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Haoming Xia

Dr Haoming Xia
FRSA, FHEA, UKCGE Recognised Research Supervisor

Research outputs

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2026

Quantifying audience perceptions of holographic displays in museums using neurophysiological measures (EEG)

Xu, Z., Sun, D., Xia, H., & Wang, S. (2026). Quantifying audience perceptions of holographic displays in museums using neurophysiological measures (EEG). Heritage Science. doi:10.1038/s40494-026-02867-z

DOI
10.1038/s40494-026-02867-z
Journal article

Interaction Mechanisms in XR Serious Games for Mental Health and Well-Being: A Systematic Review and SOR-Based Framework

Mei, Y., Xia, H., & Wang, H. (n.d.). Interaction Mechanisms in XR Serious Games for Mental Health and Well-Being: A Systematic Review and SOR-Based Framework. International Journal of Human-Computer Interaction.

Journal article

Investigating the influence of holographic technology on visitor experiences in museum displays

Xu, Z., Sun, D., Xia, H. -M., & Wang, S. (2026). Investigating the influence of holographic technology on visitor experiences in museum displays. Humanities and Social Sciences Communications. doi:10.1057/s41599-026-08125-8

DOI
10.1057/s41599-026-08125-8
Journal article

Does artificial intelligence improve accessibility in cultural and heritage tourism? Evidence from a design-led review and the Inclusive Human-AI Mediation (IHAM) framework

Wang, S., Mei, Y. -Q., Yue, J. -C., & Xia, H. -M. (2026). Does artificial intelligence improve accessibility in cultural and heritage tourism? Evidence from a design-led review and the Inclusive Human-AI Mediation (IHAM) framework. INFORMATION TECHNOLOGY & TOURISM, 28(1), 32 pages. doi:10.1007/s40558-026-00384-0

DOI
10.1007/s40558-026-00384-0
Journal article

Bridging Tradition and Innovation: Using Artistic Genes to Assess Cultural Authenticity in Digital Shadow Play

Lin, C., Xia, G., Nickpour, F., & Chen, Y. (2026). Bridging Tradition and Innovation: Using Artistic Genes to Assess Cultural Authenticity in Digital Shadow Play. In Lecture Notes in Computer Science Vol. 16342 LNCS (pp. 213-232). doi:10.1007/978-3-032-13164-5_14

DOI
10.1007/978-3-032-13164-5_14
Conference Paper

Metaverse Meets Fashion: The Fusion of Creativity and Technology

Lin, C., Shi, Y., Xia, G., Pogue, G., Lightley, L., & Qin, S. F. (2026). Metaverse Meets Fashion: The Fusion of Creativity and Technology. In Digital Fashion Artificial Intelligence Virtual and Other Emerging Applications (pp. 183-192). doi:10.1201/9781003594482-17

DOI
10.1201/9781003594482-17
Chapter

2025

A Study on the Interpretation of Cultural Symbols and Influence Path of Color Psychology in Intangible Cultural Heritage Communication

Yang, J., Wang, S., & Xia, G. (2025). A Study on the Interpretation of Cultural Symbols and Influence Path of Color Psychology in Intangible Cultural Heritage Communication. Cultura. International Journal of Philosophy of Culture and Axiology.

Journal article

Colour strategies in mental health promotion posters in China and the UK: a cross-cultural pattern recognition analysis

Cheung, M., Xia, G., & Wang, Y. (2025). Colour strategies in mental health promotion posters in China and the UK: a cross-cultural pattern recognition analysis. JOURNAL OF VISUAL COMMUNICATION IN MEDICINE, 48(2), 52-68. doi:10.1080/17453054.2025.2500751

DOI
10.1080/17453054.2025.2500751
Journal article

Navigating hybrid remote data collection methods (RDCM) in co-design with older adults: exploring roles, opportunities, and trade-offs

Wang, Y., & Xia, G. (2025). Navigating hybrid remote data collection methods (RDCM) in co-design with older adults: exploring roles, opportunities, and trade-offs. Navigating hybrid remote data collection methods (RDCM) in co-design with older adults: exploring roles, opportunities, and trade-offs. doi:10.1080/15710882.2025.2484574

DOI
10.1080/15710882.2025.2484574
Journal article

Exploring XR Technologies for Lacquer Art: A Study on Virtual Simulations and the Digital Transformation of Traditional Craft

Yu, H., & Xia, G. (2025). Exploring XR Technologies for Lacquer Art: A Study on Virtual Simulations and the Digital Transformation of Traditional Craft. In EXTENDED REALITY, ICXR 2024 Vol. 15461 (pp. 18-30). doi:10.1007/978-981-96-3679-2_2

DOI
10.1007/978-981-96-3679-2_2
Conference Paper

2024

Exploring the Future of Fashion Design in Metaverse

Shi, Y., Xia, G., Lin, C., Pogue, G., Lightley, L., & Qin, S. (n.d.). Exploring the Future of Fashion Design in Metaverse. In Digital Fashion Innovation Conference 2024, Manchester, UK (pp. 1-4). Manchester, UK.

Conference Paper

2023

A METHOD EXPLORATION OF EMPATHY DESIGN FOR TOURIST APP

Xia, G. (2023). A METHOD EXPLORATION OF EMPATHY DESIGN FOR TOURIST APP. DESIGN. doi:10.20055/j.cnki.1003-0069.000753

DOI
10.20055/j.cnki.1003-0069.000753
Journal article

2022

Augmented Reality (AR) as a Tool for Engaging Museum Experience: A Case Study on Chinese Art Pieces

Gong, Z., Wang, R., & Xia, G. (2022). Augmented Reality (AR) as a Tool for Engaging Museum Experience: A Case Study on Chinese Art Pieces. Digital, 2(1), 33-45. doi:10.3390/digital2010002

DOI
10.3390/digital2010002
Journal article

A Comparative Study of Colour Effects on Cognitive Performance in Real-World and VR Environments

Xia, G., Henry, P., Li, M., Queiroz, F., Westland, S., & Yu, L. (2022). A Comparative Study of Colour Effects on Cognitive Performance in Real-World and VR Environments. BRAIN SCIENCES, 12(1), 33 pages. doi:10.3390/brainsci12010031

DOI
10.3390/brainsci12010031
Journal article

2021

The effect of decision time-length condition on consumer product-colour purchase decision

Yu, L., Westland, S., Li, Z., & Xia, G. (2021). The effect of decision time-length condition on consumer product-colour purchase decision. COLOR RESEARCH AND APPLICATION, 46(6), 1360-1370. doi:10.1002/col.22665

DOI
10.1002/col.22665
Journal article

Designing with biodiversity data: connections among design, materials, and technology

Xia, G., Yu, L., Gong, Z., Zhang, Y., Zhang, S., Zhu, Z., . . . Tian, Z. (2021). Designing with biodiversity data: connections among design, materials, and technology. International Journal of Information Technology Singapore, 13(5), 1703-1710. doi:10.1007/s41870-021-00779-8

DOI
10.1007/s41870-021-00779-8
Journal article

Aroused and Impulsive Effects of Colour Stimuli on Lateral and Logical Abilities

Xia, G., Li, M., Henry, P., Westland, S., Queiroz, F., Peng, Q., & Yu, L. (2021). Aroused and Impulsive Effects of Colour Stimuli on Lateral and Logical Abilities. BEHAVIORAL SCIENCES, 11(2), 32 pages. doi:10.3390/bs11020024

DOI
10.3390/bs11020024
Journal article

2019