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Marketing

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Ready to apply? You can apply for this course online now using the UCAS website. The deadline for UK students to apply for this course is 29 January 2025.

The deadline for international students is 30 June 2025.

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  • University name: University of Liverpool
  • Course: Marketing N500
  • Location: Main site
  • Start date: 22 September 2025

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Bachelor of Arts

A Bachelor of Arts (BA Hons) is a bachelor’s degree awarded for an undergraduate programme in the arts.

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Course overview

Our Marketing BA (Hons) programme will provide you with a solid grounding in the main management disciplines. You will also be able to specialise in marketing, allowing you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets.

It is an exciting time to join us, our Marketing programmes are ranked 2nd (up 6 places from last year), in the Guardian League Tables 2025. We have an overall ranking of 5th in the sector (up from 9th in the previous year) for Complete University Guide 2025. We also outperformed the sector benchmarks for all 7 question themes in NSS 2024.

*based on subject area.

Introduction

Our Marketing programme contains specialist modules including digital marketing, branding, market research, relationship marketing, digital marketing and analytics, international marketing and marketing strategy which will help you develop your overall marketing skills alongside provide you with networking and employability skills. Students will learn marketing ethics, CSR and sustainability, which help our graduates develop into both outstanding and ethical marketers.

With excellent links with professional bodies, our Marketing programme will enable you to develop a high level of marketing knowledge and further your strategic thinking.

During your time at Liverpool, you will have the opportunity to meet and work with local businesses to network and build your skills which will make you stand out as a graduate and to assist you with kick-starting your career in both small and large organisations plus specialist marketing agencies.

Our Marketing BA (Hons) programme has an overall ranking of 5th in the sector, up from 9th in the previous year. (Complete University Guide 2025).

Accredited by the Chartered Institute of Marketing (CIM) and Chartered Institute of Management Accountants (CIMA), our Marketing programme comes with excellent teaching and quality content as you will be taught by staff with a mixture of research and professional backgrounds.

This programme holds CIM Employability Programme status, CIM is the world’s leading professional marketing body and by recognising that our programme maps to the body’s recommended criteria, it ensures our students are best equipped to progress their knowledge and career.

You can be confident of studying a programme full of interesting and relevant content that underpins the important role that marketing plays in business and society.

What you'll learn

  • Fundamentals of marketing
  • Understand the nature of the marketing environment
  • Strategic dimensions of marketing
  • Understand how customers and consumers really behave
  • Market research and how it supports marketing decisions
  • Marketing communications
  • Develop the skills to design, launch and manage a brand
  • Appreciate and be equipped with cutting edge digital marketing and marketing analytics knowledge.
  • Develop cutting edge ethical, sustainable and responsible skills.

Accreditation

The University of Liverpool Management School holds accreditation from AACSB, AMBA and EQUIS. This makes it one of an elite group of institutions worldwide to hold the gold standard triple accreditation.

Our Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and Chartered Institute of Management Accountants (CIMA).

Accreditations in detail

Teaching Excellence Framework 2023

We’re proud to announce we’ve been awarded a Gold rating for educational excellence.

Accreditations

The University of Liverpool Management School holds accreditation from AACSB, AMBA and EQUIS. This makes it one of an elite group of institutions worldwide to hold the gold standard triple accreditation.

Our Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and Chartered Institute of Management Accountants (CIMA).

Course content

Discover what you'll learn, what you'll study, and how you'll be taught and assessed.

Year one

In your first year, you will be introduced to both the fundamentals of management studies and the basic concepts and skills necessary for a broad understanding of the marketing environment as well as the professional and academic skills needed for business.

Additionally, you will begin to understand the baseline concepts relevant to business and management and functional elements of marketing management. This is alongside being able to use introductory qualitative and quantitative techniques and communicate research findings in the areas of marketing.

Compulsory modules

STATISTICAL FOUNDATIONS OF BUSINESS ANALYTICS (ECON154)

Credits: 15 / Semester: semester 2

The purpose of the module is to introduce business analytics to the non-specialist. The course aims to provide a broad understanding of descriptive, prescriptive, and predictive techniques in business analytics. It will also provide students with the ability to derive and understand a variety of graphs and statistical models which can be produced in Excel, and which provide a means for managers to make intelligent use of analytics for management, operations, and business decision-making.

CONSUMER BEHAVIOUR (MKIB155)

Credits: 15 / Semester: semester 2

This module provides students with the opportunity to learn about how and why consumers and organisations select and buy services and the implications for marketing practitioners. The module is taught through lectures and seminars and is assessed through a group project and individual reflection. The group project involves working with marketing students from international universities (including Xi’an Jiaotong-Liverpool University (XJTLU)) to use consumer behaviour theory to identify cultural differences between the UK and China and the individual reflection will give students an opportunity to reflect on this experience of cross-cultural working.

ECONOMIC PRINCIPLES FOR BUSINESS AND MARKETS (ECON127)

Credits: 15 / Semester: semester 1

The aim of this module is to introduce the core principles of economics (both micro and macro), to develop models and economic perspectives relevant to business students and demonstrate how modern economics can illuminate the problems that businesses face on a day-to-day basis.

FUNDAMENTALS OF MARKETING (MKIB153)

Credits: 15 / Semester: semester 1

The module is an introduction to the fundamental principles of marketing. The module aims to bring contemporary marketing perspectives to life for students new to the concept of marketing. The content of the module is underpinned by marketing theory, with an emphasis on application.

INTRODUCTION TO ACCOUNTING AND FINANCE (NON-SPECIALIST) (ACFI107)

Credits: 15 / Semester: semester 2

Whether pursuing a career in marketing or in supply chain management, modern business professionals have to be well versed in the language of accounting and finance. This module aims to equip a non-specialist audience with a solid understanding of the key principles of financial reporting and management accounting. Students will first learn how firms measure and report their financial position and performance, and then engage in analysis and visualisation of real data using financial ratios. The module will also introduce students to a number of fundamental managerial decision-making techniques, such as cost-volume-profit analysis, simple costing models, budgeting, and capital investment appraisal methods.

ORGANISATIONS AND MANAGEMENT (ULMS151)

Credits: 15 / Semester: semester 1

The module provides students with a grounding in practical and theoretical perspectives on historical and contemporary forms of management. It explores how organisations address their major challenges by drawing from tried and tested methods, as well as more innovative practices. Students are encouraged to question common sense assumptions about management, and to identify creative and sustainable practices in organisations.

PROFESSIONAL AND ACADEMIC SKILLS FOR MARKETING (MKIB115)

Credits: 15 / Semester: semester 1

​ This module aims to introduce students to the academic and professional skills they will require throughout their university career and beyond. Students will examine the tools and techniques necessary to examine and evaluate both qualitative and quantitative data and gain an understanding of how these are relevant in the modern business environment. The module will also provide an opportunity to develop key professional skills needed in the corporate environment.

Optional modules

INTERNATIONAL BUSINESS ENVIRONMENT (MKIB152)

Credits: 15 / Semester: semester 2

This course examines the international business environment through a combination of theoretical instruction and empirical (real-world) case studies. Students will be introduced to the key theories used to explain how and why internationalization occurs. Half the course is also devoted to the examination and discussion of real business cases. Students will gain a solid understanding of the international business environment and be able to apply theory to practice. This module aims to provide students with a foundation in the theory and practice of international business and the global business environment. The module equips students with the knowledge and understanding of the extant international business theories, research and practice, which are needed to appreciate the internationalization strategies of firms and the global business environment within which firms operate.

INTRODUCTION TO THE GRADUATE RECRUITMENT PROCESS (ULMS170)

Credits: 15 / Semester: semester 2

This module introduces students to the graduate recruitment process by providing them with the skills required to secure a work placement or summer internship. It also provides the opportunity to acquire, develop and apply these skills.   

Any optional modules listed above are illustrative only and may vary from year to year. Modules may be subject to minimum student numbers being achieved and staff availability. This means that the availability of specific optional modules cannot be guaranteed.

Our curriculum

The Liverpool Curriculum framework sets out our distinctive approach to education. Our teaching staff support our students to develop academic knowledge, skills, and understanding alongside our graduate attributes:

  • Digital fluency
  • Confidence
  • Global citizenship

Our curriculum is characterised by the three Liverpool Hallmarks:

  • Research-connected teaching
  • Active learning
  • Authentic assessment

All this is underpinned by our core value of inclusivity and commitment to providing a curriculum that is accessible to all students.

Course options

Studying with us means you can tailor your degree to suit you. Here's what is available on this course.

Global Opportunities

University of Liverpool students can choose from an exciting range of study placements at partner universities worldwide. Choose to spend a year at XJTLU in China or a year or semester at an institution of your choice.

What's available on this course?

Year in China

Immerse yourself in Chinese culture on an optional additional year at Xi'an Jiaotong Liverpool University in stunning Suzhou.

  • Learn Chinese
  • Study in a bustling world heritage city
  • Improve employment prospects
  • Study Chinese culture
  • 30 minutes from Shanghai
  • Learn new skills

Read more about Year at XJTLU, China

Year in industry

Year in industry placements give you an in-depth workplace experience where you can develop your skills and apply your learning.

  • Develop key employability skills that graduate employers are looking for
  • Experience and understand workplace culture and disciple
  • Understand the relationship between academic theory and real world application
  • Begin your professional network
  • Gain industry insight and insight into potential career options.

If you'd like to undertake a year in industry, you can transfer to Marketing with a Year in Industry BA (Hons) during your studies, subject to meeting the academic requirements of your course.

View Marketing with a Year in Industry BA (Hons)

To spend a year in industry, you'll need to secure a placement with an organisation. If you're unable to find a placement, you'll continue with the standard version of the course without a year in industry.

Language study

Every student at The University of Liverpool can study a language as part of, or alongside their degree. You can choose:

  • A dedicated languages degree
  • A language as a joint or major/ minor degree
  • Language modules (selected degrees)
  • Language classes alongside your studies

Read more about studying a language

Study as part of XJTLU 2+2

Students studying Marketing BA at XJTLU can study this course at the University of Liverpool. Read more about Marketing BA (Hons) as part of the 2+2 programme.

The natural next step for ambitious XJTLU students who want to build a brilliant career.

  • Spend two years at the University of Liverpool campus
  • Improve your prospects of progressing to postgraduate study at a top 100 university
  • Receive two degrees: one from XJTLU, one from the University of Liverpool
  • Get support with visas, accommodation and your career.

Read more about the 2+2 programme.

Your experience

Day-to-day teaching will take place in the University of Liverpool Management School; a world leading centre for management and leadership education and research and is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation. At the Management School, students have access to careers education, opportunities to work as well as excellent library and IT facilities, just one minute’s walk away.

Virtual tour

Supporting your learning

From arrival to alumni, we’re with you all the way:

Careers and employability

The Management School has outstanding links with private and public sector organisations, with many of our graduates going onto successful careers in the subject. With a variety of different specialisms in marketing, our programme will equip you with a range of skills highly sought after by employers.

Former students find successful careers in many professions such as:

  • Marketing Strategist
  • Public Relations Officer
  • Marketing Executive
  • Sales Manager.

Recent employers include:

  • Aldi
  • BT
  • Glossybox
  • John Lewis
  • Matalan
  • Sky
  • Tesco.

You will also be encouraged to undertake a Year in Industry as part of the four-year sandwich degree programme. You can also explore the following postgraduate opportunities here at Liverpool:

  • MSc Marketing
  • MSc Project Management
  • MSc Economics.

4 in 5 business and management students find their main activity after graduation meaningful.

Graduate Outcomes, 2018-19.

Fees and funding

Your tuition fee covers almost everything, but you may have additional study costs to consider, such as books, specialist equipment or field trips.

Tuition fees

UK fees (applies to Channel Islands, Isle of Man and Republic of Ireland)
Full-time place, per year £9,535
Year in industry fee £1,850
Year abroad fee £1,385
International fees
Full-time place, per year £25,000
Year in industry fee £1,850
Year abroad fee £12,500
The UK full-time tuition fee, international course fee and fee for the year abroad for international students shown are correct for 2025/26 entry. We are currently awaiting confirmation of whether the year abroad fee for UK students, as well as the year in industry fee will change, so the fees shown are for 2024/25. Please note that the year abroad fee also applies to the year in China.

Tuition fees cover the cost of your teaching and assessment, operating facilities such as libraries, IT equipment, and access to academic and personal support. Learn more about fees and funding.

Additional costs

All students have the opportunity to spend a semester studying overseas during their second year, subject to your year one performance. If you elect to study abroad you will need to cover associated travel and living costs. University travel bursaries and subsistence grants are available.

Find out more about the additional study costs that may apply to this course.

Additional study costs

All students have the opportunity to spend a semester studying overseas during their second year, subject to your year one performance. If you elect to study abroad you will need to cover associated travel and living costs. University travel bursaries and subsistence grants are available.

Find out more about additional study costs.

Scholarships and bursaries

We offer a range of scholarships and bursaries that could help pay your tuition and living expenses.

We've set the country or region your qualifications are from as United Kingdom. Change it here


Kaplan Digital Pathways Excellence Scholarship

  • International students

Completed a Kaplan Digital Pathways Foundation Certificate? We’re offering a £5,000 fee discount off the first year of undergraduate study for a maximum of two high achieving students joining one of our non-clinical degrees from an online Kaplan Foundation Certificate.

Rigby Enterprise Award

  • Home students

Are you a UK student with a household income of £25,000 or less? If you’ve participated in an eligible outreach programme, you could be eligible to apply for a Rigby Enterprise Award worth £5,000 per year for three years of your undergraduate degree.

The Liverpool Bursary

  • Home students

If you’re a UK student joining an undergraduate degree and have a household income below £35,000, you could be eligible for a Liverpool Bursary worth up to £2,000 for each year of undergraduate study.

Asylum Seekers Scholarship

  • Home students

Apply for an Asylum Seekers Scholarship and you could have your tuition fees paid in full and receive help with study costs. You’ll need to have applied for asylum in the UK, or be the dependant of an asylum seeker, and be joining an eligible undergraduate degree.

Care Leavers’ Opportunity Bursary

  • Home students

If you’ve spent 13 or more weeks in Local Authority care since age 14, you could be eligible for a bursary of £3,000 per year of study. You’ll need to be a UK student joining an eligible undergraduate degree and be aged 28 or above on 1 September in the year you start.

Cowrie Foundation Scholarship

  • Home students

Are you a UK student with a Black African or Caribbean heritage and a household income of £25,000 or less? You could be eligible to apply for a Cowrie Foundation Scholarship worth up to £8,000 for each year of undergraduate study.

Estranged Students Bursary

  • Home students

If you’re a UK student identified as estranged by Student Finance England (or the equivalent UK funding body), you could be eligible for a bursary of £1,000 for each year of undergraduate study.

Genesys Life Sciences Scholarship

  • Home students

Joining a School of Biosciences degree in a non-clinical subject and have a household income of less than £25,000? If you’re a UK student, you could apply to receive £4,500 per year for three years of your undergraduate course.

Graduate Association Hong Kong & Tung Undergraduate Scholarships

  • International students
  • Hong Kong

If you’re an undergraduate student from Hong Kong who can demonstrate academic excellence, you may be eligible to apply for a scholarship worth £10,000 in partnership with the Tung Foundation.

Nolan Scholarships

  • Home students

Do you live in the Liverpool City Region with a household income of £25,000 or less? Did neither of your parents attend University? You could be eligible to apply for a Nolan Scholarship worth £5,000 per year for three years of undergraduate study.

ROLABOTIC Scholarship

  • Home students

Are you a UK student with a household income of £25,000 or less? Did neither of your parents attend University? You could be eligible to apply for a ROLABOTIC Scholarship worth £4,500 for each year of your undergraduate degree.

Sport Liverpool Performance Programme

  • Home and international students

Apply to receive tailored training support to enhance your sporting performance. Our athlete support package includes a range of benefits, from bespoke strength and conditioning training to physiotherapy sessions and one-to-one nutritional advice.

Technetix Broadhurst Engineering Scholarship

  • Home students

Joining a degree in the School of Electrical Engineering, Electronics and Computer Science? If you’re a UK student with household income below £25,000, you could be eligible to apply for £5,000 a year for three years of study. Two awards will be available per academic year.

Undergraduate Global Advancement Scholarship

  • International students

If you’re a high-achieving international student starting an undergraduate degree with us from September 2024, you could be eligible to receive a fee discount of up to £5,000. You’ll need to achieve grades equivalent to AAA in A levels and be joining a non-clinical degree.

University of Liverpool International College Excellence Scholarship

  • International students

Completed a Foundation Certificate at University of Liverpool International College (UoLIC)? We’re offering a £5,000 fee discount off the first year of undergraduate study to some of the highest achieving students joining one of our non-clinical degrees from UoLIC.

University of Liverpool International College First Class Scholarship

  • International students

We’re offering a £1,000 fee discount for years 2 and 3 of undergraduate study to eligible students progressing from University of Liverpool International College. You’ll need to be studying a non-clinical subject and get an average of 70% or above in year 1 of your degree.

University of Liverpool International College Impact Progression Scholarships

  • International students

If you’re a University of Liverpool International College student awarded a Kaplan Impact Scholarship, we’ll also consider you for an Impact Progression Scholarship. If selected, you’ll receive a £3,000 fee discount off the first year of your undergraduate degree.

Young Adult Carer’s (YAC) Bursary

  • Home students

If you’re a young adult and a registered carer in the UK, you might be eligible for a £1,000 bursary for each year of study. You’ll need to be aged 18-25 on 1 September in the year you start your undergraduate degree.

Entry requirements

The qualifications and exam results you'll need to apply for this course.

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Your qualification Requirements

About our typical entry requirements

A levels

AAB

You may automatically qualify for reduced entry requirements through our contextual offers scheme.

T levels

Management and Administration considered

Applicants should contact us by completing the enquiry form on our website to discuss specific requirements in the core components and the occupational specialism.

GCSE GCSE Mathematics at grade 5/C and GCSE English at grade 4/C required. Applicants with equivalent qualifications and applicants who do not meet the GCSE English requirements will be considered on an individual basis according to their circumstances.
Subject requirements

Some Level 3 qualifications are only acceptable alongside 2 A levels, please contact us for details.

BTEC Level 3 National Extended Diploma

D*D*D

BTEC qualifications must be in a Business related subject:

  • Applied Law
  • Applied Psychology
  • Business
  • Business, Accounting and Finance
  • Computing
  • Creative Digital Media Production
  • Engineering
  • Enterprise and Entrepreneurship
  • Health and Social Care
  • Hospitality
  • Information Communications Technology
  • Information Technology
  • Media
  • Public Services
  • Strategic Management and Leadership
  • Travel and Tourism
International Baccalaureate

35 points with no score less than 4 – International Baccalaureate Mathematical Studies is not accepted for any Management School programme in lieu of GCSE Mathematics, or Higher Level Mathematics where this is a requirement

Irish Leaving Certificate H1, H1, H2, H2, H2, H3
Scottish Higher/Advanced Higher

Scottish Advanced Highers at AAB

Welsh Baccalaureate Advanced Acceptable as A Level equivalent at grade A or B. Only acceptable with 2 A Levels.
Access 45 credits at Distinction and 15 credits at Merit in graded level 3 units in a relevant Diploma
International qualifications

Many countries have a different education system to that of the UK, meaning your qualifications may not meet our entry requirements. Completing your Foundation Certificate, such as that offered by the University of Liverpool International College, means you're guaranteed a place on your chosen course.

English language requirements

You'll need to demonstrate competence in the use of English language, unless you’re from a majority English speaking country.

We accept a variety of international language tests and country-specific qualifications.

International applicants who do not meet the minimum required standard of English language can complete one of our Pre-Sessional English courses to achieve the required level.

English language qualification Requirements
IELTS 6.5 overall, with no component below 5.5
TOEFL iBT 88 overall, with minimum scores of listening 17, writing 17, reading 17 and speaking 19. TOEFL Home Edition not accepted.
Duolingo English Test 120 overall, with no component below 95
Pearson PTE Academic 61 overall, with no component below 59
LanguageCert Academic 70 overall, with no skill below 60
Cambridge IGCSE First Language English 0500 Grade C overall, with a minimum of grade 2 in speaking and listening. Speaking and listening must be separately endorsed on the certificate.
Cambridge IGCSE First Language English 0990 Grade 4 overall, with Merit in speaking and listening
Cambridge IGCSE Second Language English 0510/0511 0510: Grade B overall, with a minimum of grade 2 in speaking. Speaking must be separately endorsed on the certificate. 0511: Grade B overall.
Cambridge IGCSE Second Language English 0993/0991 0993: Grade 6 overall, with a minimum of grade 2 in speaking. Speaking must be separately endorsed on the certificate. 0991: Grade 6 overall.
International Baccalaureate English A: Literature or Language & Literature Grade 5 at Standard Level or grade 5 at Higher Level
International Baccalaureate English B Grade 7 at Standard Level or grade 6 at Higher Level
Cambridge ESOL Level 2/3 Advanced 176 overall, with no paper below 162

PRE-SESSIONAL ENGLISH

Do you need to complete a Pre-Sessional English course to meet the English language requirements for this course?

The length of Pre-Sessional English course you’ll need to take depends on your current level of English language ability.

Find out the length of Pre-Sessional English course you may require for this degree.

Pre-sessional English

If you don’t meet our English language requirements, we can use your most recent IELTS score, or the equivalent score in selected other English language tests, to determine the length of Pre-Sessional English course you require.

Use the table below to check the course length you're likely to require for your current English language ability and see whether the course is available on campus or online.

Your most recent IELTS score Pre-Sessional English course length On campus or online
6.0 overall, with no component below 5.5 6 weeks On campus
5.5 overall, with no component below 5.5 10 weeks On campus and online options available
5.5 overall, with no more than one component below 5.5, and no component below 5.0 12 weeks On campus and online options available
5.5 overall, with no component below 4.5 20 weeks On campus
5.0 overall, with no component below 4.5 30 weeks On campus
4.5 overall, with no more than one component below 4.5, and no component below 4.0 40 weeks On campus

If you’ve completed an alternative English language test to IELTS, we may be able to use this to assess your English language ability and determine the Pre-Sessional English course length you require.

Please see our guide to Pre-Sessional English entry requirements for IELTS 6.5, with no component below 5.5, for further details.

Contextual offers: reduced grade requirements

Based on your personal circumstances, you may automatically qualify for up to a two-grade reduction in the entry requirements needed for this course. When you apply, we consider a range of factors – such as where you live – to assess if you’re eligible for a grade reduction. You don’t have to make an application for a grade reduction – we’ll do all the work.

Find out more about how we make reduced grade offers.

About our entry requirements

Our entry requirements may change from time to time both according to national application trends and the availability of places at Liverpool for particular courses. We review our requirements before the start of the new UCAS cycle each year and publish any changes on our website so that applicants are aware of our typical entry requirements before they submit their application.

Recent changes to government policy which determine the number of students individual institutions may admit under the student number control also have a bearing on our entry requirements and acceptance levels, as this policy may result in us having fewer places than in previous years.

We believe in treating applicants as individuals, and in making offers that are appropriate to their personal circumstances and background. For this reason, we consider a range of factors in addition to predicted grades, widening participation factors amongst other evidence provided. Therefore the offer any individual applicant receives may differ slightly from the typical offer quoted in the prospectus and on the website.

Alternative entry requirements

  • If your qualification isn't listed here, or you're taking a combination of qualifications, contact us for advice
  • If you are returning to learning, have had a disrupted education or are switching career pathways, the one-year Go Higher diploma qualifies you to apply for University of Liverpool arts, humanities and social sciences programmes
  • Applications from mature students are welcome.

Changes to Marketing BA (Hons)

See what updates we've made to this course since it was published. We document changes to information such as course content, entry requirements and how you'll be taught.

7 June 2022: New course pages

New course pages launched.