Things to consider
- Audience and requirements
- The role of promotional materials when marketing your event
- Production
- Materials
- Disposal
What impacts could promotional materials have on the environment?
Considering what the materials are made from and how they can be disposed of sustainably will help avoid impacts from production and waste.
Review your options
- Instead of using flyers or posters and other physical marketing, use digital means wherever possible. Through using emails, the University website, and social media you can target your chosen audience without having to produce and dispose of products.
- Digital screens around campus are a great way of sharing information. Adding QR codes to designs will take attendees to events pages for further details and the sign- up page.
- Consider who your audience is and approach, in person, people in particular groups or courses that you think might be interested in attending the event.
- Re-use signage and banners from previous events. If you opt to produce new materials, think carefully about how these can be reused in the future by avoiding including the use of dates or the name of the event.
- Share your resources! Reaching out to other departments or faculties could be beneficial when sharing commonly used items such as banners, decorations and table.
Communicate
If you have gone paperless, celebrate it, and let your guests know why you chose to promote the event sustainably.
Data and feedback
Ask attendees how they heard about the event, then you know for where to put your efforts for the next event.
Back to: Sustainability