Publications
2024
Cultural Spaces, Production and Consumption
Byrom, J. (n.d.). Cultural Spaces, Production and Consumption. Tourism Management, 107(105077).
Post-holiday memory work: Everyday encounters with fridge magnets
Byrom, J., Light, D., Medway, D., Parker, C., & Zenker, S. (2024). Post-holiday memory work: Everyday encounters with fridge magnets. Annals of Tourism Research, 105, 103724. doi:10.1016/j.annals.2024.103724
Spatial Authenticity and Extraordinary Experiences: Music Festivals and the Everyday Nature of Tourism Destinations
Skandalis, A., Banister, E., & Byrom, J. (2024). Spatial Authenticity and Extraordinary Experiences: Music Festivals and the Everyday Nature of Tourism Destinations. Journal of Travel Research, 63(2), 357-370. doi:10.1177/00472875231159054
2022
Brand image
Chung, S. -Y. A., & Byrom, J. (2022). Brand Image. In Encyclopedia of Tourism Management and Marketing (pp. 359-362). Edward Elgar Publishing. doi:10.4337/9781800377486.brand.image
Case study
Chung, S. -Y. A., & Byrom, J. (2022). Case Study. In Encyclopedia of Tourism Management and Marketing (pp. 435-438). Edward Elgar Publishing. doi:10.4337/9781800377486.case.study
Korean Wave tourism
Chung, S. -Y. A., & Byrom, J. (2022). Korean Wave Tourism. In Encyclopedia of Tourism Management and Marketing (pp. 27-29). Edward Elgar Publishing. doi:10.4337/9781800377486.korean.wave.tourism
Qualitative research sources
Chung, S. -Y. A., & Byrom, J. (2022). Qualitative Research Sources. In Encyclopedia of Tourism Management and Marketing (pp. 595-598). Edward Elgar Publishing. doi:10.4337/9781800377486.qualitative.research.sources
2021
A Research Agenda for Place Branding
Medway, D., Warnaby, G., & Byrom, J. (2021). A Research Agenda for Place Branding. Cheltenham: Edward Elgar Publishing.
Place brandings present and past realities, and future research agendas
Medway, D., Warnaby, G., & Byrom, J. (2021). Place brandings present and past realities, and future research agendas. In A Research Agenda for Place Branding. Edward Elgar Publishing. doi:10.4337/9781839102851.00007
Co-creating consistent brand identity with employees in the hotel industry
Chung, S. -Y. A., & Byrom, J. (2021). Co-creating consistent brand identity with employees in the hotel industry. Journal of Product & Brand Management, 30(1), 74-89. doi:10.1108/jpbm-08-2019-2544
2020
Musical taste and the creation of place-dependent capital: Manchester and the indie music field
Skandalis, A., Banister, E., & Byrom, J. (2020). Musical Taste and the Creation of Place-Dependent Capital: Manchester and the Indie Music Field. Sociology, 54(1), 124-141. doi:10.1177/0038038519860399
2019
Flags, society and space: towards a research agenda for vexillgeography
Medway, D., Light, D., Warnaby, G., Byrom, J., & Young, C. (2019). Flags, society and space: Towards a research agenda for vexillgeography. AREA, 51(4), 689-696. doi:10.1111/area.12516
The music festival as institution: Reflections from Primavera Sound
Skandalis, A., Banister, E., Byrom, J., & Daskalopoulou, A. (2019, September 13). The music festival as institution: Reflections from Primavera Sound. In 18th Colloquium on Arts, Heritage, Non-Profit and Social Marketing. University of Stirling.
How far would you go? Assessing the carbon footprint of business travel in the context of academic research activity
Medway, D., Warnaby, G., Byrom, J., Grimmer, M., & Abushena, R. (2019). How far would you go?: Assessing the carbon footprint of business travel in the context of academic research activity. In Public Value: Deepening, Enriching, and Broadening the Theory and Practice (pp. 336-350).
Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management
Lehman, K., & Byrom, J. (2019). Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management. In Marketing: An Introduction (fourth ed., pp. 250-252). Harlow: Pearson Education.
Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture
Skandalis, A., Byrom, J., & Banister, E. (2019). Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture. Journal of Business Research, 97, 43-50. doi:10.1016/j.jbusres.2018.12.056
Marketplace continuum of taste: How do music festivals act as institutions?
Skandalis, A., Banister, E., Byrom, J., & Daskalopoulou, A. (2019, June 6). Marketplace continuum of taste: How do music festivals act as institutions?. In Bringing Institutional Theory to Marketing. ISC Paris Business School, Paris.
2018
The spatial aspects of musical taste: Conceptualizing consumers’ place-dependent identity investments
Skandalis, A., Banister, E., & Byrom, J. (2018). The spatial aspects of musical taste. Marketing Theory, 18(2), 249-265. doi:10.1177/1470593117732464
Case Studies in Food Retailing and Distribution
Case Studies in Food Retailing and Distribution (2019). . Elsevier. doi:10.1016/c2016-0-01487-0
The changing nature of food retailing and distribution: Using one case to understand many
Byrom, J., & Medway, D. (2018). The changing nature of food retailing and distribution: Using one case to understand many. doi:10.1016/B978-0-08-102037-1.00022-0
The changing nature of food retailing and distribution: Using one case to understand many
Byrom, J., & Medway, D. (2019). The changing nature of food retailing and distribution: Using one case to understand many. In Case Studies in Food Retailing and Distribution (pp. xxiii-xxix). Elsevier. doi:10.1016/b978-0-08-102037-1.00022-0
2017
Spatial taste formation as a place marketing tool: the case of live music consumption
Skandalis, A., Byrom, J., & Banister, E. (2017). Spatial taste formation as a place marketing tool: the case of live music consumption. Journal of Place Management and Development, 10(5), 497-503. doi:10.1108/jpmd-01-2017-0009
The impact of resources and strategic orientation on small retail firm performance
Grimmer, L., Miles, M. P., Byrom, J., & Grimmer, M. (2017). The Impact of Resources and Strategic Orientation on Small Retail Firm Performance. Journal of Small Business Management, 55, 7-26. doi:10.1111/jsbm.12368
2016
Paradox, tribalism and the transitional consumption experience: in light of post-postmodernism
Skandalis, A., Byrom, J., & Banister, E. (2016). Paradox, tribalism, and the transitional consumption experience. European Journal of Marketing, 50(7/8), 1308-1325. doi:10.1108/ejm-12-2014-0775
Marketplace orchestration of taste: insights from the Bridgewater Hall
Skandalis, A., Banister, E., & Byrom, J. (2016). Marketplace orchestration of taste: insights from the Bridgewater Hall. Journal of Marketing Management, 32(9-10), 926-943. doi:10.1080/0267257x.2016.1187196
2015
Brand scouting: value co-creation in the Football Manager community
Skandalis, A., Byrom, J., & Banister, E. (2015). Brand scouting: value co-creation in the Football Manager community. Advances in Consumer Research, 43, 409-414. Retrieved from http://acrwebsite.org/volumes/1019796/volumes/v43/NA-43
Toward a spatial theory of taste formation
Skandalis, A., Banister, E., & Byrom, J. (2015). Toward a spatial theory of taste formation. Advances in Consumer Research, 43, 404-408. Retrieved from http://acrwebsite.org/volumes/1019770/volumes/v43/NA-43
Collaborative marketing in a premium wine region: the role of horizontal networks
Lewis, G. K., Byrom, J., & Grimmer, M. (2015). Collaborative marketing in a premium wine region: the role of horizontal networks. International Journal of Wine Business Research, 27(3), 203-219. doi:10.1108/ijwbr-06-2014-0028
Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management
Lehman, K., & Byrom, J. (2015). Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management. In Marketing: An Introduction (third ed., pp. 230-232). Harlow: Pearson Education.
Suburban jungle
Byrom, J. (2015). Suburban jungle. In Economist (United Kingdom) (Vol. 411, Iss. 8915).
2014
Not-for-profit marketing
Byrom, J. (2014). Not-for-profit marketing. In N. Lee, A. Farrell, & C. Cooper (Eds.), Wiley Encyclopedia of Management Third Edition (Vol. 9: Marketing, pp. 374). Chichester: John Wiley & Sons.
Retail franchising
Byrom, J. (2014). Retail franchising. In N. Lee, A. Farrell, & C. Cooper (Eds.), Wiley Encyclopedia of Management, Third Edition (Vol. 9: Marketing, pp. 439). Chichester: John Wiley & Sons.
2012
Editorial
Parker, C., Roberts, G., Quin, S., & Byrom, J. (2012). Editorial. In Journal of Place Management and Development (Vol. 5, Iss. 3). Emerald. doi:10.1108/jpmd.2012.35505caa.001
Editorial
Parker, C., Byrom, J., Roberts, G., & Quin, S. (2012). Editorial. In Journal of Place Management and Development (Vol. 5, Iss. 2). Emerald. doi:10.1108/jpmd.2012.35505baa.001
Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management
Lehman, K., & Byrom, J. (2012). Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management. In Marketing: An Introduction (second ed., pp. 224-226). Harlow: Pearson Education.
2011
Editorial
Parker, C., Byrom, J., Roberts, G., & Quin, S. (2011). Editorial. In Journal of Place Management and Development (Vol. 4, Iss. 3). Emerald. doi:10.1108/jpmd.2011.35504caa.001
Deconstructing the notion of blame in corporate failure
Pal, J., Medway, D., & Byrom, J. (2011). Deconstructing the notion of blame in corporate failure. Journal of Business Research, 64(10), 1043-1051. doi:10.1016/j.jbusres.2010.11.001
2010
Editorial
Parker, C., Byrom, J., Roberts, G., & Quin, S. (2010). Editorial. In Journal of Place Management and Development (Vol. 3, Iss. 3). Emerald. doi:10.1108/jpmd.2010.35503caa.001
Editorial
Parker, C., Roberts, G., & Byrom, J. (2010). Editorial. In Journal of Place Management and Development (Vol. 3, Iss. 2). Emerald. doi:10.1108/jpmd.2010.35503baa.001
Editorial
Parker, C., Roberts, G., & Byrom, J. (2010). Editorial. In Journal of Place Management and Development (Vol. 3, Iss. 1). Emerald. doi:10.1108/jpmd.2010.35503aaa.001
2009
On diversity, “localness" and reputation
Byrom, J. (2009). On diversity, “localness and reputation. In Journal of Place Management and Development (Vol. 2, Iss. 2). Emerald. doi:10.1108/jpmd.2009.35502baa.001
Coopers Brewery: heritage and innovation within a family firm
Byrom, J., & Lehman, K. (2009). Coopers Brewery: heritage and innovation within a family firm. Marketing Intelligence & Planning, 27(4), 516-523. doi:10.1108/02634500910964074
The elusive written contract: dependence, conflict, power and opportunism within the Australian food industry
Parker, M., & Byrom, J. (2009). The elusive written contract: dependence, conflict, power and opportunism within the Australian food industry. In A. Lindgreen, M. Hingley, & J. Vanhamme (Eds.), The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply (pp. 293-309). Farnham: Gower.
Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management
Lehman, K., & Byrom, J. (2009). Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management. In Marketing: An Introduction (pp. 228-230). Harlow: Pearson Education.
Town centre management models: a European perspective
Coca-Stefaniak, J. A., Parker, C., Quin, S., Rinaldi, R., & Byrom, J. (2009). Town centre management models: A European perspective. Cities, 26(2), 74-80. doi:10.1016/j.cities.2008.12.001
2008
Editorial
Parker, C., Byrom, J., Quin, S., & Roberts, G. (2008). Editorial. In Journal of Place Management and Development (Vol. 1, Iss. 3). Emerald. doi:10.1108/jpmd.2008.35501cac.001
Revisiting retail internationalisation: drivers, impediments and business strategy
Evans, J., Bridson, K., Byrom, J., & Medway, D. (2008). Revisiting retail internationalisation. International Journal of Retail & Distribution Management, 36(4), 260-280. doi:10.1108/09590550810862679
2007
The Boag’s Centre for Beer Lovers: building brand with a corporate museum
Hede, A. -M., & Rentschler, R. (n.d.). Museum Marketing. Routledge. doi:10.4324/9780080550428
Perceptions of the Andalusian independent retail sector
Parker, C., Gimenez, R. Y., Stefaniak, J. A. C., & Byrom, J. (2007). Perceptions of the Andalusian independent retail sector. International Journal of Business and Globalisation, 1(1), 125. doi:10.1504/ijbg.2007.013723
2006
A comment on "A Lleyn sweep for local sheep? Breed societies and the geographies of Welsh livestock"
Letters to the Editor (2006). Environment and Planning A: Economy and Space, 38(12), 2377-2383. doi:10.1068/a39263
Analysing retail failure from an historical perspective: a case study of A Goldberg & Sons plc
Pal, J., Medway, D., & Byrom, J. (2006). Analysing retail failure from an historical perspective: A case study of A. Goldberg & Sons plc. The Service Industries Journal, 26(5), 513-535. doi:10.1080/02642060600722817
2005
More than one bite of the cherry: a study of UK grocery retailers' attempts to influence the retail planning policy-making process
Pal, J., & Byrom, J. (2005). More than one bite of the cherry: a study of UK grocery retailers' attempts to influence the retail planning policy-making process. Journal of Public Affairs, 5(2), 136-149. doi:10.1002/pa.15
2004
Small independent retail firms and locational decision‐making: outdoor leisure retailing by the crags
Pioch, E., & Byrom, J. (2004). Small independent retail firms and locational decision‐making: outdoor leisure retailing by the crags. Journal of Small Business and Enterprise Development, 11(2), 222-232. doi:10.1108/14626000410537164
Cyber solutions to remote problems? Online trading in British Overseas Territories – a review and research agenda
Byrom, J., & Medway, D. (2004). Cyber Solutions to Remote Problems? Online Trading in British Overseas Territories – A Review and Research Agenda. The International Review of Retail, Distribution and Consumer Research, 14(1), 71-82. doi:10.1080/0959396032000154301
2003
The five Ss of retail operations: a model and tool for improvement
Pal, J. W., & Byrom, J. W. (2003). The five Ss of retail operations: a model and tool for improvement. International Journal of Retail & Distribution Management, 31(10), 518-528. doi:10.1108/09590550310497049
2002
Towards a healthy high street: developing mentoring schemes for smaller retailers
Hudson‐Davies, R., Parker, C., & Byrom, J. (2002). Towards a healthy high street: developing mentoring schemes for smaller retailers. Industrial and Commercial Training, 34(7), 248-255. doi:10.1108/00197850210447237
Towards a healthy high street: identifying skills needs in small independent retailers
Byrom, J., Parker, C., & Harris, J. (2002). Towards a healthy high street: identifying skills needs in small independent retailers. Education + Training, 44(8/9), 413-420. doi:10.1108/00400910210449259
2001
Issues of provision and “remoteness” in rural food retailing - A case study of the southern Western Isles of Scotland
Byrom, J., Medway, D., & Warnaby, G. (2001). Issues of provision and “remoteness” in rural food retailing - A case study of the southern Western Isles of Scotland. British Food Journal, 103(6), 400-413. doi:10.1108/00070700110400398
The role of loyalty card data within local marketing initiatives
Byrom, J. (2001). The role of loyalty card data within local marketing initiatives. International Journal of Retail & Distribution Management, 29(7), 333-342. doi:10.1108/09590550110394234
Exploring the geographical dimension in loyalty card data
Byrom, J., Hernández, T., Bennison, D., & Hooper, P. (2001). Exploring the geographical dimension in loyalty card data. Marketing Intelligence & Planning, 19(3), 162-170. doi:10.1108/02634500110391708
The use of geographical data and information in retail locational planning
Byrom, J. W., Bennison, D. J., Hernández, T., & Hooper, P. D. (2001). The use of geographical data and information in retail locational planning. Journal of Targeting, Measurement and Analysis for Marketing, 9(3), 219-229. doi:10.1057/palgrave.jt.5740017
Power, policy networks and planning: the involvement of major grocery retailers in the formulation of Planning Policy Guidance Note 6 since 1988
Pal, J., Bennison, D., Clarke, I., & Byrom, J. (2001). Power, policy networks and planning: the involvement of major grocery retailers in the formulation of Planning Policy Guidance Note 6 since 1988. The International Review of Retail, Distribution and Consumer Research, 11(3), 225-246. doi:10.1080/09593960122876
2000
Training the independent retailer: an audit of training needs, materials and systems
Byrom, J., Harris, J., & Parker, C. (2000). Training the independent retailer: an audit of training needs, materials and systems. Journal of European Industrial Training, 24(7), 366-374. doi:10.1108/03090590010377727
Towards A Healthy High Street: Training the Independent Retailer
Parker, C., & Byrom, J. (Eds.) (2000). Towards A Healthy High Street: Training the Independent Retailer. Manchester: The Manchester Metropolitan University.
The effect of personalisation on mailed questionnaire response rates
Byrom, J., & Bennison, D. (2000). Research Note: The Effect of Personalisation on Mailed Questionnaire Response Rates. International Journal of Market Research, 42(3), 1-2. doi:10.1177/147078530004200307