About
Dr Cathy McGouran is a Senior Lecturer (Associate Professor) in Marketing at the University of Liverpool Management School. A HEA Senior Fellow, she has been lecturing since 2007 and completed her PhD in Marketing at University College Dublin in 2013. There, she was awarded a prestigious Ad Astra Ph.D. Scholarship and the Anthony C. Cunningham Postdoctoral Award.
Her interpretive research focuses on Sustainability, Marketing Ethics, and Consumer Culture Theory, with publications in leading journals such as the European Journal of Marketing and the Journal of Strategic Marketing. Cathy is actively involved in the Macromarketing community, serving on the Macromarketing Policy Board and regularly presenting at the annual conference. She also sits on the editorial board of Sustainable Futures, an emerging journal dedicated to advancing research on sustainability.
Committed to enhancing teaching practice, Cathy has published in the Journal of Marketing Education and is a member of the editorial board for the Developing Academic Practice Journal. Her innovative teaching of the Responsible Marketing module, which integrates sustainability and digital tools, earned her the University of Liverpool HSS Learning & Teaching and Student Experience Award 2024. Cathy has led numerous modules and contributed to programs such as the MSc Sustainable Business, blending research-driven insights with impactful learning experiences.