Seminar Announcement – 15 March 2018
Speaker: Hannah Forbes
Affiliation: Sky and Now TV - London
When: Thursday 15 March 2018 at 17:15
Where: Design Studio (ALL304); School of Engineering
Host: Prof Dirk Schaefer (Industrial Design)
Abstract
In only six years, crowdfunding has evolved from a relatively unknown term to one of the most lucrative investment models in existence. It is responsible for billions of investment worldwide and offers a low risk and accessible funding opportunity for start-ups. Despite a dramatic increase in crowdfunding popularity, however, only 27% of all launched campaigns reach their funding target. In this talk, Hannah will summarise several years of research to offer guidance for successful crowdfunding. She will explain the crowdfunding model and the different forms of crowdfunding before identifying the best crowdfunding websites or “crowdfunding platforms”. Following this, strategies for constructing crowdfunding campaigns will be proposed along with proven hints and tips for reaching a funding target.
Biography
Hannah has been conducting research on subjects such as Open Innovation, crowdfunding and crowdsourcing in Engineering Design for over two years. In that time, she has worked with crowdfunding websites such as Crowdcube, freelanced as a crowdfunding consultant and successfully launched several crowdfunding campaigns. She currently works full time as a Web Developer at Sky and Now TV and is also undertaking a part-time PhD in Industrial Design at The University of Liverpool.
Free Pizza and time for networking / socializing after the talk.