Dr Hung Dao

Lecturer in Marketing
Marketing (ULMS)

Part of
School of Management
Faculty of Humanities and Social Sciences

Contact

Hung.Dao@liverpool.ac.uk

+44 (0)151 795 1532

Publications

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2025

Are you judging me or my idea? How feedback impacts future idea success in web‐based idea management systems

Lehmann, S. L., Beretta, M., Dao, H. M., & Ebersberger, B. (n.d.). Are you judging me or my idea? How feedback impacts future idea success in web‐based idea management systems. Journal of Product Innovation Management. doi:10.1111/jpim.12778

DOI: 10.1111/jpim.12778
: Journal article

2024

Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth

Dao, H. M., Bhoumik, K., & Igarashi, R. (2024). Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth. Journal of Interactive Marketing, 59(4), 415-431. doi:10.1177/10949968241227923

DOI: 10.1177/10949968241227923
: Journal article

2021

Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility

Dao, H. M., & Theotokis, A. (2021). Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility. Journal of Interactive Marketing, 54, 25-39. doi:10.1016/j.intmar.2020.09.001

DOI: 10.1016/j.intmar.2020.09.001
: Journal article