Teaching
May 2019 – May 2021
Assistant Professor of Cultural and Creative Industry Management (Full time), Shanghai Jiao Tong University
• Module Leader on Master of Fine Arts course: English for Academic Purposes (2-credit core module: 40+ teaching hours, 85 students)
• Lecturer on course: Cultural and Creative Industry Research (3-credit core module designated as a “Double first-class course”: 120+ teaching hours, 75 postgraduate students), Joint Master Degree Program in Cultural and Creative Industry Management.
May 2018
Visiting Professor (Full time), Dokuz Eylul University, Izmir, Turkey
• Designed and delivered a week-long course on business co-creation (with a creative industry focus) to a class of 20 undergraduate students.
• Course lessons: Introduction to co-creation; Crowdfunding; Consumer-driven marketing; Creative co-production; Ethics; Future perspectives.
INVITED LECTURES
2 Feb. 2021 Title of lecture: “Introduction to Marketing Management: Consumer Behaviour”
Faculty of Business and Economics, University of Antwerp
24 Oct. 2018 Title of lecture: “Introduction to music industry”
Department of Music, University of Liverpool
16 Oct. 2018 Title of lecture: “Co-creating with consumers: Implications for the creative industries”
Faculty of Arts, Humanities and Social Sciences, Queen’s University Belfast
16 July 2018 Title of lecture: “Key policy/legal factors for developing a large-scale arts festival”
Faculty of Arts, Design and Humanities, De Montfort University
15 Oct. 2017 Delivered a talk on family business innovation to 92 MSc Strategic Management students.
DCU Business School, Dublin City University
10 May 2016 Delivered a workshop on career development to a group of PhD/DBA students.
ENU Business School Research Conference, Edinburgh Napier University
23 Nov. 2015 Delivered an afternoon-long tutorial on heritage management to a classroom of 28 postgraduate students.
Edinburgh Napier University
11 Nov. 2015 Delivered a guest Lecture on cultural heritage management to 47 undergraduate students.
Lindsay Stewart Lecture Theatre, Edinburgh Napier University.