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Anatoli Colicev

Professor Anatoli Colicev

Chair in Marketing, Strategy and Analytics
Marketing (ULMS)

Publications

Selected publications

  1. Multi-project work and project performance: Friends or foes? (Journal article - 2023)
  2. How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns (Journal article - 2020)
  3. Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media (Journal article - 2018)
  4. How can non-fungible tokens bring value to brands (Journal article - 2023)
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2024

2023

2022

2020

2019

2018

Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media

Colicev, A., Malshe, A., Pauwels, K., & O'Connor, P. (2018). Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media. JOURNAL OF MARKETING, 82(1), 37-56. doi:10.1509/jm.16.0055

DOI
10.1509/jm.16.0055
Journal article

2016

An empirical investigation of the antecedents of partnering capability

Colicev, A., De Giovanni, P., & Vinzi, V. E. (2016). An empirical investigation of the antecedents of partnering capability. INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 178, 144-153. doi:10.1016/j.ijpe.2016.05.013

DOI
10.1016/j.ijpe.2016.05.013
Journal article

Is Investing in Social Media Really Worth It? How Brand Actions and User Actions Influence Brand Value

Colicev, A., O'Connor, P., & Vinzi, V. E. (2016). Is Investing in Social Media Really Worth It? How Brand Actions and User Actions Influence Brand Value. SERVICE SCIENCE, 8(2), 152-168. doi:10.1287/serv.2016.0143

DOI
10.1287/serv.2016.0143
Journal article