Congratulations on securing a place on MSc Marketing.
We are delighted that you have chosen to study with us and are looking forward to welcoming you to our thriving learning and research community at the University of Liverpool Management School in the autumn.
My name is Dr Natasha Clennell, and I am a Lecturer in Marketing, the Director of Studies for the MSc Marketing programme, and the Marketing lead for postgraduate taught programmes.
Here are our three top tips for succeeding on the MSc in Marketing programme:
- As you may not be familiar with the field of marketing, we suggest you look over the key readings and start familiarising yourself with marketing terms.
- Give yourself time to adjust to self-learning and acquaint yourself with our library resources. The library is your new friend!
- Enjoy it! Get to know as many people as you can, marketing is all about communication and people.
We hope you are looking forward to the programme where you will take part in international case studies, team building, a market simulation, career events, and engage with the Chartered Institute of Marketing (CIM).
You can learn through your own curiosity, following up and exploring topics that particularly interest you. You can learn by reflecting on your own daily consumer experiences, for instance, and by reading the news from multiple sources. Of course, being part of and understanding culture and zeitgeist is key for a strong marketeer.
You can also learn a lot from asking questions. Ask if you don’t understand something. Ask if you find something interesting and want to know more. Ask questions of your tutor and ask questions of your fellow students – they will have different and valuable perspectives. Ask questions of yourself – why do I think that? What could I do differently? And of course, ask if you need any help or support.
In addition, a few things you can look forward to taking part in are the ULMS ExECS award and the ‘We can work it out’ Master's Consultancy Challenge.
Through the ULMS Extracurricular Engagement, Careers, and Skills Award (ExECS) you can develop skills in the areas of careers and employability, personal development, networking practice, and take part in social and cultural activities. These are areas that ULMS believes will provide you with the skillset and knowledge needed to enhance your student experience.
The Master's Consultancy Challenge is open to all MSc Management School students across all disciplines. It is a fantastic opportunity to work with employers and gain experience of solving a real-world business strategic challenge. Companies that have taken part in previous years include PwC, Santander, Decathlon, Mando, Sysdoc and Chester Zoo. You can watch a short video about the consultancy challenge here.
Welcome and Induction
I would also strongly encourage you to engage with our Welcome and Induction activities which will be taking place the week before your programme starts. The sessions are filled with important information about life in Liverpool, the University and the School and will include my programme welcome talk. Please visit the welcome pages in Canvas for updates on these sessions, once you get access.
I am looking forward to meeting you all and welcoming you to the programme!
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