In this module, students will examine the processes associated with identifying, implementing and managing innovative AI applications within organisations, gaining a profound understanding of how to align these initiatives with overarching business objectives and strategies. Furthermore, participants will explore the fundamentals of generative AI and its versatile applications, equipping them with cutting-edge knowledge in this emerging field. The module also exposes students to business model innovations, a necessity in today’s rapidly changing markets, and provides them with the analytical skills to dissect real-world AI examples from a myriad of industries, facilitating a well-rounded perspective on the dynamic landscape of artificial intelligence, with hands-on projects and case studies that synthesise the overall learning experience.