Professional Activities
• Visiting Researcher
University of Sydney, Australia
Monash University, Melbourne, Australia
Dnipropetrovsk State Financial Economic Institute, Ukraine
• Consultancy work
Protobrand, Boston, USA - Data analysis, report writing and report presentation for a major American sports brand. Analysed visuals in NVivo using a metaphor analysis technique
Lexis PR, London, UK - Report on buying and selling secondhand goods for Cash Generators, a UK chain of secondhand shops
Women and Housing to the Year 2020, Bristol, UK - Research for a government funded project, including arranging and facilitating focus groups with four diverse groups of women from in and around Bristol
• Media Engagements
Radio interview for BBC Radio 4 ‘You and Yours’, on families, food and austerity
Radio interview for Signal Radio on consumer behaviour
Series of radio interviews on ‘consumer behaviour at Christmas-time’ broadcast on ten radio stations (BBC and independent) across the UK
Editorships
- Marketing Theory (Editor-in-Chief (joint))
- Journal of Marketing Management (Editorial Advisory Board Member)
Examination Roles
- University of Glasgow, PhD Thesis examination (2024 - present)
- University of Manchester, PhD Thesis examination (2022 - present)
- University of Reading, BSc Marketing (UG, 2022 - present)
- University of Sydney, PhD Thesis External Examination (2019 - present)
- Coventry University, PhD Thesis external examination (2018 - present)
- University of Leicester, PhD Thesis external examination (2018 - present)
- University of Essex, PhD Thesis external examination (2017 - present)
- University of Strathclyde, PhD Thesis External Examination (2016 - present)
- University of Warwick, PhD Thesis External Examination (2014 - present)
- University of Derby, PhD Thesis External Examiner (2010)
- Royal Holloway, University of London, BSc Marketing (2014)
- University of Salford, BSc (UG, 2012 - 2014)
- University of Hull, MSc and MBA (PGT, 2012 - 2014)
- University of Leicester, MSc (PGT, 2008 - 2012)
- University of Exeter, MSc (PGT, 2008 - 2012)
- Liverpool Hope University College, BSc (UG, 2005 - 2008)
Professional Body Memberships
- Academy of Marketing (Associate Member)
- Association For Consumer Research (Associate Member)