Professor Michael Haenlein appointed RRBM Fellow
Chair in Responsible Research in Marketing, Professor Michael Haenlein, has been invited to join the Responsible Research in Business and Management (RRBM) Fellows Group in recognition for his efforts to drive positive change in the area of responsible research.
RRBM is a global coalition of scholars, executives and policymakers dedicated to encouraging credible and useful research in business and management.
The RRBM Fellows are an honorary group of distinguished individuals whose passion for the purpose and vision of RRBM inspires them to continue to engage, promote, and advocate for RRBM in the future.
Prior to his appointment as RRMB’s Fellow, Michael served as RRBM’s Working Board member, offering expertise and fresh perspectives to promote research that addresses significant societal challenges and contributes to the public good.
As well as recognising Michael’s exceptional contribution to RRBM’s purpose, reach and impact, the RRBM official announcement stated:
“By honouring you as a Fellow, we also hope to inspire current and upcoming generations of RRBM contributors to follow in your footsteps, making their significant contributions to our vision of rigorous business and management research that positively impacts society.”
‘Michael's commitment to the purpose and vision of RRBM is built on his substantial experience as a consultant for international companies in telecommunications, financial services, technology and private equity, and an impressive scholarly career.
With over 50 articles published in academic and practitioner-oriented journals, Michael’s research focuses on the impact of new technologies on firms and consumers, with examples including video gaming, mobile gaming, artificial intelligence, social media and influencer marketing.
As well as being among the top 30 most cited marketing academics worldwide (source: Google Scholar), Michael holds editorial or advisory board positions at several top marketing journals, including Journal of Marketing, Journal of the Academy of Marketing Science and International Journal of Research in Marketing.
Since 2021, he has also been part of the Academic Council of the American Marketing Association and has recently become the Executive Committee’s President Elect-Designate.