![Photo of Dr Mohamed Maher](https://pcwww.liv.ac.uk/~mhammad/IMG.jpg)
Dr Mohamed Maher BCom (Hons), MSc, PhD, AFHEA
Lecturer in Marketing and Director of Studies, MSc. Advanced Marketing Marketing (ULMS)
- Work email M.Hammad@liverpool.ac.uk
- ORCID0000-0002-5722-4705
- About
- Research
- Publications
- Teaching
- Professional Activities
Publications
Selected Publications
- A framework of online rapport-building behaviours: An exploration of Twitter (Conference Paper - 2020)
- Customer-Employee Rapport: A Dyadic Perspective in Multi-Channel Service Settings (Conference Paper - 2018)
- A Netnographic Investigation of Rapport Development Between Customers and Service Employees in Online Service Encounters (Conference Paper - 2023)
- Developing Customer-Employee Rapport in Multichannel Business-to-Consumer (B2C) Service Settings (Thesis / Dissertation - 2022)
- Rapport Development in Online Channels: A Dyadic Customer/Service Employee Perspective (Conference Paper - 2023)
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