Digital media and platforms have become an integral part of our daily lives for entertainment, social connections, and purchasing products and services online. More than ever, consumers combine information from digital channels (e.g., websites, social media, mobile apps, emails etc.) with traditional media (e.g., TV, newspapers, billboards etc.) when making purchase decisions. Additionally, they actively share their thoughts, emotions, and experiences about products and services, influencing others in the process. As consumer behaviour has evolved, so too has marketing. Today’s marketers engage with consumers using various online touchpoints and are increasingly leveraging digital technologies such as artificial intelligence, augmented reality, and virtual reality. In this intellectually stimulating module, we will explore how modern marketers analyse their digital ecosystem, utilise different digital media channels (e.g., social media, websites, content marketing and PR etc.), develop a structured digital strategy, and integrate sustainability and societal consideration into their marketing efforts.