Research
Funded Research:
PI of BA/Leverhulme Small Research Grants: "Inventing Breakfast: the role of the Italian bakery industry in a new eating practice"
Co-I for ‘Reusing the Nappy: Sustainable Consumption in Family Routines’ with Dr Ratna Khanijou, Goldsmith University (PI) and Dr Vera Hoelscher from Royal Holloway University of London.
Feminist consumption
My main interest is in how gender shapes our access and understanding of consumption.
I am looking at this with a project on women proposing to men, which looks at how gender equality is changing family rituals. The project has been funded by the ULMS pump-priming scheme and is run in collaboration with Dr Vera Hoelscher (Royal Holloway University of London) and Dr Ratna Khanijou (Goldsmiths, University of London), and is summarised here: Research Project Animation
The second direction of this research interest is queer theory and its epistemological potential for the marketing discipline. I am exploring this with Athanasia Daskalopoulou (ULMS).
Food consumption and national identity
The second research interest is how food is used to market national ideologies and the invention of commercial traditions. I have mainly explored this through a project funded by the BA/Small Leverhulme Grant on Italian breakfast, adopting archival research in Italian business archives. Thanks to this project, I started a collaboration with Prof Christina Lubinski (Copenaghen Business School).
Research groups
Research grants
Inventing Breakfast: the role of the Italian bakery industry in a new eating practice
BRITISH ACADEMY (UK)
April 2019 - May 2022