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Publications

Selected publications

  1. Data strategies for global value chains: Hybridization of small and big data in the aftermath of COVID-19 (Journal article - 2022)
  2. Open innovation using satellite imagery for initial site assessment of solar photovoltaic projects (Journal article - 2022)
  3. The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks (Journal article - 2021)
  4. Decision Intelligence: Creating a Fit between Intelligence Requirements and Intelligence Processing Capacities (Journal article - 2021)
  5. Management of humanitarian relief operations using satellite big data analytics: the case of Kerala floods (Journal article - 2022)
  6. Satellite Big Data Analytics for Ethical Decision Making in Farmer’s Insurance Claim Settlement – Minimization of Type-1 & Type-II errors (Journal article - 2020)
  7. Mapping the Intellectual Structure of Social Entrepreneurship Research: A Citation/Co-citation Analysis (Journal article - 2019)
  8. Access-Based Services for the Base of the Pyramid (Journal article - 2018)
  9. Assessing the readiness to implement lean in healthcare institutions – A case study (Journal article - 2018)
  10. Leanness assessment: a literature review (Journal article - 2016)
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2024

Impact of gray markets on strategic channel choice and social welfare

Srivastava, A., Mateen, A., Narayanamurthy, G., Niranjan, S., & Sarkar, A. (2024). Impact of gray markets on strategic channel choice and social welfare. Annals of Operations Research, 340(2-3), 1035-1062. doi:10.1007/s10479-024-06094-2

DOI
10.1007/s10479-024-06094-2
Journal article

Consumers’ quest for justice: a multi-actor analysis of formal legal complaints

Arora, S. D., Chakraborty, A., & Narayanamurthy, G. (n.d.). Consumers’ quest for justice: a multi-actor analysis of formal legal complaints. Journal of Marketing Theory and Practice, 1-24. doi:10.1080/10696679.2024.2411674

DOI
10.1080/10696679.2024.2411674
Journal article

Pick-and-Place Robotics Implementation Under the Influence of Lean Manufacturing – A Process Model

Rossini, M., Kassem, B., Narayanamurthy, G., & Staudacher, A. P. (2024). Pick-and-Place Robotics Implementation Under the Influence of Lean Manufacturing – A Process Model. In IFIP Advances in Information and Communication Technology (pp. 162-175). Springer Nature Switzerland. doi:10.1007/978-3-031-71629-4_12

DOI
10.1007/978-3-031-71629-4_12
Chapter

2023

Impact of High-Performance Work Practices on Efficiency and Effectiveness of Multispecialty Healthcare Service Delivery in an Emerging Economy-Role of Relational Coordination

Thirupathi, K., Roy, S. N., Narayanamurthy, G., Palaniappan, P. L. K., & Subramanian, N. (2023). Impact of High-Performance Work Practices on Efficiency and Effectiveness of Multispecialty Healthcare Service Delivery in an Emerging Economy-Role of Relational Coordination. IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, 70(8), 2656-2667. doi:10.1109/TEM.2021.3073141

DOI
10.1109/TEM.2021.3073141
Journal article

Shoppre’s dilemma with marketplace launch – Do it sooner, delay for later or dismiss forever?

Varghese, A. M., Jacob, R. T., & Narayanamurthy, G. (n.d.). Shoppre’s dilemma with marketplace launch – Do it sooner, delay for later or dismiss forever?. Emerald Emerging Markets Case Studies, 14(1), 1-36. doi:10.1108/eemcs-05-2023-0158

DOI
10.1108/eemcs-05-2023-0158
Journal article

2022

Disruptive Technologies for Achieving Supply Chain Resilience in COVID-19 Era: An Implementation Case Study of Satellite Imagery and Blockchain Technologies in Fish Supply Chain

Sengupta, T., Narayanamurthy, G., Moser, R., Pereira, V., & Bhattacharjee, D. (2022). Disruptive Technologies for Achieving Supply Chain Resilience in COVID-19 Era: An Implementation Case Study of Satellite Imagery and Blockchain Technologies in Fish Supply Chain. INFORMATION SYSTEMS FRONTIERS, 24(4), 1107-1123. doi:10.1007/s10796-021-10228-3

DOI
10.1007/s10796-021-10228-3
Journal article

Polymatic plastics & packaging – market deepening versus geography expansion

Mathur, D., Narayanamurthy, G., & Sengupta, T. (n.d.). Polymatic plastics & packaging – market deepening versus geography expansion. Emerald Emerging Markets Case Studies, 12(2), 1-24. doi:10.1108/eemcs-02-2021-0043

DOI
10.1108/eemcs-02-2021-0043
Journal article

2021

Finding your feet in constrained markets: How bottom of pyramid social enterprises adjust to scale-up-technology-enabled healthcare delivery

Chaudhuri, A., Praetorius, T., Narayanamurthy, G., Hasle, P., & Pereira, V. (2021). Finding your feet in constrained markets: How bottom of pyramid social enterprises adjust to scale-up-technology-enabled healthcare delivery. TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, 173. doi:10.1016/j.techfore.2021.121184

DOI
10.1016/j.techfore.2021.121184
Journal article

Information and communication technologies in emergency care services for patients with COVID-19: a multi-national study

Tonetto, L. M., Saurin, T. A., Fogliatto, F. S., Tortorella, G. L., Narayanamurthy, G., da Rosa, V. M., & Tengkawan, J. (2021). Information and communication technologies in emergency care services for patients with COVID-19: a multi-national study. INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH. doi:10.1080/00207543.2021.1967501

DOI
10.1080/00207543.2021.1967501
Journal article

Hospital Investment Decisions in Healthcare 4.0 Technologies: Scoping Review and Framework for Exploring Challenges, Trends, and Research Directions

Santiago Vassolo, R., Francisco Mac Cawley, A., Luz Tortorella, G., Fogliatto, F. S., Tlapa, D., & Narayanamurthy, G. (2021). Hospital Investment Decisions in Healthcare 4.0 Technologies: Scoping Review and Framework for Exploring Challenges, Trends, and Research Directions. JOURNAL OF MEDICAL INTERNET RESEARCH, 23(8). doi:10.2196/27571

DOI
10.2196/27571
Journal article

Balgran: Solving Issues of an NGO in Jammu & Kashmir

Mahajan, A., & Narayanamurthy, G. (2021). Balgran: Solving Issues of an NGO in Jammu & Kashmir. Emerald Emerging Markets Case Studies.

Journal article

Hospital Investment Decisions in Healthcare 4.0 Technologies: Scoping Review and Framework for Exploring Challenges, Trends, and Research Directions (Preprint)

DOI
10.2196/preprints.27571
Preprint

2020

Satellite Big Data Analytics for Ethical Decision Making in Farmer’s Insurance Claim Settlement – Minimization of Type-1 & Type-II errors

Nagendra, N. P., Narayanamurthy, G., & Moser, R. (2020). Satellite Big Data Analytics for Ethical Decision Making in Farmer’s Insurance Claim Settlement – Minimization of Type-1 & Type-II errors. Annals of Operations Research. doi:10.1007/s10479-020-03793-4

DOI
10.1007/s10479-020-03793-4
Journal article

Improving the coordination in the humanitarian supply chain: exploring the role of options contract

John, L., Gurumurthy, A., Mateen, A., & Narayanamurthy, G. (2020). Improving the coordination in the humanitarian supply chain: exploring the role of options contract. Annals of Operations Research. doi:10.1007/s10479-020-03778-3

DOI
10.1007/s10479-020-03778-3
Journal article

2019

2018

Contrasting ideologies between generations in Sree Subramania Ayurvedic Nursing Home – a 400 year old family owned organization

Sai Shiva Jayanth, R., Narayanamurthy, G., Srivastava, A., & Krishna Velmajala, V. (2018). Contrasting ideologies between generations in Sree Subramania Ayurvedic Nursing Home – a 400 year old family owned organization. Emerald Emerging Markets Case Studies, 8(3), 1-21. doi:10.1108/eemcs-06-2017-0144

DOI
10.1108/eemcs-06-2017-0144
Journal article

Assessing the readiness to implement lean in healthcare institutions – A case study

Narayanamurthy, G., Gurumurthy, A., Subramanian, N., & Moser, R. (2018). Assessing the readiness to implement lean in healthcare institutions – A case study. INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 197, 123-142. doi:10.1016/j.ijpe.2017.12.028

DOI
10.1016/j.ijpe.2017.12.028
Journal article

Can lean lead to green? Assessment of radial tyre manufacturing processes using system dynamics modelling

Gupta, V., Narayanamurthy, G., & Acharya, P. (2018). Can lean lead to green? Assessment of radial tyre manufacturing processes using system dynamics modelling. COMPUTERS & OPERATIONS RESEARCH, 89, 284-306. doi:10.1016/j.cor.2017.03.015

DOI
10.1016/j.cor.2017.03.015
Journal article

2017

Indian healthcare value chain - status quo not a sustainable solution

Narayanamurthy, G., Moser, R., Sutter, Y., & Shainesh, G. (2017). Indian healthcare value chain - status quo not a sustainable solution. JOURNAL OF ASIA BUSINESS STUDIES, 11(4), 481-506. doi:10.1108/JABS-09-2015-0154

DOI
10.1108/JABS-09-2015-0154
Journal article

Love plastic: Ashiyana Pipe’s journey to redefine the positioning of plastic

A., R., Sivakumar, S., & Narayanamurthy, G. (2017). Love plastic: Ashiyana Pipe’s journey to redefine the positioning of plastic. Emerald Emerging Markets Case Studies, 7(4), 1-21. doi:10.1108/eemcs-06-2016-0142

DOI
10.1108/eemcs-06-2016-0142
Journal article

Decision-making framework for investing in emerging markets A demonstration on the cocoa industry in Ivory Coast

Hess, D., Moser, R., & Narayanamurthy, G. (2017). Decision-making framework for investing in emerging markets A demonstration on the cocoa industry in Ivory Coast. WORLD JOURNAL OF SCIENCE TECHNOLOGY AND SUSTAINABLE DEVELOPMENT, 14(4), 290-309. doi:10.1108/WJSTSD-07-2016-0048

DOI
10.1108/WJSTSD-07-2016-0048
Journal article

When western entrepreneurs meet rural India: preparing the set-up of a water shop in Udaipur

Moser, R., Raju, A., & Narayanamurthy, G. (2017). When western entrepreneurs meet rural India: preparing the set-up of a water shop in Udaipur. Emerald Emerging Markets Case Studies, 7(3), 1-28. doi:10.1108/eemcs-06-2016-0132

DOI
10.1108/eemcs-06-2016-0132
Journal article

Applying lean thinking in an educational institute - an action research

Narayanamurthy, G., Gurumurthy, A., & Chockalingam, R. (2017). Applying lean thinking in an educational institute - an action research. INTERNATIONAL JOURNAL OF PRODUCTIVITY AND PERFORMANCE MANAGEMENT, 66(5), 598-629. doi:10.1108/IJPPM-07-2016-0144

DOI
10.1108/IJPPM-07-2016-0144
Journal article

Revisiting the critical failure factors of ERP to explore their relationships - an ISM based approach

Narayanamurthy, G., & Gurumurthy, A. (2017). Revisiting the critical failure factors of ERP to explore their relationships - an ISM based approach. International Journal of Manufacturing Technology and Management, 31(6), 554. doi:10.1504/ijmtm.2017.089077

DOI
10.1504/ijmtm.2017.089077
Journal article

Revisiting the critical failure factors of ERP to explore their relationships - an ISM based approach

Narayanamurthy, G., & Gurumurthy, A. (2017). Revisiting the critical failure factors of ERP to explore their relationships - an ISM based approach. International Journal of Manufacturing Technology and Management, 31(6), 554. doi:10.1504/ijmtm.2017.10010082

DOI
10.1504/ijmtm.2017.10010082
Journal article

2016

Benchmarking Lean Practices and Performance Measures of a Hospital

Narayanamurthy, G., & Gurumurthy, A. (2016). Benchmarking Lean Practices and Performance Measures of a Hospital. In 2016 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT (IEEM) (pp. 301-305). Retrieved from https://www.webofscience.com/

Conference Paper

Leanness assessment: a literature review

Narayanamurthy, G., & Gurumurthy, A. (2016). Leanness assessment: a literature review. International Journal of Operations and Production Management, 36(10), 1115-1160. doi:10.1108/IJOPM-01-2015-0003

DOI
10.1108/IJOPM-01-2015-0003
Journal article

Systemic leanness An index for facilitating continuous improvement of lean implementation

Narayanamurthy, G., & Gurumurthy, A. (2016). Systemic leanness An index for facilitating continuous improvement of lean implementation. JOURNAL OF MANUFACTURING TECHNOLOGY MANAGEMENT, 27(8), 1014-1053. doi:10.1108/JMTM-04-2016-0047

DOI
10.1108/JMTM-04-2016-0047
Journal article

Middle East luxury retail sector – opportunities or uncertainties in the future?

Moser, R., & Narayanamurthy, G. (2016). Middle East luxury retail sector – opportunities or uncertainties in the future?. Emerald Emerging Markets Case Studies, 6(3), 1-39. doi:10.1108/eemcs-05-2014-0146

DOI
10.1108/eemcs-05-2014-0146
Journal article

Indian Railways – World’s largest commercial employer’s social capital inventory

Pereira, V., & Narayanamurthy, G. (2016). Indian Railways – World’s largest commercial employer’s social capital inventory. Emerald Emerging Markets Case Studies, 6(3), 1-27. doi:10.1108/eemcs-05-2015-0072

DOI
10.1108/eemcs-05-2015-0072
Journal article

Indian Railways: rail ways for Indians

Narayanamurthy, G., & Pereira, V. (2016). Indian Railways: rail ways for Indians. Emerald Emerging Markets Case Studies, 6(1), 1-30. doi:10.1108/eemcs-07-2015-0154

DOI
10.1108/eemcs-07-2015-0154
Journal article

2015

Converging sustainability definitions: industry independent dimensions

John, L., & Narayanamurthy, G. (2015). Converging sustainability definitions: industry independent dimensions. WORLD JOURNAL OF SCIENCE TECHNOLOGY AND SUSTAINABLE DEVELOPMENT, 12(3), 206-232. doi:10.1108/WJSTSD-04-2015-0017

DOI
10.1108/WJSTSD-04-2015-0017
Journal article

The Impact of Information Systems on Management Performance in the Pharmaceutical Industry

Elshorbagy, S., Garg, L., Gupta, V., Narayanamurthy, G., & Abd Al Oraini, Y. (2015). The Impact of Information Systems on Management Performance in the Pharmaceutical Industry. JOURNAL OF CASES ON INFORMATION TECHNOLOGY, 17(3), 56-73. doi:10.4018/JCIT.2015070106

DOI
10.4018/JCIT.2015070106
Journal article

A case study on downstream supply chain of an Indian alcoholic beverage manufacturer Some insights for the global business

Narayanamurthy, G., & Gurumurthy, A. (2015). A case study on downstream supply chain of an Indian alcoholic beverage manufacturer Some insights for the global business. JOURNAL OF INDIAN BUSINESS RESEARCH, 7(2), 161-195. doi:10.1108/JIBR-11-2014-0074

DOI
10.1108/JIBR-11-2014-0074
Journal article

Maruti Manesar lockout: the flip side of people management

Narayanamurthy, G., Kumar Hota, P., Pati, S. P., & Dhal, M. (2015). Maruti Manesar lockout: the flip side of people management. Emerald Emerging Markets Case Studies, 5(2), 1-14. doi:10.1108/eemcs-02-2014-0042

DOI
10.1108/eemcs-02-2014-0042
Journal article

2014

Business Process Reengineering Through Lean Thinking: A Case Study

Anand, G., Chandrashekar, A., & Narayanamurthy, G. (2014). Business Process Reengineering Through Lean Thinking: A Case Study. Journal of Enterprise Transformation, 4(2), 123-150. doi:10.1080/19488289.2013.879681

DOI
10.1080/19488289.2013.879681
Journal article

Lean Thinking In Healthcare Sector: Experience From An Indian Hospital

Narayanamurthy, G., & Gurumurthy, A. (2014). Lean Thinking In Healthcare Sector: Experience FromAn Indian Hospital.

Scholarly edition

2013

Launch of Roulette – a premium brandy in India by JDPL

Narayanamurthy, G., & Gurumurthy, A. (2013). Launch of Roulette – a premium brandy in India by JDPL. Emerald Emerging Markets Case Studies, 3(7), 1-6. doi:10.1108/eemcs-06-2013-0088

DOI
10.1108/eemcs-06-2013-0088
Journal article