Publications
2024
Introduction to Sexuality in Marketing and Consumption
Daskalopoulou, A., Pirani, D., & Ostberg, J. (2024). Introduction to Sexuality in Marketing and Consumption. In Sexuality in Marketing and Consumption (pp. 1-10). Routledge. doi:10.4324/9781003454533-1
Sexuality in Marketing and Consumption
Daskalopoulou, A., Pirani, D., & Ostberg, J. (n.d.). Sexuality in Marketing and Consumption. Routledge. doi:10.4324/9781003454533
Invented market traditions: The marketing of Italian breakfast (1973-1996)
Pirani, D. (2022). Invented market traditions: The marketing of Italian breakfast (1973-1996). BUSINESS HISTORY. doi:10.1080/00076791.2022.2052851
Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality
Daskalopoulou, A., Pirani, D., & Ostberg, J. (2024). Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality. doi:10.4324/9781003454533
2023
Changing informal institutions via mimesis: Gender equality in marriage proposals
Hoelscher, V., Khanijou, R., & Pirani, D. (2023). Changing informal institutions via mimesis: Gender equality in marriage proposals. GENDER WORK AND ORGANIZATION, 30(1), 52-67. doi:10.1111/gwao.12898
Country-of-origin and competitive market dynamics: Italian biscuits and German cutlery, 1870–1920
Pirani, D., & Lubinski, C. (n.d.). Country-of-origin and competitive market dynamics: Italian biscuits and German cutlery, 1870–1920. Business History, 1-20. doi:10.1080/00076791.2023.2276776
2022
Career-washing? Unpacking employer brand promises on social media platforms
Marcet Alonso, J., Parsons, E., & Pirani, D. (n.d.). Career-washing? Unpacking employer brand promises on social media platforms. European Journal of Marketing. doi:10.1108/ejm-10-2021-0817
The queer manifesto: Imagining new possibilities and futures for marketing and consumer research
Pirani, D., & Daskalopoulou, A. (2022). The queer manifesto: Imagining new possibilities and futures for marketing and consumer research. MARKETING THEORY, 22(2), 293-308. doi:10.1177/14705931221074723
Family Practices and Temporality at Breakfast: Hot Spots, Convenience and Care
Pirani, D., Harman, V., & Cappellini, B. (2022). Family Practices and Temporality at Breakfast: Hot Spots, Convenience and Care. SOCIOLOGY-THE JOURNAL OF THE BRITISH SOCIOLOGICAL ASSOCIATION, 56(2), 211-226. doi:10.1177/00380385211015563
Manifesting Feminist Marketing Futures: Undertaking A ‘Visionary’ Inventory
Parsons, E., Pirani, D., Ashman, R., Daskalopoulou, A., Kerrane, K., & McGouran, C. (2022). Manifesting Feminist Marketing Futures: Undertaking A ‘Visionary’ Inventory. In P. Maclaran, L. Stevens, & O. Kravets (Eds.), The Routledge Companion to Marketing and Feminism. Routledge.
2021
Italian Fashion since 1945: A Cultural History
Pirani, D. (2021). Italian Fashion since 1945: A Cultural History. ENTERPRISE & SOCIETY, 22(4), 1142-1144. doi:10.1017/eso.2021.37
Ethical dilemmas in studying family consumption
Khanijou, R., & Pirani, D. (2021). Ethical dilemmas in studying family consumption. QUALITATIVE MARKET RESEARCH, 24(1), 32-46. doi:10.1108/QMR-03-2019-0044
2020
Inventing Marketplace Traditions: Italian Breakfast 1975-1995.
Pirani, D. (2020). Inventing Marketplace Traditions: Italian Breakfast 1975-1995.. In Research in Consumer Culture Theory Vol. 3. Leicester.
Stealing the Thunder: Reverse Proposals that Break the Script
Pirani, D., & Hoelscher, V. (2020). Stealing the Thunder: Reverse Proposals that Break the Script. In Research in Consumer Culture Theory Vol. 3. Leicester.
2019
How Veggie Vlogging Looks Like: Intersection of Gender, Race and Class in Western Mainstream Veganism
Pirani, D., & Fegitz, E. (2019). How Veggie Vlogging Looks Like: Intersection of Gender, Race and Class in Western Mainstream Veganism. In B. Parker, J. Brady, E. Power, & S. Belya (Eds.), Feminist Food Studies (pp. 57). Toronto: Women's Press.
2018
The Italian breakfast: Mulino Bianco and the advent of a family practice (1971-1995)
Pirani, D., Cappellini, B., & Harman, V. (2018). The Italian breakfast: Mulino Bianco and the advent of a family practice (1971-1995). European Journal of Marketing, 52(12), 2478-2498. doi:10.1108/EJM-06-2018-0374
The sexual politics of veggies: Beyoncé’s “commodity veg*ism”
Fegitz, E., & Pirani, D. (2018). The sexual politics of veggies: Beyoncé’s “commodity veg*ism”. Feminist Media Studies, 18(2), 294-308. doi:10.1080/14680777.2017.1358200
Who Takes the First Bite? A Critical Overview of Gender Representations in Food Advertising
Pirani, D., Cappellini, B., & Harman, V. (2018). Who Takes the First Bite? A Critical Overview of Gender Representations in Food Advertising. In The SAGE Handbook of Consumer Culture (pp. 316-332). SAGE Publications Ltd. doi:10.4135/9781473998803.n18