About
Dr. Mohamed Maher is a Lecturer (Assistant Professor) in Marketing and Director of Studies for the MSc Advanced Marketing programme at the University of Liverpool Management School (ULMS). He joined ULMS in March 2023, following his role as Assistant Professor of Marketing at Cairo University’s Faculty of Commerce and as a Visiting Lecturer at Nile University, Egypt. Mohamed earned his PhD in Marketing from the University of Liverpool in 2022, funded through a competitive ULMS PhD Studentship. He also holds a Bachelor of Commerce (BCom) in Business Administration and an MSc in Business Administration with a marketing focus, both from Cairo University in 2009 and 2014, respectively.
With over 13 years of experience in higher education across Egypt and the UK, Mohamed has designed, led, and delivered a diverse range of marketing modules across undergraduate, postgraduate (MSc, MBA), and DBA programmes. His teaching portfolio includes modules such as Principles of Marketing, Marketing Management, International Marketing, Sales Management, Marketing Communications, Responsible Marketing, and Business Research Methods. He is also an experienced dissertation supervisor at both undergraduate and postgraduate levels, with a strong emphasis on student-centred learning and skills development.
Mohamed’s research spans two domains. The first is services marketing, where he explores multichannel and omnichannel service touchpoints, customer-employee interactions, online and phygital service experiences, service failure and recovery, customer journeys, and value co-creation—often through qualitative digital methods like netnography. The second area is innovation in education, with a focus on AI in learning and teaching, inclusive curriculum design, and the positioning of higher education as a service-oriented model. These interests underpin his pedagogical approach and support the enhancement of student experience. He actively contributes to the wider research, teaching, and scholarship community through presenting at leading international conferences, including the Academy of Marketing, SERVSIG, and NETNOCON.
Prizes or Honours
- ULMS PhD Studentship (University of Liverpool Management School, 2016)