The team at the University of Liverpool will collaborate with Dr Adam Behr at Newcastle University (Music) and Dr Patrycja Rozbicka from Aston University (Politics) to deliver the two-year project. They will develop an automated system for gathering and analysing live music data to provide industry partners and policymakers with reliable, timely insights into the music sector's regional impact. Using machine learning, the project will automate data collection processes that traditionally relied on labour intensive, manual methods. This will enable real-time mapping and robust data analysis on key social, cultural and economic indicators of the music industry.
Launching in January 2025, the project will test its models in key UK music hubs, with the potential to expand internationally. As the first initiative of its kind to deliver a scalable, automated data collection tool for live music, the project will provide valuable, actionable insights to those driving growth within the live music and broader night-time economy.
Delivered in partnership with the Night Time Industries Association (NTIA), Live Music Industry Venues and Entertainment (LIVE), the Liverpool and West Midlands City Region Music Boards, and Generator in Newcastle, the project aims to better inform the decision-making of musicians, music industry professionals/organisations, local/regional authorities and policy-makers.
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