Publications
Selected publications
- A framework of online rapport-building behaviours: An exploration of Twitter (Conference Paper - 2020)
- Customer-Employee Rapport: A Dyadic Perspective in Multi-Channel Service Settings (Conference Paper - 2018)
- A Netnographic Investigation of Rapport Development Between Customers and Service Employees in Online Service Encounters (Conference Paper - 2023)
- Rapport Development in Online Channels: A Dyadic Customer/Service Employee Perspective (Conference Paper - 2023)
- Unseen and Unchecked: Addressing AI-Assisted Cheating in Coursework Assessments (Conference Paper - 2025)
- Preserving Assessment Quality and Effectiveness in Marketing Education: A Practice-based Response to GenAI Misuse (Conference Paper - 2025)
- Designing Future-Fit Curricula: A Collaborative Four Stage Sprint Process (Conference Paper - 2025)
- Safeguarding Assessments in Higher Education Institutions in the UK from Student Misuse of Generative Artificial Intelligence (GenAI) (Poster - 2025)
2025
Unseen and Unchecked: Addressing AI-Assisted Cheating in Coursework Assessments
Maher, M. (2025, July 1). Unseen and Unchecked: Addressing AI-Assisted Cheating in Coursework Assessments. In Academic Practice and Technology Conference. London, UK.
Designing Future-Fit Curricula: A Collaborative Four Stage Sprint Process
Clennell, N., Kearney, T., & Maher, M. (2025, June 5). Designing Future-Fit Curricula: A Collaborative Four Stage Sprint Process. In British Academy of Management (BAM) Management Knowledge and Exchange (MKE) Teaching Practice Conference. London, UK.
Preserving Assessment Quality and Effectiveness in Marketing Education: A Practice-based Response to GenAI Misuse
Maher, M. (2025, June 5). Preserving Assessment Quality and Effectiveness in Marketing Education: A Practice-based Response to GenAI Misuse. In British Academy of Management (BAM) Management Knowledge and Exchange (MKE) Teaching Practice Conference. London, UK.
Safeguarding Assessments in Higher Education Institutions in the UK from Student Misuse of Generative Artificial Intelligence (GenAI)
Maher, M. (2025). Safeguarding Assessments in Higher Education Institutions in the UK from Student Misuse of Generative Artificial Intelligence (GenAI). Poster session presented at the meeting of The University of Liverpool Pedagogic Research (PEDRES) Conference. Liverpool.
2023
Rapport Development in Online Channels: A Dyadic Customer/Service Employee Perspective
Maher, M., Raddats, C., & Kearney, T. (2023). Rapport Development in Online Channels: A Dyadic Customer/Service Employee Perspective. In 2023 American Marketing Association (AMA) Summer conference. San Francisco.
A Netnographic Investigation of Rapport Development Between Customers and Service Employees in Online Service Encounters
Maher, M., Raddats, C., & Kearney, T. (2023). A Netnographic Investigation of Rapport Development Between Customers and Service Employees in Online Service Encounters. In NETNOCON, The Netnography Conference. Salford University.
2022
Developing Customer-Employee Rapport in Multichannel Business-to-Consumer (B2C) Service Settings
Maher, M. (2022, February 16). Developing Customer-Employee Rapport in Multichannel Business-to-Consumer (B2C) Service Settings. (University of Liverpool).
2020
A framework of online rapport-building behaviours: An exploration of Twitter
Maher, M., Raddats, C., & Kearney, T. (2020). A framework of online rapport-building behaviours: An exploration of Twitter. In https://iae-aix.univ-amu.fr/sites/iae-aix.univ-amu.fr/files/la_londe_proceedings_2020.pdf (pp. 26). La Londe, France.
2018
Customer-Employee Rapport: A Dyadic Perspective in Multi-Channel Service Settings
Maher, M., Raddats, C. O., & Kearney, T. (2018). Customer-Employee Rapport: A Dyadic Perspective in Multi-Channel Service Settings. In AMA SERVSIG. IÉSEG School of Management, Paris.
2017
How Far is Too Far? The Counter Effects of a Country’s Animosity on its Brand Image
Maher, M. (2017). How Far is Too Far? The Counter Effects of a Country’s Animosity on its Brand Image. In Academy of Marketing Conference. Hull.
The Influence of Rapport on Customer and Employee Outcomes in Value Co-Creation Settings
Maher, M. (2017). The Influence of Rapport on Customer and Employee Outcomes in Value Co-Creation Settings. Nottingham University Business School, Nottingham – UK.
2016
A Study of the Factors Affecting Customers’ Interpersonal Helping Behaviour
Maher, M., Temerak, M. S., & Kortam, W. (2016). A Study of the Factors Affecting Customers’ Interpersonal Helping Behaviour. In Academy of Marketing Conference. Northumbria University, Newcastle, UK.
Revisiting Value Co-creation from a Customer Perspective: The Psychological Consequences on Customer and Employee Outcomes
Maher, M. (2016). Revisiting Value Co-creation from a Customer Perspective: The Psychological Consequences on Customer and Employee Outcomes. In Academy of Marketing Conference. Northumbria University, Newcastle, UK.
The Negative Behavioural Consequences of Customer Personality Traits in Service Failure Settings: The Big Five Inventory in Relation to Negative Word-of-Mouth
Maher, M. (2016). The Negative Behavioural Consequences of Customer Personality Traits in Service Failure Settings: The Big Five Inventory in Relation to Negative Word-of-Mouth. In Academy of Marketing Conference. Northumbria University, Newcastle, UK.
2014
Antecedents of Customers’ Helping Behaviour toward Other Customers: A C-to-C Context
Maher, M. (2014). Antecedents of Customers’ Helping Behaviour toward Other Customers: A C-to-C Context. (Cairo University).
Antecedents of Customers’ Helping Behaviour toward Other Customers: An Application on the Egyptian Higher Education Industry
Maher, M., Temerak, M. S., & Kortam, W. (2014). Antecedents of Customers’ Helping Behaviour toward Other Customers: An Application on the Egyptian Higher Education Industry. Bournemouth University, Bournemouth, Dorset, UK.