Publications
Selected publications
- Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the 20th and 21st Centuries (Book - 2020)
- ‘What the country wanted’: The houses of parliament, the press and the origins of media management in Britain, c. 1780–1900 (Journal article - 2019)
2024
Measuring Media Tactics to Improve Propaganda Strategies: The British Wartime Social Survey and ‘Publicity in Reverse’, 1941-45
Maartens, B. (2024). Measuring Media Tactics to Improve Propaganda Strategies: The British Wartime Social Survey and ‘Publicity in Reverse’, 1941-45. In M. Cronqvist, F. M. Norén, & E. Stjernholm (Eds.), Media Tactics in the Long Twentieth Century (First ed., pp. 171-188). New York: Routledge.
2023
Your Country Needs You! How the British Army Recruited Soldiers and the Role that Propaganda Played in Recruiting
Maartens, B. (2023). Your Country Needs You! How the British Army Recruited Soldiers and the Role that Propaganda Played in Recruiting. [In-person and live streamed]. Retrieved from https://www.crowdcast.io/c/recruitment-2
'Picturing Military Service: The Emotional Appeal of Army Recruitment'
Maartens, B. (2023). 'Picturing Military Service: The Emotional Appeal of Army Recruitment'. [Source: Thinking Through Photography]. Retrieved from https://www.source.ie/archive/issue111/is111editorial.php
‘What’s Your Warrior?’ Selling Service in the United States Army using Social Media, Superheroes, and Computer Games
Maartens, B. (2023). ‘What’s Your Warrior?’ Selling Service in the United States Army using Social Media, Superheroes, and Computer Games. In D. Lilleker, & A. Veneti (Eds.), Edward Elgar Research Handbook in Visual Politics (First ed., pp. 321-333). Cheltenham: Edward Elgar.
2022
Propaganda, its Effects and the Wartime Social Survey, 1940-45
Maartens, B. (2022, September 26). Propaganda, its Effects and the Wartime Social Survey, 1940-45. In A History of Media Tactics. Lund University, Sweden.
2021
For ‘Common Christianity’: War, Peace and the Campaign of the Irish Recruiting Council, 1918
Maartens, B. (2021). For ‘Common Christianity’: War, Peace and the Campaign of the Irish Recruiting Council, 1918. The English Historical Review, 136(579), 364-394. doi:10.1093/ehr/ceab092
2020
Narratives of Service, Sacrifice and Security: Reflecting on the Legacy of Military Recruitment
Maartens, B. J. (2020). Narratives of Service, Sacrifice and Security: Reflecting on the Legacy of Military Recruitment. In Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the 20th and 21st Centuries (pp. 209-222). Oxon: Routledge.
Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the 20th and 21st Centuries
Maartens, B. J., & Bivins, T. (Eds.) (2020). Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the 20th and 21st Centuries (First ed.). Oxon: Routledge.
Your Country(s) Need You! The Case for a Global Analysis of Military Recruitment Campaigning
Maartens, B. J. (2020). Your Country(s) Need You! The Case for a Global Analysis of Military Recruitment Campaigning. In Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the 20th and 21st Centuries (First ed., pp. 3-16). Routledge.
Your Media Need You! How Recruiters Use Advertising, Public Relations and Propaganda to Promote Service and Allegiance
Maartens, B. (2020). Your Media Need You! How Recruiters Use Advertising, Public Relations and Propaganda to Promote Service and Allegiance. In Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the 20th and 21st Centuries (pp. 17-30). Oxon: Routledge.
‘It’s Like a Good School, Only Better’: Recruiting Boys to the British Armed Forces under the First Attlee Government, 1946-50
Maartens, B. J. (2020). ‘It’s Like a Good School, Only Better’: Recruiting Boys to the British Armed Forces under the First Attlee Government, 1946-50. In Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the 20th and 21st Centuries (pp. 117-130). Oxon: Routledge.
Your Country Needs You? Advertising, Public Relations and the Promotion of Military Service in Peacetime Britain
Maartens, B. (2020). Your Country Needs You? Advertising, Public Relations and the Promotion of Military Service in Peacetime Britain. MEDIA WAR AND CONFLICT, 13(2), 213-233. doi:10.1177/1750635219828774
2019
‘What the country wanted’: The houses of parliament, the press and the origins of media management in Britain, c. 1780–1900
Maartens, B. (2019). ‘What the country wanted’: The houses of parliament, the press and the origins of media management in Britain, c. 1780–1900. Public Relations Review, 45(2), 227-235. doi:10.1016/j.pubrev.2018.03.005
'A Very Great Ignorance of Life in the Services': Recruiting Minors for the British Armed Forces under the Post-War Attlee Governments, 1945-51
Maartens, B. J. (2019, July 16). 'A Very Great Ignorance of Life in the Services': Recruiting Minors for the British Armed Forces under the Post-War Attlee Governments, 1945-51. In International Media and History Association Conference. University of Northumbria.
2018
Modernizing the Military: Promoting a New ‘Brand Image’ of the British Army, Navy, and Air Force in the Post-National Service Era, 1957–63
Maartens, B. (2018). Modernizing the Military: Promoting a New ‘Brand Image’ of the British Army, Navy, and Air Force in the Post-National Service Era, 1957–63. War in History, 26(3), 406-429. doi:10.1177/0968344517722814
2017
'What the Country Wanted': A Brief History of Official Press Relations in the United Kingdom, c. 1800-1950
Maartens, B. J. (2017, July 5). 'What the Country Wanted': A Brief History of Official Press Relations in the United Kingdom, c. 1800-1950. In International History of Public Relations Conference. University of Bournemouth.
For 'Common Christianity'?: Recruiting to the British Armed Forces in Ireland Before and After the Easter Rising, 1914-19
Maartens, B. J. (2017, July 5). For 'Common Christianity'?: Recruiting to the British Armed Forces in Ireland Before and After the Easter Rising, 1914-19. In International History of Public Relations Conference. University of Bournemouth.
2016
From Propaganda to ‘Information’: Reforming Government Communications in Britain
Maartens, B. (2016). From Propaganda to ‘Information’: Reforming Government Communications in Britain. Contemporary British History, 30(4), 542-562. doi:10.1080/13619462.2016.1162157
The Great War, military recruitment and the public relations work of the Parliamentary Recruiting Committee, 1914–1915
Maartens, B. (2016). The Great War, military recruitment and the public relations work of the Parliamentary Recruiting Committee, 1914–1915. Public Relations Inquiry, 5(2), 169-185. doi:10.1177/2046147x16644004
2015
'To Encourage, Inspire and Guide': National Service, the People’s War and the Promotion of Civil Defence in Interwar Britain, 1938-1939
Maartens, B. (2015). To Encourage, Inspire and Guide. Media History, 21(3), 328-341. doi:10.1080/13688804.2015.1053386
The Great War, Military Recruitment and the Public Relations Work of the Parliamentary Recruiting Committee, 1914-15
Maartens, B. J. (2015, June 22). The Great War, Military Recruitment and the Public Relations Work of the Parliamentary Recruiting Committee, 1914-15. In International History of Public Relations Conference. University of Bournemouth..