Publications
2025
Brand activism vs ‘woke-washing’ and exploitation
Yannopoulou, N., & Daskalopoulou, A. (2025). Brand activism vs ‘woke-washing’ and exploitation. In Marketing Ethics and Consumer Society (pp. 35-49). Routledge. doi:10.4324/9781003604549-4
Gender, sexuality, and marketing
Daskalopoulou, A., & Yannopoulou, N. (2025). Gender, sexuality, and marketing. In Marketing Ethics and Consumer Society (pp. 53-67). Routledge. doi:10.4324/9781003604549-6
Marketing ethics and ethical consumers
Daskalopoulou, A., & Yannopoulou, N. (2025). Marketing ethics and ethical consumers. In Marketing Ethics and Consumer Society (pp. 3-17). Routledge. doi:10.4324/9781003604549-2
Social and cause-related marketing
Daskalopoulou, A., & Yannopoulou, N. (2025). Social and cause-related marketing. In Marketing Ethics and Consumer Society (pp. 119-131). Routledge. doi:10.4324/9781003604549-11
The politics of consumption and consumer activism
Daskalopoulou, A., & Yannopoulou, N. (2025). The politics of consumption and consumer activism. In Marketing Ethics and Consumer Society (pp. 19-33). Routledge. doi:10.4324/9781003604549-3
Marketing Ethics and Consumer Society
Daskalopoulou, A., & Yannopoulou, N. (n.d.). Marketing Ethics and Consumer Society. Routledge. doi:10.4324/9781003604549
Prelude: Introduction to the book
Daskalopoulou, A., & Yannopoulou, N. (2025). Prelude: Introduction to the book. Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing, ix-xii.
2024
Self-Tracking among Young People: Lived Experiences, Tensions and Bodily Outcomes
Alevizou, P., Michaelidou, N., Daskalopoulou, A., & Appiah-Campbell, R. (2024). Self-Tracking among Young People: Lived Experiences, Tensions and Bodily Outcomes. Sociology, 58(4), 947-964. doi:10.1177/00380385231218695
Introduction to Sexuality in Marketing and Consumption
Daskalopoulou, A., Pirani, D., & Ostberg, J. (2024). Introduction to Sexuality in Marketing and Consumption. In Sexuality in Marketing and Consumption (pp. 1-10). Routledge. doi:10.4324/9781003454533-1
Understanding the Impact of Biased Student Evaluations: An Intersectional Analysis of Academics’ Experiences in the U.K. Higher Education Context
Daskalopoulou, A. (2024). Understanding the Impact of Biased Student Evaluations: An Intersectional Analysis of Academics’ Experiences in the U.K. Higher Education Context. Studies in Higher Education.
Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality
Daskalopoulou, A., Pirani, D., & Ostberg, J. (2024). Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality. doi:10.4324/9781003454533
2023
Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes
Preece, C., Daskalopoulou, A., & Schau, H. (2023). Troubled times demand heroes: Heroic marketing and marketing heroes. MARKETING THEORY, 23(1), 3-9. doi:10.1177/14705931221148513
2022
Music Festivals and the Everyday Nature of Extraordinary Experiences
Daskalopoulou, A., & Skandalis, A. (2022). Music Festivals and the Everyday Nature of Extraordinary Experiences. In Marketing the Arts (pp. 126-138). Routledge. doi:10.4324/9781003021766-9
The queer manifesto: Imagining new possibilities and futures for marketing and consumer research
Pirani, D., & Daskalopoulou, A. (2022). The queer manifesto: Imagining new possibilities and futures for marketing and consumer research. MARKETING THEORY, 22(2), 293-308. doi:10.1177/14705931221074723
Manifesting feminist marketing futures
Parsons, E., Pirani, D., Ashman, R., Daskalopoulou, A., Kerrane, K., & McGouran, C. (2022). Manifesting feminist marketing futures. In The Routledge Companion to Marketing and Feminism (pp. 460-476). Routledge. doi:10.4324/9781003042587-36
2021
Contemporary perspectives on charity and nonprofit arts marketing
Daskalopoulou, A., & Preece, C. (2021). Contemporary perspectives on charity and nonprofit arts marketing. In Charity Marketing (pp. 128-142). Routledge. doi:10.4324/9781003134169-7
Persistent institutional breaches: Technology use in healthcare work
Daskalopoulou, A., & Palmer, M. (2021). Persistent institutional breaches: Technology use in healthcare work. Social Science & Medicine, 114399. doi:10.1016/j.socscimed.2021.114399
2020
Transforming technology-mediated health-care services through strategic sense-giving
Daskalopoulou, A., Go Jefferies, J., & Skandalis, A. (2020). Transforming technology-mediated health-care services through strategic sense-giving. JOURNAL OF SERVICES MARKETING, 34(7), 909-920. doi:10.1108/JSM-11-2019-0452
Women’s Consumption of Pornography: Pleasure, Contestation, and Empowerment
Daskalopoulou, A., & Zanette, M. C. (2020). Women’s Consumption of Pornography: Pleasure, Contestation, and Empowerment. Sociology: the journal of the British Sociological Association, 54(5), 969-986. doi:10.1177/0038038520918847
Women who watch porn: Market-mediated gendered discourses and consumption of pornography
Zanette, M. C., & Daskalopoulou, A. (n.d.). Women who watch porn: Market-mediated gendered discourses and consumption of pornography. Advances in Consumer Research.
Understanding individual voluntary giving as a practice: Implications for regional arts organisations in the UK
Moraes, C., Daskalopoulou, A., & Szmigin, I. (2020). Understanding individual voluntary giving as a practice: Implications for regional arts organisations in the UK. Sociology: the journal of the British Sociological Association, 54(1), 70-88. doi:10.1177/0038038519860376
2019
Understanding technology mediation and new service provider roles in health care
Daskalopoulou, A., Keeling, K., & Jones, R. P. (2019). Understanding technology mediation and new service provider roles in health care. JOURNAL OF SERVICES MARKETING, 33(2), 245-254. doi:10.1108/JSM-11-2017-0368
Discretionary technology bootlegging tensions in institutional healthcare work
Daskalopoulou, A., Palmer, M., Keeling, K., & Pritchard-Jones, R. (2019). Discretionary technology bootlegging tensions in institutional healthcare work. New Technology, Work and Employment, 34(1), 73-89. doi:10.1111/ntwe.12133
Consumption Field Driven Entrepreneurship (CFDE): How does membership in the indie music field shape individuals’ entrepreneurial journey
Daskalopoulou, A., & Skandalis, A. (2019). Consumption Field Driven Entrepreneurship (CFDE): How does membership in the indie music field shape individuals’ entrepreneurial journey. European Journal of Marketing, 53(1), 63-82. doi:10.1108/EJM-06-2017-0424
2016
Exploring Mobile End User Development: Existing Use and Design Factors
Namoun, A., Daskalopoulou, A., Mehandjiev, N., & Xun, Z. (2016). Exploring Mobile End User Development: Existing Use and Design Factors. IEEE TRANSACTIONS ON SOFTWARE ENGINEERING, 42(10), 960-976. doi:10.1109/TSE.2016.2532873