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Lixian Qian

Dr Lixian Qian
BSc, MSc, PhD, FHEA

Professor
Management School
Part of
School of Management
Faculty of Humanities and Social Sciences

Contact

Lixian.Qian@liverpool.ac.uk

Profile at Xi'an Jiaotong-Liverpool University (China)

Research

Marketing and Smart Mobility

Professor Qian’s current research focuses on marketing analytics in various areas, including low carbon innovation adoption and diffusion, Innovative business model, data-driven marketing strategies, energy and environmental sustainability.

His research has been funded three times by the General Programme of National Natural Science Foundation of China (NSFC).
- Sustainable Diffusion of New Energy Vehicles: the Perspective of Integrating User Adoption and Innovative Usage (2025-2028)
- Adoption and Diffusion of New Energy Vehicles: the Unified View of Electrification, Sharing and Connected-Autonomous Driving (2020-2023)
- Theoretical and Empirical Studies on the Dynamic Diffusion of Low Carbon Innovations: the Perspective of Socio-technical System Evolution (2016-2019)