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About

Yudi Zhang is a Lecturer in Operations and Supply Chain Management at the University of Liverpool. She has studied PhD in Operations Management at the University of Bristol, and holds a Master’s in Business Analytics from the University of Manchester and a Bachelor’s in Finance from the Australian National University. Her research focuses on supply chain management, with a specific emphasis on the electric vehicle market and omnichannel strategies, utilizing analytical modeling approaches such as game theory. Her work has been published in top journals, including the International Journal of Production Economics and Decision Support Systems.