice of the student'. The TQM Journal, 21(4), 305-318.

Journal article

Understanding older consumers through cognitive age and the list of values: A U.K.‐based perspective

Sudbury, L., & Simcock, P. (2009). Understanding older consumers through cognitive age and the list of values: A U.K.‐based perspective. Psychology & Marketing, 26(1), 22-38. doi:10.1002/mar.20260

DOI
10.1002/mar.20260
Journal article

2008

'Comparing CIT and survey questionnaires as a means of collecting student feedback'

Douglas, J., McClelland;, B., Sudbury, L., & Davies, J. (2008). 'Comparing CIT and survey questionnaires as a means of collecting student feedback'. In Toulon-Verona Conference (pp. N/A). Florence: Toulon-Verona Conference.

Conference Paper

'Embedding a Marketing Orientation into the Firm: The Case for the Ashridge Mission Model'

Sudbury, L. (2008). 'Embedding a Marketing Orientation into the Firm: The Case for the Ashridge Mission Model'. In 6th International Conference on Marketing (pp. N/A). Athens: Athens Institute for Education and Research.

Conference Paper

'Modern Media Planning: An Exploratory Study into the Gap between Theory and Practice'

Sudbury, L., & Junaid Tariq, M. (2008). 'Modern Media Planning: An Exploratory Study into the Gap between Theory and Practice'. In 13th International Conference on Corporate and Marketing Communications (pp. N/A). Ljubljana: CMC.

Conference Paper

'Who Do You Think You're Looking At? Celebrity Endorsement, Cognitive Age, and the Older Female Consumer'

Sudbury, L., Simcock, P., & Sinclair, R. (2008). 'Who Do You Think You're Looking At? Celebrity Endorsement, Cognitive Age, and the Older Female Consumer'. In 7th International Congress on Marketing Trends (pp. N/A). Venice: Marketing Trends Congress.

Conference Paper

'Who Do You Think You're Looking At? Celebrity Endorsement, Cognitive Age, and the Older Female Consumer'

Sudbury, L., Simcock, P., & Sinclair, R. (2008). 'Who Do You Think You're Looking At? Celebrity Endorsement, Cognitive Age, and the Older Female Consumer'. Micro & Macro Marketing, 2, 259-270.

Journal article

2007

'The Senior Taboo? Age Based Sales Promotions, Self-Perceived Age and the Older Consumer'

Sudbury, L. (2007). 'The Senior Taboo? Age Based Sales Promotions, Self-Perceived Age and the Older Consumer'. In 8th European Association for Consumer Research Conference, Vol. 8 (pp. 358-359). Milan: ACR.

Conference Paper

'Bargain Hunting Belongers and Positive Pioneers: Key Segments in the 50+ Consumer Market'

Sudbury, L. (2007). 'Bargain Hunting Belongers and Positive Pioneers: Key Segments in the 50+ Consumer Market'. In Academy of Marketing Conference (pp. N/A). London: Academy of Marketing.

Conference Paper

Grandparenthood and Cognitive Age: Key Variables for Targeting the Over Fifties Market

Sudbury-Riley, L. (2007). Grandparenthood and Cognitive Age: Key Variables for Targeting the Over Fifties Market. In 6th International Congress Marketing trends. Paris.

Conference Paper

2006

Age, Perceived Risk and Satisfaction in Consumer Decision Making: A Review and Extension

Simcock, P., Sudbury, L., & Wright, G. (2006). Age, Perceived Risk and Satisfaction in Consumer Decision Making: A Review and Extension. Journal of Marketing Management, 22(3-4), 355-377. doi:10.1362/026725706776861163

DOI
10.1362/026725706776861163
Journal article

'A Multivariate Segmentation Model of the Older UK Consumer Market'

Sudbury, L. (2006). 'A Multivariate Segmentation Model of the Older UK Consumer Market'. Advances in Consumer Research, 34, 286-287.

Journal article

'The Invisible Majority? Older Models in UK Television Advertising'

Simcock, P., & Sudbury, L. (2006). 'The Invisible Majority? Older Models in UK Television Advertising'. International Journal of Advertising, 25(1), 87-106.

Journal article

'The Portrayal of Black People in UK Television Advertising: Perception and Reality'

Sudbury, L., & Wilberforce, F. (2006). 'The Portrayal of Black People in UK Television Advertising: Perception and Reality'. Journal of Consumer Behaviour, 5, 465-476.

Journal article

'Wasted on the Young? Younger and Older Consumers and Age-of-Model Preferences in Advertising'

Sudbury, L., Simcock, P., & Jones, N. (2006). 'Wasted on the Young? Younger and Older Consumers and Age-of-Model Preferences in Advertising'. In Academy of Marketing Conference (pp. N/A). London: Academy of Marketing.

Conference Paper

'adidas Originals Training Shoes' '

Sudbury, L., & Byrne, A. (2006). 'adidas Originals Training Shoes' '. In Marketing Communications: Engagement, Strategies and Practice (pp. N/A). London: Prentice-Hall.

Chapter

2005

'Older Consumers, Cognitive Age and the List of Values (LOV): An Empirical Study'

Sudbury, L. (2005). 'Older Consumers, Cognitive Age and the List of Values (LOV): An Empirical Study'. In American Marketing Association Summer Educators Conference (pp. N/A). San Francisco: AMA.

Conference Paper

'Retired from the Workplace, not the Marketplace: The Implications of Retirement for the Self-Perceived Ages of Older Consumers#

Sudbury, L. (2005). 'Retired from the Workplace, not the Marketplace: The Implications of Retirement for the Self-Perceived Ages of Older Consumers#. In Academy of Marketing Conference (pp. N/A). Dublin: Academy of Marketing.

Conference Paper

2004

Subjective age perceptions in the UK: An empirical study

Sudbury, L. (2004). Subjective age perceptions in the UK: An empirical study. Quality in Ageing and Older Adults, 5(1), 4-13. doi:10.1108/14717794200400002

DOI
10.1108/14717794200400002
Journal article

'Subjective Age Perceptions in the UK: An Empirical Study'

Sudbury, L. (2004). 'Subjective Age Perceptions in the UK: An Empirical Study'. Quality in Ageing and Older Adults, 5(4-13).

Journal article

'The New Older Consumer: We're Not Ready to Act Our Age!'

Sudbury, L., Simcock, P., & Wright, G. (2004). 'The New Older Consumer: We're Not Ready to Act Our Age!'. In 4th CRAWS Conference (pp. N/A). Manchester: CRAWS.

Conference Paper

2003

'The Impact of Age on Perceived Risk and Risk Reduction in High Involvement Consumer Decision Making'

Sudbury, L., Simcock, P., & Wright, G. (2003). 'The Impact of Age on Perceived Risk and Risk Reduction in High Involvement Consumer Decision Making'. In European Marketing Trends Congress (pp. N/A). Venice: Marketing Trends Congress.

Conference Paper

2002

'Exploring the Grey Area: Age and Risk in Customer Behaviour"'

Sudbury, L., Simcock, P., & Wright, G. (2002). 'Exploring the Grey Area: Age and Risk in Customer Behaviour"'. In American Marketing Association Summer Educators Conference (pp. N/A). San Diego: AMA.

Conference Paper

'Marketing to Grey Consumers Isn't Black and White'

Sudbury, L. (2002). 'Marketing to Grey Consumers Isn't Black and White'. In C. Fill (Ed.), Marketing Communications: Contexts, Strategies and Applications (pp. N/A). London: Prentice-Hall.

Chapter