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Ahmed Al-Abdin

Dr Ahmed Al-Abdin
PhD, MSc, PGcert, PgDip, BA

Deputy Associate Dean (International-ULMS) & Senior Lecturer (Associate Professor) in Marketing
Marketing (ULMS)

Publications

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2024

Theorising Peace Marketing for Not-for-Profit Organisations

Al-Abdin, A. (2024). Theorising Peace Marketing for Not-for-Profit Organisations. In The Future of Charity Marketing (pp. 212-223). Routledge. doi:10.4324/9781003396802-15

DOI
10.4324/9781003396802-15
Chapter

Unmasking Brand Activism and Brand Communication: The Thin Line Between Activism, (Mis)Activism, Boycotts, and Polarization

Al-Abdin, A. (2024). Unmasking Brand Activism and Brand Communication: The Thin Line Between Activism, (Mis)Activism, Boycotts, and Polarization. In Centre for Sustainability Conference 2024. University of Liverpool.

Conference Paper

Rethinking Consumer Acculturation, Privilege and Oppression

Al-Abdin, A., Hunter-Jones, P., Sudbury-Riley, L., & Naraine, M. (2024). Rethinking Consumer Acculturation, Privilege and Oppression. In 2024 American Marketing Association Winter Academic Conference:. St. Pete’s Beach, Florida, USA.

Conference Paper

USING A SERVICE ECOSYSTEMS LENS TO BETTER UNDERSTAND FIRM LEVEL COLLABORATION

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2024). USING A SERVICE ECOSYSTEMS LENS TO BETTER UNDERSTAND FIRM LEVEL COLLABORATION. In 2024 American Marketing Association Winter Academic Conference. St. Pete’s Beach, Florida, USA.

Conference Paper

2023

Beyond Ingress: Analyzing and Extending the Meaning of Access to Healthcare

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2024, February 23). Beyond Ingress: Analyzing and Extending the Meaning of Access to Healthcare. In 2024 American Marketing Association Winter Academic Conference. St. Pete’s Beach, Florida, USA.

Conference Paper

Reconsidering Consumer Access to Healthcare

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2023, October 26). Reconsidering Consumer Access to Healthcare. In Association for Consumer Research Conference 2023. Seatlle, WA, USA.

Conference Paper

Sustainability Challenges in Service Ecosystems: Habitual Waste in Healthcare

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2023). Sustainability Challenges in Service Ecosystems: Habitual Waste in Healthcare. In MAC Annual Conference. Odense, Denmark..

Conference Paper

2022

Imposter Syndrome- Friend or foe in Marketing?

Al-Abdin, A., Pettitt, A., & Mian, D. (2022). Imposter Syndrome- Friend or foe in Marketing?. In Academy of Marketing. Huddersfield.

Conference Paper

Rethinking Consumer Acculturation, Privilege and Oppression in transformative service research

Sudbury-Riley, L., Al-Abdin, A., & Hunter-Jones, P. (2022). Rethinking Consumer Acculturation, Privilege and Oppression in transformative service research. In 12th Servsig Conference. Edinburgh.

Conference Paper

Consumers development of service consumption practices during prolonged conflict: Resilience, Routine & Rapport (3Rs)

Al-Abdin, A., Kearney, T., & Baker, T. (2022). Consumers development of service consumption practices during prolonged conflict: Resilience, Routine & Rapport (3Rs). In Servsig. Glasgow.

Conference Paper

2021

Stakeholders in the palliative and end of life care service ecosystem

Al-Abdin, A., Hunter-Jones, P., Sudbury-Riley, L., Ryde, A., & Smith, L. (2021). Stakeholders in the palliative and end of life care service ecosystem. In Charity Marketing (pp. 183-197). Routledge. doi:10.4324/9781003134169-11

DOI
10.4324/9781003134169-11
Chapter

2020

5 The difficulties faced by family caregivers when home is the preferred place of death

Sudbury-Riley, L., Hunter-Jones, P., Al-Abdin, A., Lewin, D., Dale, S., & Johnston, K. (2020). 5 The difficulties faced by family caregivers when home is the preferred place of death. In Poster presentations (pp. A10.1-A10). British Medical Journal Publishing Group. doi:10.1136/spcare-2020-pcc.26

DOI
10.1136/spcare-2020-pcc.26
Conference Paper

71 ‘Is this a conversation about death?’ planning for future care with patients with advanced cancer: examining the feasibility of using the trajectory touchpoint technique for advance care planning. A qualitative study

Lewin, D., Lee, J., Sudbury-Riley, L., Hunter-Jones, P., Mason, S., Nickpour, F., . . . Ellershaw, J. (2020). 71 ‘Is this a conversation about death?’ planning for future care with patients with advanced cancer: examining the feasibility of using the trajectory touchpoint technique for advance care planning. A qualitative study. In Poster presentations (pp. A33.2-A33). British Medical Journal Publishing Group. doi:10.1136/spcare-2020-pcc.91

DOI
10.1136/spcare-2020-pcc.91
Conference Paper

2019

We needed it sooner, and we needed more of it: A qualitative evaluation of a new Hospice@Home.

Sudbury-Riley, L., Hunter-Jones, P., Al-Abdin, A., Dale, S., Johnston, K., & Lewin, D. (2019). We needed it sooner, and we needed more of it: A qualitative evaluation of a new Hospice@Home.. In National Association for Hospice at Home Conference,. Milton Keynes..

Conference Paper

Home as Preferred Place of Death: The Difficulties Faced by Family Carers.

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2019). Home as Preferred Place of Death: The Difficulties Faced by Family Carers.. In 14th International Conference on the Social Context of Death, Dying and Disposal. University of Bath, UK..

Conference Paper

The Palliative and End of Life Care Service Ecosystem: A Multi-Stakeholder Analysis.

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2019). The Palliative and End of Life Care Service Ecosystem: A Multi-Stakeholder Analysis.. In International Conference on Palliative Care, Medicine and Hospice Nursing. Vancouver, Canada.

Conference Paper

Service consumption during prolonged conflict: Consumer Resilience, Routine & Rapport'

Al-Abdin, A., & Kearney, T. (2019). Service consumption during prolonged conflict: Consumer Resilience, Routine & Rapport'. In Frontiers Service Conference. Singapore.

Conference Paper

Improving access to hospice and palliative care: how can marketing play a role?

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2019). Improving access to hospice and palliative care: how can marketing play a role?. In 52nd Academy of Marketing Conference. Regent’s University, London..

Conference Paper

Principles of Marketing

Hunter-Jones, P., & Al-Abdin, A. (n.d.). Principles of Marketing. In P. Kotler (Ed.), Principles of Marketing. Pearson.

Chapter

11 We don’t know what we don’t know! knowledge and communication barriers still prevalent among palliative care patients and families

Hunter-Jones, P., Sudbury-Riley, L., & Al-Abdin, A. (2019). 11 We don’t know what we don’t know! knowledge and communication barriers still prevalent among palliative care patients and families. In Poster presentations (pp. A13.2-A13). British Medical Journal Publishing Group. doi:10.1136/bmjspcare-2019-asp.34

DOI
10.1136/bmjspcare-2019-asp.34
Conference Paper

2018

Introducing the Trajectory Touchpoint Technique: A Systematic Methodology for Capturing the Voices of Palliative Care Service Users.

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2019, March 21). Introducing the Trajectory Touchpoint Technique: A Systematic Methodology for Capturing the Voices of Palliative Care Service Users.. In Association for Palliative Medicine’s Supportive and Palliative Care Conference. Harrogate, UK..

Conference Paper

We Don’t Know What We Don’t Know! Knowledge and Communication Barriers Still Prevalent Among Palliative Care Patients and Families.

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2019, March 21). We Don’t Know What We Don’t Know! Knowledge and Communication Barriers Still Prevalent Among Palliative Care Patients and Families.. In Association for Palliative Medicine’s Supportive and Palliative Care Conference,. Harrogate, UK..

Conference Paper

Value Co-creation in End-of-life Care.

Sudbury-Riley, L., Hunter-Jones, P., & Al-Abdin, A. (2018). Value Co-creation in End-of-life Care.. In ANZMAC (Australian and New Zealand Marketing Academy). Adelaide, Australia..

Conference Paper

2017

2016

The Evolution and Structure of Consumer Research in Cyberspace: A Citation Analysis

Coombes, P., & Al-Abdin, A. (2016). The Evolution and Structure of Consumer Research in Cyberspace: A Citation Analysis. In International Conference on Contemporary Marketing Issues (ICCMI). Crete, Greece.

Conference Paper

The transition of the self through the Arab Spring in Egypt and Libya

Al-Abdin, A., Dean, D., & Nicholson, J. (2016). The transition of the self through the Arab Spring in Egypt and Libya. Journal of Business Research, 69(1), 45-56. doi:10.1016/j.jbusres.2015.07.019

DOI
10.1016/j.jbusres.2015.07.019
Journal article

2015

Assessing progress in industrial marketing scholarship: a contribution on contribution

Nicholson, J., Al-Abdin, A., & Khan, Z. (2015). Assessing progress in industrial marketing scholarship: a contribution on contribution. 31th Annual IMP Conference Proceedings.

Journal article

Doing International Business Research in Emerging Countries: A Reflexive Approach to Re-evaluate the Western Institutional Ethical Codes

Al-Abdin, A., Roy, T., & Gao, Y. (2015). Doing International Business Research in Emerging Countries: A Reflexive Approach to Re-evaluate the Western Institutional Ethical Codes. In 8th Annual Conference of the EuroMed Academy of Business (EMAB) (pp. 1-15). Verona, Italy.

Conference Paper

2013

Contextualising the Egyptian Revolution: Epiphenomena in the Making? Citizens’ Visions and Expectations for the Future

Al-Abdin, A., & Arvanitaki, E. (2013). Contextualising the Egyptian Revolution: Epiphenomena in the Making? Citizens’ Visions and Expectations for the Future. Hull, UK.

Presentation material

2012