Publications
2022
Embedding Sustainability in the Curriculum
Menzies, L., Meehan, J., & Li, Y. (2022). Embedding Sustainability in the Curriculum. ULMS Teaching and Learning Seminar.
Benefits of the implementation of Supply Chain Finance(z,1)
Pei, Q., Chan, H. K., Zhang, T., & Li, Y. (2022). Benefits of the implementation of Supply Chain Finance(z,1). ANNALS OF OPERATIONS RESEARCH. doi:10.1007/s10479-022-04566-x
2019
Impact of Initial Planting Density on the Optimal Economic Rotation of Chinese Fir (<i>Cunninghamia lanceolata</i> (Lamb.) Hook) in an Experimental Forest Plantation
Liu, L., Li, Y., Zhang, J., & Sun, H. (2019). Impact of Initial Planting Density on the Optimal Economic Rotation of Chinese Fir (<i>Cunninghamia lanceolata</i> (Lamb.) Hook) in an Experimental Forest Plantation. FORESTS, 10(9). doi:10.3390/f10090713
2018
Environmental production and productivity growth: evidence from european paper and pulp manufacturing
Li, Y., Chan, H. K., & Zhang, T. (2018). Environmental production and productivity growth: evidence from european paper and pulp manufacturing. Annals of Operations Research. doi:10.1007/s10479-018-3126-2
Green manufacturing and environmental productivity growth
Li, Y., & Zhang, M. (2018). Green manufacturing and environmental productivity growth. INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 118(6), 1303-1319. doi:10.1108/IMDS-03-2018-0102
Why Factors Facilitating Collusion May Not Predict Cartel Occurrence - Experimental Evidence
Fonseca, M., Li, Y., & Normann, H. T. (2018). Why Factors Facilitating Collusion May Not Predict Cartel Occurrence - Experimental Evidence. Southern Economic Journal. doi:10.1002/soej.12278
2013
AT&T AND T-MOBILE: ECONOMIES AS AN ANTITRUST DEFENSE APPLIED
Pittman, R., & Li, Y. (2013). AT&T AND T-MOBILE: ECONOMIES AS AN ANTITRUST DEFENSE APPLIED. Journal of Competition Law and Economics, 9(1), 49-63. doi:10.1093/joclec/nhs041
Animosity and willingness to buy foreign products: Moderating factors in decision-making of Chinese consumers
Wang, W., He, H., & Li, Y. (2013). Animosity and willingness to buy foreign products: Moderating factors in decision-making of Chinese consumers. Asia Pacific Business Review, 19(1), 32-52. doi:10.1080/13602381.2011.640133
Evaluation of international brand alliances: Brand order and consumer ethnocentrism
Li, Y., & He, H. (2013). Evaluation of international brand alliances: Brand order and consumer ethnocentrism. Journal of Business Research, 66(1), 89-97. doi:10.1016/j.jbusres.2011.07.027
2012
Market structure, regulation and the speed of mobile network penetration
Li, Y., & Lyons, B. (2012). Market structure, regulation and the speed of mobile network penetration. International Journal of Industrial Organization, 30(6), 697-707. doi:10.1016/j.ijindorg.2012.08.004
Social identity perspective on brand loyalty
He, H., Li, Y., & Harris, L. (2012). Social identity perspective on brand loyalty. Journal of Business Research, 65(5), 648-657. doi:10.1016/j.jbusres.2011.03.007
2011
CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality
He, H., & Li, Y. (2011). CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality. Journal of Business Ethics, 100(4), 673-688. doi:10.1007/s10551-010-0703-y
The competitive landscape of China’s telecommunications industry: Is there a need for further regulatory reform?
Li, Y. (2011). The competitive landscape of China’s telecommunications industry: Is there a need for further regulatory reform?. Utilities Policy, 19(3), 125-133. doi:10.1016/j.jup.2010.12.004
2010
Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
He, H., & Li, Y. (2010). Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value. Journal of Marketing Management, 27(1-2), 77-99. doi:10.1080/0267257x.2010.495276
Consumer evaluation of technology‐based vertical brand extension
He, H., & Li, Y. (2010). Consumer evaluation of technology‐based vertical brand extension. European Journal of Marketing, 44(9/10), 1366-1383. doi:10.1108/03090561011062880