Can you tell us a bit about your time at the University of Liverpool Management School?
My time at the University of Liverpool Management School was truly transformative in shaping my interest in marketing.
The BA Marketing programme offered a diverse range of engaging modules, which helped me understand various aspects of the field, from consumer behaviour to digital marketing and marketing analytics.
The opportunity to work collaboratively during group projects was invaluable, it allowed me to develop teamwork and communication skills, which are crucial in any marketing role.
Additionally, the strong links to alumni helped spark my passion for marketing. Hearing their career journeys and advice during guest lectures made the industry feel more accessible and exciting.
What aspects of your marketing course did you enjoy the most, and which particular skills do you feel were most valuable? What were some of your highlights from your studies?
I particularly enjoyed how interactive this course was. One standout module was the Entrepreneurship module, where we worked in groups to create a new company and develop a comprehensive business plan.
We had the privilege of working with Young Enterprise, who provided mentors, and experienced entrepreneurs who had developed their own businesses.
Their guidance helped us focus on the finer details of starting a company, which gave me a deeper understanding of the challenges and intricacies of entrepreneurship.
The placement preparation module, although I didn’t complete a placement, was incredibly valuable as it equipped me with interview and CV interview skills that I’ve continued to use.
A major highlight of my studies was winning the Integrated Marketing Campaign (IMC) module competition. Additionally, I loved going on trips to places like London and participating in global opportunities that took me to places like Georgia and Barcelona, offering both educational and cultural experiences.
During your final year, you visited the Coca-Cola Headquarters in Atlanta, Georgia. How did you find this trip and what insights did you gain about global marketing strategies from such a leading brand?
Visiting the Coca-Cola Headquarters in Atlanta was an eye-opening experience.
We had the chance to learn about the different departments and how they operate on a global scale, which provided a unique perspective on how a multinational company manages its brand.
Seeing the inner workings of their marketing department, in particular, was fascinating. Meeting Coca-Cola interns and hearing about their journeys gave me a better understanding of the variety of roles within a large company like Coca-Cola.
It highlighted the importance of adaptability and global thinking in marketing strategies.
How important was the influence of alumni in shaping your university experience and guiding you through opportunities like these trips?
The influence of alumni was incredibly important throughout my university experience.
They provided insights into the different routes you can take within marketing and how varied the industry can be, as well as being able to network with professionals from early on.
Their involvement in trips and competitions gave me the opportunity to take part in experiences that I would have otherwise not been able to.
What advice would you give to current students about making the most out of their time studying at the University of Liverpool Management School?
My biggest piece of advice would be to take full advantage of the opportunities available to you.
These experiences can open doors and give you insights into your future career that you won’t get from your modules alone.
I would also recommend joining societies, even if just for the social aspect, but taking on a committee role will help you develop essential skills.
Personally, my trips to London, Georgia, and Barcelona were some of the most enriching experiences, giving me the chance to broaden my horizons and connect with professionals in the industry.
What advice would you give to current marketing students or recent graduates who are looking to start a career in the marketing field?
My advice to marketing students and recent graduates is to dive headfirst into as many real-world experiences as you can. While university and coursework provide a foundation, the most valuable lessons often come from hands-on practice.
Don’t wait for the perfect opportunity—create your own. Whether it’s freelancing, helping out with a friend's project, approaching your favourite local shop, or even designing mock campaigns for companies you admire, there’s always a way to get involved.
And be sure to build a portfolio. It’s not just a collection of your work; it’s a way to show potential employers your creativity, problem-solving skills, and unique approach to marketing.
Your portfolio is your chance to prove why you’re a standout candidate in a competitive field.
What are your plans for the future?
In the future, I hope to further develop my skills in digital marketing and eventually move into a more strategic role within the industry.
I’m particularly interested in expanding my experience with data-driven marketing and perhaps working in a global capacity for a major brand.
In the long term, I’d love to take on leadership roles where I can combine creativity with strategy to drive impactful marketing campaigns.
And finally, what piece of advice would you give to current students looking to pursue a career in the marketing industry?
My advice to students pursuing a career in marketing would be to embrace every opportunity for practical experience, whether through internships, placements, or projects.
The industry is constantly evolving, so being adaptable and open to learning new things is crucial. Also, network as much as you can, building connections with professionals will give you insights and open doors that you might not expect.
Lastly, develop both your creative and analytical skills, as both are vital in modern marketing and having both will make you practically adaptable for many roles.