About
Prior to starting her role as Lecturer in Marketing (Assistant Professor) at ULMS, Natasha Clennell was studying for a PhD in Management Science and Marketing at Alliance Manchester Business School (AMBS). She was awarded the ‘Best Teaching Assistant Award’ from AMBS for 2020. Natasha was also awarded the AMBS Doctoral Scholarship (2015-2018) and President’s Doctoral Scholar Award (2015-2018). She holds an MIS from the University of Birmingham.
Her first paper was published in 2019: Keiningham, T., Aksoy, L., Bruce, H. L., Cadet, F., Clennell, N., Hodgkinson, I. R., & Kearney, T. (2019). Customer experience driven business model innovation. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.08.003 Previously she lectured at Manchester Metropolitan University in marketing and public relations, whilst also practising as an industry professional, having held positions in senior marketing roles at BBC, DWF and MediaCityUK. Her research is focused on interorganisational innovation projects, strategic networks, innovation, and digital media.