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Dr Yumeng Zhang

Lecturer in Marketing
Marketing (ULMS)
Part of
School of Management
Faculty of Humanities and Social Sciences

Contact

Yumeng.Zhang@liverpool.ac.uk

Google Scholar

Research

Yumeng's research focuses on business relationships, such as business-to-business relationships and channel relationships. In particular, she uses econometric and game-theoretical models to examine the influence of innovative factors (such as social networks, e-commerce and digitalisation, and sustainable marketing) on the competitive and/or cooperative relationships between firms.