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Ahmed Al-Abdin

Dr Ahmed Al-Abdin
PhD, MSc, PGcert, PgDip, BA

Deputy Associate Dean (International-ULMS) & Senior Lecturer (Associate Professor) in Marketing
Marketing (ULMS)
Part of
School of Management
Faculty of Humanities and Social Sciences

Contact

Ahmed.Al-Abdin@liverpool.ac.uk

+44 (0)151 794 9557

Professional Activities

Ahmed has collaborated with a number of external organisations including The Hut Group, Wirral Unplugged, Bayer, Greencore PLC, Utrecht Network, Sainsbury's PLC, Marks & Spencer, University of Georgia, Queens University, Bond University, McMaster University, IIM Indore, Royal College of Suregons in Bahrain (RCSI-MUB), Tripoli Carpet Factory (Libya), a range of hospices and palliative care services, St Paul's Eye Unit, BOOMF, Aurora Marketing agency, CNC Robotics, IRIS Marketing agency, GSK, Studiowide amongst many others.

In his role as Deputy Associate Dean International (ULMS), he has led on partnership development, initiatives and collaborations with a multiplicity of leading universities including XJTLU (China), HKUST (Hong Kong), City University (Hong Kong), Bond University (Australia), IMM-Indore (India), Queens University (Canada) and many others.

Conference Roles

  • Unmasking Brand Activism: The Thin Line Between Activism, (Mis)Activism, Boycotts, and Polarization at Keynote Speaker, Keynote/Plenary by Invitation (University of Liverpool Management School, 2024)

Examination Roles

  • External Examiner for University of Qatar BBA Marketing Programmes (UG, 2023)
  • Sheffield Hallam University , DBA Thesis (2017)

Expert Opinions

  • Guest Speaker- International Schools & Partnerships (ISP) (2024 - present)

External Administrative or Committee Roles

  • External Examiner for undergraduate marketing programmes (2024 - present)
  • Reviewer for Journal of Management Studies (Journal of Management Studies, 2024 - present)
  • External Examiner for undergraduate business and marketing programmes (2023 - present)
  • Chartered Institute of Marketing Principal Tutor Membership and Affiliate Professional Marketing Member (2019 - present)
  • European Management Review Reviewer (2019 - present)
  • Journal of Services Marketing Reviewer (2018 - present)
  • Member of the Academy of Marketing Science (AMS) (2018 - present)
  • Member of Frontiers in Service (2018 - present)
  • Member of the American Marketing Association (AMA) (2018 - present)
  • Member of Servsig (2017 - present)
  • International Marketing Review Reviewer (2017 - present)

Internal Administrative or Committee Roles

  • Member of Internationalisation Working Group (School / Institute, 2024 - present)
  • Keynote Speaker for 2024 Centre for Sustainability Conference (School / Institute, 2024)
  • Link Tutor Working Group (University, 2024 - present)
  • Member of Global Opportunities Group (University, 2024 - present)
  • Deputy Associate Dean- International (School / Institute, 2024 - present)
  • Director of Studies (Undergraduate) (School / Institute, 2018 - 2023)
  • Technology Enhanced Learning Committee Member (School / Institute, 2017 - present)
  • University of Liverpool Ethics Committee Panel Member (University, 2017 - present)
  • AACSB University Member (School / Institute, 2017)
  • ULMS Ethics Committee Member (School / Institute, 2015 - present)
  • PGcert member on board of studies CLL (Faculty, 2015 - 2017)

Organisations I have been associated with

  • Nabil Nayal Ltd (2019 - present)
  • St Paul's Eye Unit (2019 - present)
  • Studiowide (2019 - present)
  • Oakhaven Hospice (2017 - present)
  • Liverpool Heart and Chest Unit (2018 - present)
  • Bluebell Wood Hospice (2018 - present)
  • Wirral St John (2017 - present)
  • Marie Curie Hospice (2017 - present)
  • The Royal Liverpool University Hospital (2018 - present)
  • BOOMF (2018 - present)
  • Greencore PLC (2015 - present)
  • Utrecht Network (2014 - present)
  • Sainsburys PLC (2011 - present)
  • Royal College of Surgeons Ireland (RCSI) (2009 - present)
  • Tripoli Carpet Factory (TCF) (2005 - present)

Professional Body Memberships

  • Association of Netnographic Research (Member, 2024 - present)
  • Advance HE (Member, 2023 - present)
  • Academy of Marketing Science (Member, 2017 - present)
  • (Chartered Institute of Marketing- Affiliate Member and Tutor, 2020 - present)
  • Chartered Institute of Marketing (CIM) (Member , 2019 - present)
  • Academy of Marketing (Member, 2016 - present)

Other Administrative or Committee Roles

  • Director Studies- BA Marketing & BA Marketing with a year in industry
  • University of Liverpool Central University Research Ethics Panel Member
  • University of Liverpool Management School Ethics Committee Member
  • Centre fror Lifelong Learning (CLL) representative for the PGcert programme