MBA students attend masterclass on digital branding
MBA students recently attended a masterclass with Phil Birss, Managing Director of Elephant Digital, on ‘Building Brands in a Digital World’.
Phil Birss is an expert in digital marketing and building digital businesses. He founded Elephant Digital with Rob Findlay after they spotted a need for a digital agency that could combine clear-headed commercial thinking, with outstanding design and the latest digital marketing techniques.
The agency is based in Liverpool Science Park, which is part of the new Knowledge Quarter, and helps businesses grow by creating a powerful brand experience.
During the session, Phil gave practical applications of digital branding which is a topic that has been covered in a number of the modules students have undertaken over the past few months.