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Qualification type
MSc

AI for Digital Business MSc

Study mode
Full-time
Duration
12 months
Start date and application deadlines
Start date
September 2025
Apply by:
Starts on:

We've set the country or region your qualifications are from as United Kingdom.

How to apply
UK students

Apply for this course by:

There is no fee to apply for our courses.

What you'll need

As part of the application process, you'll need to submit:

  • School or college transcripts/certificates
  • University transcripts and certified translations if applicable
  • Degree certificates
  • Personal statement outlining your learning ambitions

Our application process

  1. Sign into the University of Liverpool Application Portal and start your application
  2. Submit your application
  3. We'll email you to let you know we're processing your application
  4. Track the progress of your application using the Postgraduate Application Tracker (we'll send you a link to the tracker)
  5. We'll email you when a decision has been made
  6. If you've been made an offer, you can then accept or decline it using the Postgraduate Application Tracker.

Already a University of Liverpool student?

Apply faster with the quick apply form for current University of Liverpool students.

Need help applying?

Our how to apply pages provide further information about applying online for our taught postgraduate courses.

If you are unable to apply via our online form, or need further support, please contact the postgraduate enquiries team.

International students

Apply for this course by:

There is no fee to apply for our courses. However, once you’ve been made an offer to study with us you are required to pay a fee deposit.

What you'll need

As part of the application process, you'll need to submit:

  • School or college transcripts/certificates
  • University transcripts and certified translations if applicable
  • Degree certificates
  • Evidence of English Language proficiency (EU and international applicants only)
  • Personal statement outlining your learning ambitions.

Our application process

  1. Sign into the University of Liverpool Application Portal and start your application
  2. Submit your application
  3. We'll email you to let you know we're processing your application
  4. Track the progress of your application using the Postgraduate Application Tracker (we'll send you a link to the tracker)
  5. We'll email you when a decision has been made
  6. If you've been made an offer, you can then accept or decline it using the Postgraduate Application Tracker.

Already a University of Liverpool student?

Apply faster with the quick apply form for current University of Liverpool students.

Need help applying?

We provide further information about applying online.

If you are unable to apply via our online form, or need further support, please contact the postgraduate enquiries team.

Combine this subject

With a combined degree, you can study two subjects as part of the same degree programme.

  • Choose from 30 subjects and over 300 combinations
  • Choose joint or major minor subjects
  • Adjust the weight of your subjects at the end of your first year
  • Same number of credits as single honours students
  • Same classes as single honours students
  • Appeal to a wide range of employers

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About this course

The programme provides a sound strategic understanding of the opportunities and challenges presented by artificial intelligence (AI) and other emerging technologies to meet the growing demand from business and the public sector for individuals with the latest AI and digital technology knowledge and skills.


Introduction

Through a theoretical and practical study of the factors necessary to use technology effectively and responsibly, you will discover how to benefit today’s globally-connected organisations, create new market opportunities, automate processes, harness the potential of data and transform relationships with customers and suppliers.

You will develop a profound understanding of the opportunities, challenges and latest thinking in AI and a wide array of digital solutions such as robotics, enterprise resource planning, the Internet of Things (IoT), data science, 3D printing, machine learning, intelligent agents and blockchain using software such as ChatGPT Pro, RStudio, Tableau, Qlik, SAP and Witness.

AI for Digital Business MSc is delivered by the University of Liverpool Management School’s Operations and Supply Chain Management group, benefiting from the group’s world-class research, and business collaborations in this sector.

The Management School has ringfenced a number of Management School Excellence Scholarships for our AI for Digital Business MSc course. Eligibility and more information can be found on the School’s scholarship pages. In addition, international students could be eligible to receive a discount of up to £5,000 off your tuition fees with the University of Liverpool Postgraduate Global Advancement Scholarship, find out more on the Postgraduate Global Advancement Scholarship webpages.


Who is this course for?

This course is open to graduates from any discipline, or those with extensive professional experience, seeking to develop their understanding of the opportunities and challenges presented by artificial intelligence and new digital technologies both as an engaging area of study and to improve their employment prospects.


What you'll learn

  • AI Applications and Innovations
  • Digital Business Technology and Management
  • AI Ethics and Regulations
  • Digital Strategy
  • Enterprise Systems

Accreditation

The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.

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Course content

Discover what you'll learn, what you'll study, and how you'll be taught and assessed.

Semester one

The 12-month programme consists of five compulsory modules and three optional modules followed by the project over the summer period on completion of Semester two (a choice of either EBUS635 or EBUS621).

Semester two

The 12-month programme consists of five compulsory modules and three optional modules followed by the project over the summer period on completion of Semester two (a choice of either EBUS635 or EBUS621).

Two new compulsory modules are being developed for this programme, AI Applications and Innovations for semester one and AI Ethics and Regulations for semester two.

Modules

Programme details and modules listed are illustrative only and subject to change.

Final project

Modules

Programme details and modules listed are illustrative only and subject to change.

Teaching and assessment

How you'll learn

Modules are taught using the latest active learning techniques including business simulations, real-world case studies, AI software (e.g. Hugging Face, ChatGPT Pro), coding in higher-level programming languages (e.g. RStudio), business analytics software (e.g. Tableau, Qlik, SAP), simulation modelling software (e.g. Witness) interactive participation software, lecture capture, tutorials and project work.

The principal forms of teaching are lectures and seminars or computer labs, with most sessions normally supported by additional resources such as hand-outs and online materials accessible via the virtual learning environment (Canvas).

In addition, a concerted effort has been made to include a significant amount of case study material and practical work in order to demonstrate the application of principles and theories delivered within the main lecture programme. The practical elements of the programme take the form of both team-based and individual or self-directed exercises.

Following semester two you will complete either the Business Simulation and Analysis or MSc Project with the support of an academic supervisor.

Teaching time will account for an average of 10 hours per week and you should anticipate an additional 20 hours of self-directed study and group work.

How you're assessed

In semesters one and two, you will take modules totalling 120 credits. The Business Simulation or Project option completed during the summer period is worth 60 credits and students will be supported by their academic supervisor.

Students are required to complete 180 credits to achieve a full MSc.

Subject to meeting specific criteria outlined by the University, students will graduate with a Pass, Merit or Distinction.

Assessment tasks are varied and some may be designed specifically to meet the learning outcomes of a particular programme of study, but students can expect to be assessed via coursework, essay, group work, presentations, case studies, negotiation exercises, reports and examinations. The weighting of individual components will vary from one module to another. All assessment information is included within the module specification.

Liverpool Hallmarks

We have a distinctive approach to education, the Liverpool Curriculum Framework, which focuses on research-connected teaching, active learning, and authentic assessment to ensure our students graduate as digitally fluent and confident global citizens.

The Liverpool Curriculum framework sets out our distinctive approach to education. Our teaching staff support our students to develop academic knowledge, skills, and understanding alongside our graduate attributes:

  • Digital fluency
  • Confidence
  • Global citizenship

Our curriculum is characterised by the three Liverpool Hallmarks:

  • Research-connected teaching
  • Active learning
  • Authentic assessment

All this is underpinned by our core value of inclusivity and commitment to providing a curriculum that is accessible to all students.

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Your experience

This programme is delivered by the triple-accredited University of Liverpool Management School. The School has a thriving international master’s community with a comprehensive, interdisciplinary programme of social and extra-curricular events and dedicated careers and employability support.

Watch on Panopto: Discover the MSc AI for Digital Business

Discover the MSc AI for Digital Business

The University of Liverpool’s triple-accredited Management School has launched an exciting new master’s programme to build on our expertise in Artificial Intelligence in the business environment. Launching its first cohort in September 2024, the MSc AI for Digital Business will equip students from all backgrounds with the skills, networks and experience they need to thrive in modern businesses.

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Careers and employability

Effective technology management is essential to competitive performance so AI and digital technology knowledge and skills are highly sought after by employers. You will receive a thorough exposure to state-of-the-art applications and development opportunities alongside a grounding in regulatory directives and ethical practices in AI and emerging digital technologies and graduate equipped with the knowledge and skills to be a future organisational leader.

From the moment you start your master’s programme, you’ll have access to a specialist, in-house careers team and one-to-one careers guidance, workshops, seminars and employability initiatives as such as our wide-ranging and rewarding Enhancement Week events and benefit from the School’s close ties with local, national and international organisations.

As well as developing a range of subject-specific and technical skills in AI and emerging technologies, students will also gain more general skills to enhance their employability. These include:

  • knowledge and awareness of business organisations
  • numerical and quantitative skills
  • problem-solving and analytical skills
  • oral and written communication skills
  • the ability to construct an argument as a basis for building a commercial case and for developing negotiation skills
  • knowledge of global business issues and business language skills.

Graduates from this programme will be prepared for a wide range of opportunities in industries/sectors such as healthcare, manufacturing, retail and e-commerce, financial services, logistics and transportation, IT, food, travel, and government and the public sector.

Salaries are 20% higher across UK job listings which mention AI

(Lightcast, Job Posting Analytics)


Career support from day one to graduation and beyond

Career planning

Our campus Career Studio is a space for students and graduates to drop into and talk to a career coach. Career coaches are highly trained to help no matter what stage you are at in your career planning. You can access support to find and apply for full-time and part-time roles, placements, internships and graduate schemes. You will also find the help you need if you have a start-up idea or want to create a business plan. You can explore the world of work, prepare for job interviews, and access careers events and workshops. The Career Studio is open Monday to Friday from 10am-5pm, simply drop in at a time that works for you.

From education to employment

We develop our programmes with employers in mind. You will be supported to enhance your long-term employment prospects as you learn. We do this by exposing you to professionals, a variety of sectors and supporting you to work collaboratively with others to develop transferable skills. You are equipped with a clearer view of what to focus on in your area of interest, and to reflect on your studies. Our digital employability tools give you a tech-enhanced curriculum experience and make it easy for you to prepare for the world of work. You can use tools like the Handshake platform to connect with employers and message the Career Studio 24/7.

Networking events

You can start building good professional networks by attending events and employability activities. Our events are designed to develop your skills and expose you to many different employers, as well as to help you make contacts in your field. We help you improve your confidence when speaking to employers and give you access to unique opportunities. Our networking events also boost your understanding of the competencies and skills that employers are looking for in their recruitment process, giving you a competitive edge.

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My qualifications are from United Kingdom.

Fees and funding

Your tuition fees, funding your studies, and other costs to consider.

Tuition fees

UK fees (applies to Channel Islands, Isle of Man and Republic of Ireland)

Full-time place, per year - £14,000

International fees

Full-time place, per year - £30,000

Fees stated are for the 2025-26 academic year.

Tuition fees cover the cost of your teaching and assessment, operating facilities such as libraries, IT equipment, and access to academic and personal support.

If you're a UK national, or have settled status in the UK, you may be eligible to apply for a Postgraduate Loan worth up to £12,167 to help with course fees and living costs. Learn more about paying for your studies.


Additional costs

We understand that budgeting for your time at university is important, and we want to make sure you understand any course-related costs that are not covered by your tuition fee. This could include buying a laptop, books, or stationery.

Find out more about the additional study costs that may apply to this course.


Scholarships and bursaries

We offer a range of scholarships and bursaries that could help pay your tuition and living expenses.

Graduate Loyalty Advancement Scholarship

If you’re a University of Liverpool graduate starting this master’s degree with us, you could be eligible to receive a loyalty discount of up to £2,500 off your master’s tuition fees.

Management School Attainment Award

Are you a UK or Republic of Ireland student with a first-class degree, or equivalent? Join an MSc in the Management School and you could be eligible to receive £2,000 off your tuition fees.

Management School Excellence Scholarship

Join an MSc in the Management School and you could be eligible to receive a 50% discount off your tuition fees. You’ll be considered for this award based on your academic record, CV and the personal statement from your course application.

Management School Progress to Postgraduate Award

Are you a University of Liverpool undergraduate student graduating this summer? Progress from a current University of Liverpool degree, in any subject, to study an MSc in the Management School, and you could receive a tuition fee discount of £1,000.

The Aziz Foundation Scholarship

If you’re a British Muslim, active within a Muslim community and dedicated to bringing positive change to society, you could apply to potentially have the full cost of your master’s tuition fees covered by an Aziz Foundation Scholarship.

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My qualifications are from United Kingdom.

Entry requirements

The qualifications and exam results you'll need to apply for this course.

Qualification Details
Postgraduate entry requirements

We accept a 2:2 honours degree from a UK university, or an equivalent academic qualification from a similar non-UK institution. This degree can be in any subject discipline. Non-graduates with very extensive professional experience and/or other prior qualifications may also be considered.

International qualifications

Many countries have a different education system to that of the UK, meaning your qualifications may not meet our entry requirements. Completing your Foundation Certificate, such as that offered by the University of Liverpool International College, means you're guaranteed a place on your chosen course.


English language requirements

You'll need to demonstrate competence in the use of English language, unless you’re from a majority English speaking country.

We accept a variety of international language tests and country-specific qualifications.

International applicants who do not meet the minimum required standard of English language can complete one of our Pre-Sessional English courses to achieve the required level.

Qualification Details
IELTS 6.5 overall, with no component below 6.0
TOEFL iBT 88 overall, with minimum scores of listening 19, writing 19, reading 19 and speaking 20. TOEFL Home Edition not accepted.
Duolingo English Test 125 overall, with writing not less than 125, speaking and reading not less than 115, and listening not below 110
Pearson PTE Academic 61 overall, with no component below 59
LanguageCert Academic 70 overall, with no skill below 65
PSI Skills for English B2 Pass with Merit in all bands
INDIA Standard XII National Curriculum (CBSE/ISC) - 75% and above in English. Accepted State Boards - 80% and above in English.
WAEC C6 or above

Pre-sessional English

Do you need to complete a Pre-sessional English course to meet the English language requirements for this course?

The length of Pre-sessional English course you’ll need to take depends on your current level of English language ability.

Pre-sessional English in detail

If you don’t meet our English language requirements, we can use your most recent IELTS score, or the equivalent score in selected other English language tests, to determine the length of Pre-sessional English course you require.

Use the table below to check the course length you're likely to require for your current English language ability and see whether the course is available on campus or online.

Your most recent IELTS score Pre-sessional English course length On campus or online
6.0 overall, with no component below 6.0 6 weeks On campus
6.0 overall, with no component below 5.5 10 weeks On campus and online options available
6.0 overall, with no more than one component below 5.5, and no component below 5.0 12 weeks On campus and online options available
5.5 overall, with no more than one component below 5.5, and no component below 5.0 20 weeks On campus
5.0 overall, with no more than one component below 5.0, and no component below 4.5 30 weeks On campus
4.5 overall, with no more than one component below 4.5, and no component below 4.0 40 weeks On campus

If you’ve completed an alternative English language test to IELTS, we may be able to use this to assess your English language ability and determine the Pre-sessional English course length you require.

Please see our guide to Pre-sessional English entry requirements for IELTS 6.5 overall, with no component below 6.0, for further details.


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Entry requirements: which qualifications do you need?

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Why study at Liverpool?

Liverpool bursts with diversity and creativity which makes it ideal for you to undertake your postgraduate studies and access various opportunities for you and your family.

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Accommodation

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Fees and Finance

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Contact us

Have a question about this course or studying with us? Our dedicated enquiries team can help.

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Last updated 28 March 2025 / / Programme terms and conditions

Changes to AI for Digital Business MSc

See what updates we've made to this course since it was published. We document changes to information such as course content, entry requirements and how you'll be taught.