Undergraduate students pitch Integrated Marketing Communications campaigns
As part of their Integrated Marketing Communications module, second year marketing students took part in a ‘green’ repositioning exercise.
Participants were required to select a real organisation and put together a presentation pitch, identifying how they would use integrated marketing communications to reposition the brand as being more environmentally friendly and engaged than the competition.
Four teams took part in the final pitch which was presented to a panel of lecturers and external senior managers. Judges included; Dr Katy Kerrane, Dr Athanasia Daskalopoulou, Dr Ahmed Al-Abdin and Dr Paul Matthews, all lecturers in Marketing, as well as Ian Millner, CEO Iris Worldwide, and Karen Williams, Client Director Tribe Communications.
Prizes were awarded to ‘Coca-Cola Eco’ (first place) and ‘Rimmel Redefined’ (runners-up). Winners received Amazon Vouchers and participation certificates.
Dr Ahmed Al-Abdin, Director of Studies BA Marketing, said “The IMC Judging session presented a unique opportunity for students to showcase their creative integrated marketing communication ideas, mimicking what it would be like to pitch to clients in the real world.
The students all demonstrated a plethora of well-crafted creative ideas, strategic marketing decisions, teamwork, commercial and international awareness and communication skills; attributes that are so highly sought after by employers.
All of the shortlisted student led presentations were excellent and highly commended by all the judges.”
Winning Team: "Coca-Cola Eco"
Runners up: "Rimmel redefined"