Professional Activities
Ahmed has collaborated with a number of external organisations including The Hut Group, Wirral Unplugged, Bayer, Greencore PLC, Utrecht Network, Sainsbury's PLC, Marks & Spencer, University of Georgia, Queens University, Bond University, McMaster University, IIM Indore, Royal College of Suregons in Bahrain (RCSI-MUB), Tripoli Carpet Factory (Libya), a range of hospices and palliative care services, St Paul's Eye Unit, BOOMF, Aurora Marketing agency, CNC Robotics, IRIS Marketing agency, GSK, Studiowide amongst many others.
Conference Roles
- Unmasking Brand Activism: The Thin Line Between Activism, (Mis)Activism, Boycotts, and Polarization at Keynote Speaker, Keynote/Plenary by Invitation (University of Liverpool Management School, 2024)
Examination Roles
- External Examiner for University of Qatar BBA Marketing Programmes (UG, 2023)
- Sheffield Hallam University , DBA Thesis (2017)
Expert Opinions
- Guest Speaker- International Schools & Partnerships (ISP) (2024 - present)
External Administrative or Committee Roles
- External Examiner for undergraduate marketing programmes (2024 - present)
- Reviewer for Journal of Management Studies (Journal of Management Studies, 2024 - present)
- External Examiner for undergraduate business and marketing programmes (2023 - present)
- Chartered Institute of Marketing Principal Tutor Membership and Affiliate Professional Marketing Member (2019 - present)
- European Management Review Reviewer (2019 - present)
- Journal of Services Marketing Reviewer (2018 - present)
- Member of the Academy of Marketing Science (AMS) (2018 - present)
- Member of Frontiers in Service (2018 - present)
- Member of the American Marketing Association (AMA) (2018 - present)
- Member of Servsig (2017 - present)
- International Marketing Review Reviewer (2017 - present)
Internal Administrative or Committee Roles
- Member of Internationalisation Working Group (School / Institute, 2024 - present)
- Keynote Speaker for 2024 Centre for Sustainability Conference (School / Institute, 2024)
- Link Tutor Working Group (University, 2024 - present)
- Member of Global Opportunities Group (University, 2024 - present)
- Deputy Associate Dean- International (School / Institute, 2024 - present)
- Director of Studies (Undergraduate) (School / Institute, 2018 - 2023)
- Technology Enhanced Learning Committee Member (School / Institute, 2017 - present)
- University of Liverpool Ethics Committee Panel Member (University, 2017 - present)
- AACSB University Member (School / Institute, 2017)
- ULMS Ethics Committee Member (School / Institute, 2015 - present)
- PGcert member on board of studies CLL (Faculty, 2015 - 2017)
Organisations I have been associated with
- Nabil Nayal Ltd (2019 - present)
- St Paul's Eye Unit (2019 - present)
- Studiowide (2019 - present)
- Oakhaven Hospice (2017 - present)
- Liverpool Heart and Chest Unit (2018 - present)
- Bluebell Wood Hospice (2018 - present)
- Wirral St John (2017 - present)
- Marie Curie Hospice (2017 - present)
- The Royal Liverpool University Hospital (2018 - present)
- BOOMF (2018 - present)
- Greencore PLC (2015 - present)
- Utrecht Network (2014 - present)
- Sainsburys PLC (2011 - present)
- Royal College of Surgeons Ireland (RCSI) (2009 - present)
- Tripoli Carpet Factory (TCF) (2005 - present)
Professional Body Memberships
- Association of Netnographic Research (Member, 2024 - present)
- Advance HE (Member, 2023 - present)
- Academy of Marketing Science (Member, 2017 - present)
- (Chartered Institute of Marketing- Affiliate Member and Tutor, 2020 - present)
- Chartered Institute of Marketing (CIM) (Member , 2019 - present)
- Academy of Marketing (Member, 2016 - present)
Other Administrative or Committee Roles
- Director Studies- BA Marketing & BA Marketing with a year in industry
- University of Liverpool Central University Research Ethics Panel Member
- University of Liverpool Management School Ethics Committee Member
- Centre fror Lifelong Learning (CLL) representative for the PGcert programme