As Liverpool’s Eurovision week comes to a close, our latest policy briefing by Heseltine Institute research associate Tom Arnold discusses the legacy of previous ‘mega events’ on urban economies. Reflecting on lessons from Liverpool’s year as European Capital of Culture in 2008, recent Commonwealth Games held in the UK, and Eurovision events held in other European cities, the briefing highlights the importance of arts and culture to Liverpool City Region’s economic offer. It also discusses the challenges of evaluating the long-term impact of large events, and what Eurovision might tell us about the evolution of Liverpool’s success in place branding.
Access this policy briefing here:
After Eurovision: assessing the legacy of mega-events on urban economies
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