Skip to main content

Retail Marketing

Code: MKIB230

Credits: 15

Semester: Semester 1

This module will introduce you to the exciting world of retail marketing, opening your eyes to the competitive and continual demands of an industry that is in constant flux! Think you have what it takes to be a retailer in the future? This course will give you the cutting edge knowledge you need to holistically understand and analyse retail practices. There is a lot more to it than pile em’ high sell ’em cheap (although this works well for Walmart, the worlds biggest retailer who took lots of products out of their packaging to make them cheaper and take up less space on the shelves….learn facts like this and many more in this module).