Publications
Selected publications
- The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses (Journal article - 2022)
- Hand movement speed in advertising elicits gender stereotypes and consumer responses (Journal article - 2022)
- Retain, reactivate or acquire: Can nonprofits reliably use community profiles as an alternative to past donation data? (Journal article - 2025)
2025
Retain, reactivate or acquire: Can nonprofits reliably use community profiles as an alternative to past donation data?
Sinha, S., Malik, S., Mahajan, V., & ter Hofstede, F. (2025). Retain, reactivate or acquire: Can nonprofits reliably use community profiles as an alternative to past donation data?. Journal of Business Research, 186, 114997. doi:10.1016/j.jbusres.2024.114997
2024
Case 3: Pivoting in the Pandemic: How BlewMinds Adapted to the Covid-19 Pandemic?
Karunasundera, R., & Malik, S. (2024). Case 3: Pivoting in the Pandemic: How BlewMinds Adapted to the Covid-19 Pandemic?. In Springer Business Cases (pp. 33-49). Springer Nature Switzerland. doi:10.1007/978-3-031-51689-4_4
2022
The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses
Malik, S., Sayin, E., & Jain, K. (2022). The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses. European Journal of Marketing, 56(11), 2833-2861. doi:10.1108/ejm-01-2022-0013
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Malik, S., & Sayin, E. (2022). Hand movement speed in advertising elicits gender stereotypes and consumer responses. Psychology & Marketing, 39(2), 331-345. doi:10.1002/mar.21598
2020
Is Fast Feminine?: The Effect of Speed of Observed Hand-Motor Actions on Consumer Judgment and Behaviors
Malik, S., & Sayin, E. (2020, September 16). Is Fast Feminine?: The Effect of Speed of Observed Hand-Motor Actions on Consumer Judgment and Behaviors. In https://proceedings.emac-online.org/pdfs/R2020-83361.pdf. Zagreb, Croatia (Online).
Predicting Behavior of Current and Future Donors: Are Geographic Profiles an Alternative to Past Donations?
Sinha, S., Mahajan, V., Hofstede, F. T., & Malik, S. (2020, May 26). Predicting Behavior of Current and Future Donors: Are Geographic Profiles an Alternative to Past Donations?. In https://proceedings.emac-online.org/pdfs/A2020-64517.pdf. Budapest, Hungary (Online).
2019
Proximal Depiction Effect: Influencing Consumption Behavior through the Product’s Spatial Distance within Food Advertisements
Malik, S., Sayin, E., & Jain, K. (2019, May 24). Proximal Depiction Effect: Influencing Consumption Behavior through the Product’s Spatial Distance within Food Advertisements. In https://proceedings.emac-online.org/pdfs/A2019-8738.pdf. Hamburg, Germany.
2018
Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior
Malik, S., Sayin, E., & Jain, K. (2018, October 11). Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior. In https://www.tcrwebsite.org/volumes/2411127/volumes/v46/NA-46 Vol. NA - Advances in Consumer Research Volume 46 | 2018 (pp. 943). Dallas, USA.