How to identify and approach potential clients

Tuesday, 6 June, 2023 - 3:00 PM

Format: In-person masterclass (2 hours) - UoL only

Find the people who value your offering and understand their needs so that you can deliver.

Facilitator: Andrew Corcoran

Since 2004 Andrew Corcoran has worked with academic staff at over 90 universities to develop their commercial and external engagement activities. He is Associate Professor in Marketing at University of Nottingham and Visiting Teaching Fellow at University of Warwick. Andrew is author of Academic Enterprise: A Field Guide and Integrated Digital Marketing in Practice. 

Linked resources


Aimed at

  • Academic teaching and research staff
  • Mid-career researcher
  • Principal investigator/manager of researchers/PGR supervisor
  • Research-related professional services staff
  • Clinical research staff
  • Research technical professional

Knowledge and skill axis

  • Research partnerships
  • Working with business
  • Working with the public and third sector
  • Skills, enterprise and entrepreneurship
  • Public and community engagement
  • Personal and professional research impact skills

Innovation Theme(s)

  • Innovation ecosystem

RDF Domain(s)

  • A: Knowledge and intellectual abilities
  • B: Personal effectiveness
  • C: Research governance and organisation
  • D: Engagement, influence and impact