Publications
Selected publications
- The negative handmade effect: How and why control deprivation thwarts desire for handmade products (Journal article - 2023)
- Mitigating the Negative Effects of Service Failure through Customer Identification (Journal article - 2022)
- The Colorful Company: Effects of Brand Logo Colorfulness on Consumer Judgments (Journal article - 2022)
2023
The Effortful-Aloofer Effect: Why Personal Effort Decreases Word of Mouth
Huang, J. C., Song, J. F., & Jiang, Y. (2023). The Effortful-Aloofer Effect: Why Personal Effort Decreases Word of Mouth. In European Association for Consumer Research. Amsterdam, Netherlands.
Embedding employability into the Marketing curriculum- the case of a mock assessment centre
Al-Abdin, A., Song, J., McCaul, M., McGee, J., & Nelson, C. (2023). Embedding employability into the Marketing curriculum- the case of a mock assessment centre. In Academy of Marketing Conference 2023. Birmingham.
The negative handmade effect: How and why control deprivation thwarts desire for handmade products
Song, J. F., He, D., & Jiang, Y. (2023). The negative handmade effect: How and why control deprivation thwarts desire for handmade products. PSYCHOLOGY & MARKETING, 40(7), 1431-1445. doi:10.1002/mar.21812
2022
The Colorful Company: Effects of Brand Logo Colorfulness on Consumer Judgments
Song, J. F., Xu, F. K., & Jiang, Y. (2022). The Colorful Company: Effects of Brand Logo Colorfulness on Consumer Judgments. Psychology and Marketing, 39(8), 1610-1620. doi:10.1002/mar.21674
Mitigating the Negative Effects of Service Failure through Customer Identification
Song, J. F., Huang, J. C., & Jiang, Y. (2022). Mitigating the negative effects of service failure through customer identification. PSYCHOLOGY & MARKETING, 39(4), 715-725. doi:10.1002/mar.21615
2020
Choosing Randomly Displayed Products For Joint Consumption
Song, J., He, D., & Jiang, Y. (2020). Choosing Randomly Displayed Products For Joint Consumption. In Advances in Consumer Research Vol. 48 (pp. 1227).
Environmental Friendliness and Product Design
Song, J., Chae, B. G., & Jiang, Y. (2020). Environmental Friendliness and Product Design. In Advances in Consumer Research Vol. 48 (pp. 1216).
2019
The Effect of Sensory Incongruence on Product Preferences
Song, J., & Jiang, Y. (2019). The Effect of Sensory Incongruence on Product Preferences. In Advances in Consumer Research Vol. 47 (pp. 992).
2018
Is All That Glitters Gold? the Effect of Product Surface Glossiness on Consumer Judgments
Song, J., Jiang, Y., & Gorn, G. J. (2018). Is All That Glitters Gold? the Effect of Product Surface Glossiness on Consumer Judgments. In Advances in Consumer Research Vol. 46 (pp. 798-799).
2017
Effects of Logo Colorfulness on Consumer Judgments
Song, J., Jiang, Y., & Gorn, G. J. (2017). Effects of Logo Colorfulness on Consumer Judgments. In Advances in Consumer Research Vol. 45 (pp. 1059).
Packaging Glossiness Thwarts Perceived Food Healthiness
Song, J., Jiang, Y., Nagpal, A., & Gorn, G. J. (2017). Packaging Glossiness Thwarts Perceived Food Healthiness. In Advances in Consumer Research Vol. 45 (pp. 1060).
The Impact of Visual Glossiness on Psychological Newness and Product Judgment
Song, J., Jiang, Y., & Gorn, G. J. (2017). The Impact of Visual Glossiness on Psychological Newness and Product Judgment. In Advances in Consumer Research Vol. 45 (pp. 1060).