FIMBA cohort welcomes guest speakers from Liverpool FC

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Students on the Football Industries MBA programme (FIMBA) welcomed guest speakers from Liverpool Football Club on Friday 9th March.

Scott Richardson, Head of Customer Marketing, and Andrew Guest, International Business Development, visited the Management School to talk about their roles at the club.  Andrew also completed the FIMBA programme in 2015 so was able to explain how his studies have helped his career.

After giving some background information, Scott and Andrew went on to discuss how football clubs take inspiration from the wider sporting industry and how important it is to build relationships in order to be successful.  They also looked at LFC’s strategy for growth and the challenges it faces.

There was also the opportunity for questions and answers which allowed students to explore the issues raised in more depth and relate them back to their studies.