Premier League CEO Richard Masters shares insights with Management School students
On Friday 28 February, the University of Liverpool Management School hosted Richard Masters, CEO of the Premier League, for an exclusive guest lecture with Football Industries MBA candidates, MSc Sports Business and Management students and alumni.
The session offered valuable insights into the strategies driving the Premier League’s global success.
Richard discussed the league’s impressive revenue growth and its expanding international reach, particularly in selling broadcasting rights across different regions.
He also highlighted the Premier League’s innovative developments, including its strategies for future growth and sustainability, aimed at maintaining its position as one of the world’s leading sports leagues.
A notable moment of the talk was the discussion of the Independent Football Regulator, which is set to impact the entire football industry. Richard provided an in-depth analysis of the potential effects this could have on the sport's future landscape.
The event concluded with a Q&A between attendees and Richard. Overall, it proved to be an invaluable opportunity for students and alumni to gain first-hand knowledge from a globally recognised leader who manages one of the world’s most prominent sports organisations.
Commenting on the session, Football Industries MBA student and Sky Kick It Out scholar Raj Parmar said: “It was a privilege to gain insights from Richard Masters, a highly influential and prominent leader in the football industry.
“His perspective was both thought-provoking and authentic, offering a clear understanding of the Premier League’s vision, the evolving challenges facing the sport, and the continuous uncertainty shaping the football landscape.”