About
Dr. Mohamed Maher is a Lecturer (Assistant Professor) in Marketing and the Director of Studies for the MSc. Advanced Marketing programme at the University of Liverpool Management School (ULMS). Prior to joining the University of Liverpool in March 2023, he was an Assistant Professor of Marketing within the Department of Business Administration at the Faculty of Commerce in Cairo University and also a Visiting Lecturer at Nile University, Egypt. Mohamed was awarded a PhD in Marketing in March 2022 from the University of Liverpool, where he was the recipient of the prestigious ULMS PhD Studentship. He also holds a Bachelor of Commerce (BCom) degree, majoring in Business Administration, and a Master's degree (MSc) in Business Administration with a focus on Marketing, both awarded from Cairo University in 2009 and 2014, respectively.
Mohamed has over 13 years of experience in teaching in Higher Education in Egypt and the UK and has developed, led, delivered, and taught on a wide range of modules in marketing at the undergraduate, postgraduate taught (MSc, MBA), and postgraduate research (DBA) levels. These include Principles of Marketing, Marketing Management, International Marketing, Sales Management, Marketing Communications, Responsible Marketing, and Business Research Methods to name a few. He has also supervised dissertations both at the UG and PGT levels.
Mohamed's research interests fall within two broad streams of knowledge. First, services marketing, where his interests include, but are not limited to, multichannel and omnichannel service touchpoints; customer-employee service interactions; online and social media service encounters; frontline service provision; customer experience and journey; service logic, service-dominant logic, and value co-creation; service failure and recovery; and qualitative digital research methods in marketing (e.g., netnography). Second, innovation in education, where he researches the use of AI by students and academics in education and research; accessibility and inclusivity in module and curriculum design; and higher education as a service-oriented model He has presented his work at prestigious international conferences such as the Academy of Marketing, SERVSIG, and NETNOCON.
Prizes or Honours
- ULMS PhD Studentship (University of Liverpool Management School, 2016)