Teaching
Teaching Interests
Marketing Analytics, Quantitative Research Methods, Data Analytics for Business
- Completed the Bocconi Excellence in Advanced Teaching 2019 Edition
Teaching Experience (ESSEC Business School, NUGSB, Bocconi University)
Executive MBA (EMBA)
• Quantitative Tools for Managers (core course, 40 students): Evaluations 4.96/5
• Demystifying Big Data (executive 2-day training, 25 students): Evaluations 4.75/5
MBA
• Marketing Analytics (core course, 2 x 50 students): Evaluations: 8.95/10 (2019), 8.17/10 (2020), 8.62/10 (2021)
• Probability and Statistics (core course, 40 students): Evaluations 4.74/5 (2016), 4.59/5 (2017)
• Data Analytics for Business (elective, 20 students): Evaluations 4.92/5 (2017), 4.50/5 (2017)
Master's
• Marketing Analytics (core course, 2 x 100 students): Evaluations: 8.10/10 (2020), 8.00 (2021)
• Strategic Marketing (core course, 100 students): Evaluations 9.01/10 (2018), 8.74/10 (2019)
The student group won the 1st prize in the Henkel Innovation Challenge 2019
• Marketing Management Advanced (core course, 100 students): Evaluations 8.48/10 (2018), 8.00/10 (2019)
Bachelor's Level
• Marketing Research (elective course, ~30 students): Evaluations 8.80/10.
Modules for 2024-25
Marketing Strategy
Module code: ULMS891
Role: Module Co-ordinator
Marketing Strategy
Module code: ULMJ891
Role: Module Co-ordinator
Strategic Branding
Module code: ULMS540
Role: Module Co-ordinator
Strategic Branding
Module code: ULMJ540
Role: Module Co-ordinator