Jen is a Lecturer in Project Management and Digital Business at the University of Liverpool Management School, where she also serves as the Director of Studies for the MSc Project Management Programme.
With a PhD in Supply Chain Technologies and Sustainability, her research focuses on how Industry 4.0 technologies, like blockchain (including NFTs), can drive sustainable practices. She has a keen interest in Artificial Intelligence, with a focus on Generative AI, and currently serves on the University’s Curriculum Development Working Group for AI and Digital.
Prior to her academic career, she worked in the creative industries, namely music and fashion. As a professional musician, she was with Universal Records from 2009 to 2015.
Between 2015 and 2019, she was the Commercial Director of Nabil Nayal, a luxury womenswear startup. Under Jennifer's leadership, the brand secured global wholesale contracts with esteemed retailers such as Selfridges and Harvey Nichols, and was instrumental in Nabil Nayal becoming a recipient of the British Fashion Council Fashion Trust prize twice and reaching the finals of the LVMH Prize in 2017.
Her time in the fashion industry is what first inspired her to research supply chain sustainability, and she looks forward to contributing to the meaningful discussions being fostered by the Centre for Sustainable Business.
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